Priyanka Shinde profile photo 1 on Tal

Priyanka Shinde

“Digital Marketing Intern | Aspiring Performance Marketer | Skilled in Google Ads & Meta Ads”

Mumbai

1+ year of work experience

Trully Capital
Sep 202510 mosPresent

Planned and executed digital marketing campaigns across multiple channels to improve brand visibility, website traffic, engagement, and lead generation. Performed comprehensive SEO activities including keyword research, competitor analysis, website audits, backlink analysis, and content optimization. Utilized SEO tools such as SEMrush, Uber suggest, Arefs, Moz, Screaming Frog, and Wappalyzer for website analysis, technical SEO audits, keyword tracking, competitor research, and performance monitoring. Conducted competitor intelligence research to identify content opportunities, backlink strategies, ranking keywords, and market trends. Managed and optimized social media marketing campaigns across Facebook, Instagram. Created and executed lead generation strategies using Meta Ads Manager, Instagram promotions, Facebook boosted posts, and targeted audience campaigns. Developed audience segmentation, retargeting campaigns, and remarketing strategies to improve conversion rates and lead quality. Managed and optimized Google Business Profile (Google My Business) listings to improve local search visibility and customer engagement. Tracked website traffic, user behaviour, conversions, and campaign performance using Google Analytics (GA4). Monitored website indexing, keyword rankings, search performance, and technical issues through Google Search Console. Executed Google Ads campaigns, including: Performance Max Campaigns, YouTube Video View Campaigns, Search Campaign Optimization, Conversion Tracking & Reporting. Implemented and managed UTM tracking parameters for campaign performance measurement and attribution analysis. Configured and managed Google Tag Manager (Web Container) for event tracking, conversion tracking, and analytics integration. Created marketing creatives, social media posts, banners, and promotional materials using Canva. Edited and optimized marketing videos and social media content using FlexClip.
Trully Capital Fintech Pvt Ltd - Business Loan & MSME Loan
Aug 202511 mosPresent

Pune District, Maharashtra, India

Managing and optimizing Meta (Facebook & Instagram) ad campaigns to drive brand awareness and lead generation. Working on Interakt platform to integrate and automate WhatsApp API for customer engagement and lead follow-ups. Creating and managing performance marketing campaigns focused on conversions and ROI improvement. Monitoring campaign analytics and insights to refine targeting, budget allocation, and audience strategies.
Niva Bupa Health insurance
Jun 20246 mosNov 2024

Mumbai, Maharashtra, India

Worked as a Training Agent for Social Media Campaigns focused on lead generation for health insurance. Trained agents to design and manage ad campaigns on platforms like Facebook and Instagram to attract quality leads. Guided them in audience targeting, ad copy creation, budget optimization, and performance analysis. Helped improve conversion rates by implementing effective digital marketing strategies and monitoring campaign results.
Spaces and Places
Jun 20233 mosAug 2023

Mumbai, Maharashtra, India

Designed and executed social media marketing strategies. Helped achieve sales goals by promoting and selling inventory online. Created engaging campaigns to increase customer reach.
Spaces and Places
May 20233 mosJul 2023

Managed and executed social media campaigns across Facebook, Instagram, and Google to promote real estate projects. Created engaging ad creatives, captions, and posts to increase brand reach and audience engagement. Handled Meta Ads and Google Ads, including campaign setup, targeting, budgeting, and performance tracking. Conducted market research to identify target audiences and design effective marketing strategies. Developed Meta Lead Forms and used WhatsApp API for lead follow-ups and verification. Tracked campaign analytics via Meta Business Suite and Google Analytics, preparing weekly performance reports.

Priyanka’s AI Stack

n8n
n8n
notion
notion
openai
openai
replit
replit

Education

Bharati Vidyapeeth

Master's degree, Marketing

Bharati Vidyapeeth

20196 yrs2025
shivaji university

Bachelor of Science, Statistics

shivaji university

20193 yrs2022

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Headline

“Digital Marketing Intern | Aspiring Performance Marketer | Skilled in Google Ads & Meta Ads”

About

"I am a dedicated professional with experience Digital marketing. Skilled in [Social media marketing, SEO, SEM, Canva, WhatsAppApi], I have successfully contributed to [business growth, client relationship management, campaign performance]. I am passionate about continuous learning and staying updated with industry trends to deliver impactful results. My goal is to leverage my expertise in Digital marketing to contribute to organizational growth while enhancing my own professional journey."

