Headline

Manager-Urban Company|Ex-Rapido

About

I am a Managing Cab Operation at Rapido, the leading bike taxi service in India. I oversee the launch and growth of the cab vertical in Kolkata city, creating demand activity, tracking performance metrics, and developing strategic plans for supply increase and promotional marketing. I also handle day-to-day operations and risk management analysis, ensuring efficient and cost-effective service delivery. My core competencies include Clevertap, Marketing Analytics, Project Management, and Supply Management, which I have acquired and applied through my previous roles as a Senior Business Associate and an Operation Management at Rapido. I am also pursuing a Bachelor of Business Administration degree at Maulana Abul Kalam Azad University of Technology, where I am learning the fundamentals of business administration and management. I am passionate about leveraging data-driven marketing strategies and delivering successful projects on time and on budget. I am looking for opportunities to connect and collaborate with other professionals who share my interest and expertise in the cab industry.

Location

Bengaluru

AI stack

claude code

deepseek

gemini

grok

ChatGPT

Work experience

Manager II (strategy and operations)LSDC&Kitchen at Urban Company, Aug 2025 - Present · 1 yr 2 mos, Hybrid, >Led the launch and end-to-end management of the Living & Dining (LSDC) and Kitchen categories in Bangalore and Gurugram, achieving nearly 100% service coverage across key zones. >Maintained service fulfillment at 8% above target, ensuring timely and consistent delivery across all operations. >Kept cancellations below 3% across both categories, ensuring smooth customer experience and operational reliability. >Maintained high service quality, consistently tracking NPS (Net Promoter Score) and GNPS to ensure excellent customer satisfaction. >Successfully reduced partner churn from 20% to 6% through targeted engagement and retention strategies. >Oversaw partner onboarding, training, scheduling, quality monitoring, and SLA compliance, ensuring smooth operations and high partner satisfaction. >Implemented operational process improvements to enhance partner productivity, reduce turnaround times, and optimize fulfillment efficiency. >Coordinated with product, marketing, and supply teams to drive market penetration, improve First-Time User (FTU) conversions, and maximize customer retention.

Associate Manager || -Cab at Rapido, Dec 2023 - Jul 2025 · 1 yr 8 mos, Hybrid, >Achieved 32K daily rides in Kolkata and 15K daily rides in Jaipur during tenure by driving demand and optimizing supply operations. >Managed city-wide supply chain operations, focusing on reducing supply expiry and improving driver retention in both cities. >Designed and executed demand generation activities and formulated city-specific growth strategies to boost ridership. >Monitored and analyzed key performance metrics to identify growth opportunities and operational inefficiencies. >Developed and implemented strategic supply plans to support scalability and meet fluctuating demand. >Leveraged data to formulate growth strategies, aligning operational execution with business goals. >Led marketing initiatives via push notifications, social media, and a dedicated YouTube channel to drive user engagement. >Successfully launched the cab vertical in Kolkata, ensuring seamless integration with existing operations. >Handled day-to-day operations, including risk management analysis and resolution of on-ground issues. >Conducted regular analysis of performance indices and developed promotional marketing plans to boost user acquisition and retention.

Senior executive-Bike Taxi,Cab at Rapido, Feb 2023 - Dec 2023 · 11 mos, Hybrid, >CleverTap & Marketing Analytics • Skilled in leveraging CleverTap for data-driven campaigns, segmentation, and user engagement. • Track record of optimizing captains journeys and increasing retention through personalized push notifications and in-app strategies. >Project Management • Experienced in leading cross-functional teams and delivering projects on-time and within budget. • Strong planning and execution capabilities with a focus on achieving measurable outcomes. >Supply Management • Proven ability to manage city-level supply chains, reduce expiry, and optimize resource allocation. • Designed strategic plans that balance supply-demand, improving operational efficiency and rider experience. >Growth & Demand Strategy • Developed city growth strategies using data insights to fuel ride demand and rider acquisition. • Spearheaded local marketing initiatives, partnerships, and vertical launches to scale operations. >Marketing Execution • Designed and executed campaigns through social media, push notifications, and YouTube, driving brand visibility and user growth.

Operation Management at Rapido, Oct 2022 - Jan 2023 · 4 mos, Bangalore

Education

Bachelor of Business Administration - BBA, Business Administration and Management, General, Maulana Abul Kalam Azad University of Technology, West Bengal formerly WBUT

High School Diploma, Naihati Narendra Vidyaniketan