Product Designer | Ex - Scaler | B2C | Q-Commerce | Fintech | Edtech

Bengaluru, Karnataka, India

Pune District, Maharashtra, India

Yamunanagar, Haryana, India

Bengaluru, Karnataka, India

Coimbatore, Tamil Nadu, India







Bachelor of Engineering - BE, Computer Science
Dr.N.G.P. Institute of Technology.
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Hi there! I’m Priyanka Ganesan, A Product Designer with 2.5 years of experience in Q-Commerce, EdTech and FinTech, creating intuitive digital products, design systems, and behavior-driven user experiences. I’m actively looking for Product Design/UX Design opportunities where I can craft impactful solutions that balance user needs and business goals. Reach out to me at priyankaganesh229@gmail.com
Bengaluru
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Product Designer at Plazza, Nov 2025 - Present · 1 yr, Bengaluru, Karnataka, India, 💊 Redesigned the order-tracking experience to improve transparency across the delivery journey and reduce order-status related support tickets 💊 Optimized coupon discovery for the “Lowest Price Guarantee” campaign, improving adoption and contributing to higher AOV 💊 Revamped Plazza’s Dolo design system v2 for AI-agent compatibility, and built an iOS app for interactive UI component testing 💊 Led brand design across digital and physical touchpoints, including Meta ad creatives, storefronts, rider and pharmacist apparel, employee onboarding kits, and BTL marketing materials
Product Designer at Neosurge, Mar 2025 - Sep 2025 · 7 mos, Pune District, Maharashtra, India, • Designed Neosurge’s Zypay.money, a 0→1 wealth management app featuring smart saving wallet, index portfolio, FIRE journey planning, and asset-backed credit cards focused on behavior-driven investing • Designed a wealth-management app and its internal admin portal, supporting investment asset classes such as fixed deposits, digital gold, and mutual funds • Collaborated with founders, engineers, and junior designers to ideate, prototype, and deliver product features aligned with business goals
Product Designer at Convivity Technology Private Limited, Feb 2025 - Mar 2025 · 2 mos, Yamunanagar, Haryana, India, • Audited EdTech dashboards for student, teacher, and admin to identify pain points, reduce inconsistencies, and implement quick wins that improved usability • Collaborated with founders and the engineering team to align product goals and deliver user-centered solutions
Product Designer at Scaler, Jan 2024 - Oct 2024 · 10 mos, Bengaluru, Karnataka, India, • Designed and launched the Alumni Connect feature resulting in a 15% increase in lead conversion and INR 1.5 Crore revenue impact in 2 months • Conceptualized and implemented an interactive course nudge feature, resulting in a 9% increase in the lead-to-payment ratio and generating a revenue increase of INR 1.2 Crore within a month • Boosted user acquisition and revenue by integrating referral prompts within the core learning experience and introducing a self-serve option to reduce operational dependencies • Built the Typography v2 design system with comprehensive documentation, reducing inconsistencies across 10+ pages • Conducted user research and optimized the masterclass event registration experience, resulting in an increase of 11% in the registration-to-attendance ratio • Redesigned the live streaming platform experience for masterclasses, improving learner engagement rates and optimizing the journey from free to premium program discovery • Worked on Scaler Landing Pages, including the new Scaler School of Business MBA program
Software Engineer at Mahathi, Sep 2021 - Jul 2023 · 1 yr 11 mos, Coimbatore, Tamil Nadu, India
Bachelor of Engineering - BE, Computer Science, Dr.N.G.P. Institute of Technology.
priyankaganesan.webflow.io: https://priyankaganesan.webflow.io/