Headline

Commercial Growth & AdTech Leader | Ex-Yahoo & FreeWheel | Digital Advertising & Media Monetization | Strategic Partnerships | APAC

About

Partnerships and market expansion leader focused on building revenue-generating ecosystems across APAC. Over 14 years across Southeast Asia, ANZ, Japan, and India - APAC focused. Partnering with global platforms including FreeWheel (Comcast), Yahoo, and Verizon Media to unlock commercial growth and regional scale. Expert in turning complex B2B environments into practical, scalable growth engines — consistently delivering 25–35% revenue growth through alliance building and close collaboration with C-suite stakeholders. Bridges commercial strategy with execution while aligning product, sales, and operations to enter new markets, deepen enterprise relationships, and create long-term partner value. Known for clarity, relationship depth, and cross-functional leadership across diverse regional markets. Now exploring senior leadership opportunities across Singapore and APAC to scale partnerships, drive sustainable growth, and contribute to broader commercial leadership mandates.

Location

Bengaluru

AI stack

claude

gemini

meta

metaai

openai

Figma Make

Work experience

Director, Marketing Strategy & Client Relations (APAC) at Elevate Ecosystem, Apr 2024 - Present · 2 yrs 6 mos, Hybrid, Leading APAC client strategy and commercial growth across regional portfolios. • Directed the APAC client portfolio, driving sustained account growth and strong retention through strategic relationship management and expansion planning. • Designed regional growth strategies that unlocked cross-sell and upsell opportunities, increasing client lifetime value by 22%. • Improved operational efficiency by 32% by redesigning workflows across marketing, sales, and event delivery teams. • Led and mentored teams across client success and marketing operations, strengthening delivery standards and execution consistency. • Partnered with senior stakeholders to align commercial priorities with execution strategy, enabling scalable and repeatable growth.

Senior Client Solutions Manager, APAC at FreeWheel, Dec 2021 - 2024 · 2 yrs 2 mos, Singapore, Led APAC client solutions strategy for enterprises across Southeast Asia and ANZ. 1. Managed enterprise portfolio across APAC markets. 2. Accelerated platform adoption by redesigning onboarding and migration strategy across regional clients. 3. Partnered with Sales, Product, and Engineering to shape go-to-market execution and regional rollout plans. 4. Influenced commercial conversations with C-suite stakeholders across media conglomerates and streaming platforms. 5. Reduced onboarding cycle time through operational transformation initiatives. 6. Led cross-market product enablement initiatives, strengthening monetisation outcomes for key accounts.

Key Account Manager, SEA at Yahoo, Oct 2020 - Nov 2021 · 1 yr 2 mos, Singapore, - Drove 25% revenue growth and maintained 95% client retention across Southeast Asia portfolio. - Delivered 35% annual sales growth through strategic account planning and monetisation optimisation. - Led quarterly business reviews with senior client stakeholders, influencing budget allocation and campaign investment decisions. - Leveraged audience and performance data to improve targeting efficiency and ROI.

Account & Creative Strategy Lead, SEA at Verizon Media Southeast Asia, Oct 2018 - Sep 2020 · 2 yrs, Singapore, - Delivered 42% increase in brand awareness through data-driven digital campaign strategy. - Designed regional media plans across SEA markets, optimising performance and ROI. - Led team of creative strategists, ensuring high-quality campaign execution and performance accountability. - Presented performance insights and strategic recommendations to senior leadership.

Senior Creative Strategist, India & SEA at Yahoo, Apr 2017 - Jun 2018 · 1 yr 3 mos, • Specialized in Yahoo! Advertising, including Native, DSP (Demand-Side Platform), and Search, driving targeted campaigns to boost brand visibility and revenue growth. • Led the development and implementation of marketing strategies for Southeast Asia accounts, achieving a 35% increase in brand awareness. • Established and maintained brand guidelines and style guides, ensuring consistent messaging and visuals across all marketing materials. • Analyzed data and conducted case studies to optimize advertising performance, resulting in a 25% increase in revenue. • Trained stakeholders on advertising products and solutions, enhancing their understanding and enabling more effective collaboration.

Creative Strategist, India & SEA at Yahoo, Mar 2014 - Mar 2017 · 3 yrs 1 mo, • Successfully managed campaigns resulting in a significant increase in website visitors and improved SEO rankings. • Conducted extensive keyword and audience research to effectively target the right audiences, driving engagement and conversion. • Developed and maintained a comprehensive library of reusable copy components, streamlining ad copy creation and ensuring consistency across channels. • Crafted impactful headlines that led to a notable 35% increase in click-through rates, enhancing campaign performance and brand visibility. • Edited and optimized ad copies to ensure accuracy and consistency, maximizing campaign effectiveness and ROI.

Creative Analyst, India & SEA at Yahoo, Aug 2011 - Mar 2014 · 2 yrs 8 mos, • Collaborated with Creative Strategists in Singapore to effectively manage offshore campaigns • Contributed to copywriting initiatives and executed operational campaigns • Developed a visually appealing dashboard to showcase critical marketing metrics • Conducted thorough research and analysis to support strategic decision-making • Monitored campaign performance and provided actionable insights to optimize results

Education

Master's degree, Journalism, bangalore university