Headline

Consumer Insights & Market Research Professional | Quantitative Research | Brand Tracking | CSAT | Product & Campaign Testing | FMCG, BFSI & Sports Research

About

I'm a Market Research and Consumer Insights professional with close to 4 years of experience helping brands transform data into actionable business decisions. My experience spans end-to-end research execution across FMCG, BFSI, Sports & Entertainment, Real Estate, and broader consumer categories. I specialize in quantitative research, with exposure to hybrid studies that combine qualitative and quantitative approaches to address complex business challenges. Over the years, I have worked across a wide range of studies including: • Customer Satisfaction (CSAT) Studies • Product Testing & Usage Evaluation • Campaign & Communication Testing • Brand & Consumer Understanding Studies • Syndicated Research Programs • Distributor & Stakeholder Studies My expertise covers the complete research lifecycle—from translating business briefs into research frameworks, designing questionnaires and sampling plans, managing fieldwork and data quality, to developing insight-led reports and strategic recommendations. Currently, I lead end-to-end research projects while working closely with clients to understand business objectives and deliver research solutions that support decision-making and growth. Areas of Interest: Consumer Insights | Market Research | Brand Strategy | Customer Experience | Sports Research | AI in Research | Data Storytelling

Location

Bengaluru

Work experience

Senior Research Executive at Markelytics Solutions, Apr 2025 - Present · 1 yr 3 mos, Bengaluru, Client & Stakeholder Management • Lead client interactions to understand business objectives and translate them into research solutions • Contribute to proposal development and support business pitches Project Leadership • Manage end-to-end execution of multi-market research studies across diverse sectors • Drive project planning, sampling frameworks, timelines, and delivery management Research Design & Insights • Design quantitative and hybrid research frameworks aligned to business needs • Develop questionnaires, analysis plans, and insight-led reporting structures • Translate complex datasets into actionable business recommendations Team & Process Management • Mentor junior researchers and review deliverables for quality assurance • Coordinate with programming, fieldwork, data processing, and analytics teams • Improve reporting and validation processes to enhance efficiency and quality

Research Executive at Markelytics Solutions, Mar 2023 - Apr 2025 · 2 yrs 2 mos, Bengaluru, Client Management • Converted research briefs into structured proposals and project plans • Supported execution of customized market research studies Research Execution • Designed questionnaires and analysis plans aligned to study objectives • Developed banner plans and translated survey data into actionable insights Project Management • Managed quotas, quality checks, and fieldwork coordination • Collaborated with internal teams to ensure timely project delivery Strategic Contributions • Coordinated syndicated studies including IPL Brand Insights programs • Developed industry fact sheets and strengthened company credential materials • Supervised multi-location fieldwork and qualitative quality audits

Trainee Research at Markelytics Solutions, Aug 2022 - Feb 2023 · 7 mos, Bengaluru, Karnataka, India

Senior Relationship Manager at ICICIdirect, Jun 2022 - Jul 2022 · 2 mos, Bengaluru, Karnataka, India

Business Development Intern at Flexfony Telco Pvt. Ltd, Jun 2021 - Aug 2021 · 3 mos, Noida, Uttar Pradesh, India, Worked as a business development intern. The key responsibilities performed during the tenure were: - Generating leads from different platforms for IVR services. -Creating databases of various leads through secondary research. - Interacting with leads and building clients through phone calls and meetings. - Creating awareness for IVR services across different sectors and industries, specifically MSME sectors through email marketing. - Following up the leads and attaining their specific queries pertaining to their needs.

Education

PGDM, Marketing and International Business, INDUS BUSINESS ACADEMY - IBA, BANGALORE

Bachelor of Business Administration - BBA, Business Administration and Management, General, Institute of Engineering & Management, Kolkata