Location

Mumbai

AI stack

n8n

notion

openai

replit

Work experience

Digital Marketing Specialist at Trully Capital, Sep 2025 - Present · 10 mos, Planned and executed digital marketing campaigns across multiple channels to improve brand visibility, website traffic, engagement, and lead generation. Performed comprehensive SEO activities including keyword research, competitor analysis, website audits, backlink analysis, and content optimization. Utilized SEO tools such as SEMrush, Uber suggest, Arefs, Moz, Screaming Frog, and Wappalyzer for website analysis, technical SEO audits, keyword tracking, competitor research, and performance monitoring. Conducted competitor intelligence research to identify content opportunities, backlink strategies, ranking keywords, and market trends. Managed and optimized social media marketing campaigns across Facebook, Instagram. Created and executed lead generation strategies using Meta Ads Manager, Instagram promotions, Facebook boosted posts, and targeted audience campaigns. Developed audience segmentation, retargeting campaigns, and remarketing strategies to improve conversion rates and lead quality. Managed and optimized Google Business Profile (Google My Business) listings to improve local search visibility and customer engagement. Tracked website traffic, user behaviour, conversions, and campaign performance using Google Analytics (GA4). Monitored website indexing, keyword rankings, search performance, and technical issues through Google Search Console. Executed Google Ads campaigns, including: Performance Max Campaigns, YouTube Video View Campaigns, Search Campaign Optimization, Conversion Tracking & Reporting. Implemented and managed UTM tracking parameters for campaign performance measurement and attribution analysis. Configured and managed Google Tag Manager (Web Container) for event tracking, conversion tracking, and analytics integration. Created marketing creatives, social media posts, banners, and promotional materials using Canva. Edited and optimized marketing videos and social media content using FlexClip.

Social Media Marketing Specialist at Trully Capital Fintech Pvt Ltd - Business Loan & MSME Loan, Aug 2025 - Present · 11 mos, Pune District, Maharashtra, India, Managing and optimizing Meta (Facebook & Instagram) ad campaigns to drive brand awareness and lead generation. Working on Interakt platform to integrate and automate WhatsApp API for customer engagement and lead follow-ups. Creating and managing performance marketing campaigns focused on conversions and ROI improvement. Monitoring campaign analytics and insights to refine targeting, budget allocation, and audience strategies.

Key Agency manager at Niva Bupa Health insurance, Jun 2024 - Nov 2024 · 6 mos, Mumbai, Maharashtra, India, Worked as a Training Agent for Social Media Campaigns focused on lead generation for health insurance. Trained agents to design and manage ad campaigns on platforms like Facebook and Instagram to attract quality leads. Guided them in audience targeting, ad copy creation, budget optimization, and performance analysis. Helped improve conversion rates by implementing effective digital marketing strategies and monitoring campaign results.

Digital Marketing Manager at Spaces and Places, Jun 2023 - Aug 2023 · 3 mos, Mumbai, Maharashtra, India, Designed and executed social media marketing strategies. Helped achieve sales goals by promoting and selling inventory online. Created engaging campaigns to increase customer reach.

Digital Marketing Intern at Spaces and Places, May 2023 - Jul 2023 · 3 mos, Managed and executed social media campaigns across Facebook, Instagram, and Google to promote real estate projects. Created engaging ad creatives, captions, and posts to increase brand reach and audience engagement. Handled Meta Ads and Google Ads, including campaign setup, targeting, budgeting, and performance tracking. Conducted market research to identify target audiences and design effective marketing strategies. Developed Meta Lead Forms and used WhatsApp API for lead follow-ups and verification. Tracked campaign analytics via Meta Business Suite and Google Analytics, preparing weekly performance reports.

Education

Master's degree, Marketing, Bharati Vidyapeeth

Bachelor of Science, Statistics, shivaji university