Headline

Creative Director | 10 Yrs in TV, web shows, micro drama & Audio | Ex-Star Bharat, Urban Company, Pocket FM | Expert in storytelling, Conceptualization , Content Strategy & Generative AI Integration

About

I’m a Creative Director and Content Strategist with over 10 years of experience in television, digital media, and audio storytelling. I’ve led high-impact projects at companies like Star Bharat (Radha Krishna), Urban Company, and Pocket FM—crafting content that connects, engages, and performs. My expertise spans scriptwriting, conceptualization, art direction, and now, the exciting world of Generative AI—which I use to amplify creativity and streamline content creation. At my core, I’m a storyteller—driven by emotion, guided by strategy, and inspired by innovation.

Location

Mumbai

AI stack

deepmind

grok

meta

openai

perplexity

Adobe Firefly

Work experience

Creative Producer at KUKU TV / KUKU FM, Jul 2025 - Present · 1 yr 3 mos, Mumbai, Maharashtra, India, Lead creative development and execution across 50+ original micro-drama projects, including Hidden Ashwatthama, Dangerous Dad, Sacred Marriage, The Employee Code and LGK. Own concepts, story development, scripts, episode structures, hooks, conflict, cliffhangers and retention-focused storytelling for short-form vertical content. Drive creative execution across production and post-production, including scripts, edits, sound, VFX, subtitles, QC and final masters. Collaborate with writers, directors, editors, production and marketing teams to translate creative vision into scalable platform-ready content. Develop promos, teasers, trailers and audience-facing assets; integrate Generative AI into ideation, visualisation and production workflows.

Senior Creative Associate at Pocket FM, Mar 2022 - Nov 2025 · 3 yrs 9 mos, New Delhi, Delhi, India, Spearheading the end-to-end creative process for original audio shows—from concept ideation to scriptwriting and final edits. I analyze listener data to refine narratives and boost engagement while closely collaborating with production teams to ensure top-tier audio quality.

Creative Specialist at Urban Company, Jan 2020 - Dec 2021 · 2 yrs, Developed creative concepts and copy for digital advertising campaigns across brand and performance-led communication. Translated marketing briefs into campaign ideas, brand stories, digital video concepts, scripts and audience-facing creative assets. Worked on brand storytelling designed to strengthen engagement and campaign effectiveness while balancing consumer insight and commercial objectives. Collaborated with marketing and cross-functional teams on creative development and execution across digital formats.

Creative Associate at Swastik Productions Pvt Ltd, Jul 2018 - Jun 2019 · 1 yr, Mumbai, Maharashtra, India, Led the creative direction for the high-rated mythological show Radha Krishna on Star Bharat. Oversaw the entire production lifecycle from pre to post-production, ensuring visual and narrative consistency. Collaborated with departments including art, costume, editing, budgeting, and scripting to deliver a cohesive and high-quality show. Strategized promotional campaigns, coordinated daily with the channel, and managed media interactions to boost show visibility.

Creative Associate at SWASTIK PRODUCTIONS / STAR BHARAT, Jul 2018 - Jun 2019 · 1 yr, Worked on Radha Krishna and Porus, contributing to creative development, storytelling and production execution. Led creative direction for Radha Krishna, overseeing the production lifecycle from pre-production through post-production. Collaborated across scripting, art, costume, editing, budgeting and production departments to maintain visual and narrative consistency. Strategised promotional campaigns and coordinated with channel and production teams on creative requirements.

Education

Associate's degree, Spanish Language and Literature, INSTITUTO CERVANTES- NEW DELHI

Spanish Language and Literature, INSTITUTO CERVANTES- NEW DELHI