Product Designer @ Plot

New York, United States













Bachelor of Technology - BTech, Computer Engineering
CHARUSAT

kendriya vidyalaya
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Product Designer at Plot, May 2025 - Present · 1 y 3 mo, New York, United States, Plot is an AI platform that helps brands track culture through short-form video — capturing mentions across text, audio, and visuals, tagged or not. I led end-to-end design for multiple projects, working closely with product, engineering, and customer success team. Shipped to enterprise clients including OpenAI, Hinge, Airbnb, Lululemon, Fenty Beauty, Anthropologie, Cava, Visa, and Benefit Cosmetics. Creator Sourcing (0→1) - Led design and shipped the beta for Plot's most technically complex feature, which required close collaboration with engineering to navigate AI and NLP complexities while solving for user trust calibration. It received strong early positive feedback from enterprise customers including Fenty Beauty, Benefit Cosmetics, Fabletics, and Victoria's Secret. Custom Reports (0→1) - Co-owned and shipped this feature driving 8x more report creations after replacing previous topic tracking feature letting brands define their own tracking scope. - Collaborated with customer success to shape decisions. - Redesigned onboarding and deliverable flow to reduce drop-offs. - Implemented a series of UI enhancements after user feedback to make the product more efficient and cohesive. Brand Sentiment (Redesign) - Led end-to-end design to help teams measure UGC volume and sentiment across brand and product conversations and ultimately helping them make better decisions, driving a significant increase in daily active users. Outbound Comment Engagement (Redesign) - Shipped and co-owned this feature that measures a team's outbound comment activity, helping brands identify and double down on what drives real engagement and EMV. Worked on other bunch of 0-1 and redesign features across Plot product suite. - Redesigned engagement tracking for better alignment with customer workflows , Improved Brand analytics for clarity, worked on homepage for better discoverability and co-owned AI chat for deep market research.
Design Mentor at 10kdesigners, Jul 2022 - Present · 4 yrs 2 mos, Guiding and helping future designers kickstart their design journey.
UX Designer IV at Lone Oak Solutions LLP, Nov 2024 - May 2025 · 7 mos
UX Designer III at Lone Oak Solutions LLP, Nov 2021 - Nov 2024 · 3 yrs 1 mo, 1. Redesigned and shipped a legacy internal tool with improved usability. 2. Created documentation for the redesign project. 3. Currently designing a project tracking tool to solve for transparency & and better collaboration among different roles.
Designer in Residence at 10kdesigners, Aug 2021 - Oct 2021 · 3 mos, Member of Cohort-4 of 10kdesigners
UX Designer I at Lone Oak Solutions LLP, Nov 2020 - Nov 2021 · 1 yr 1 mo, 1. Designed for 3 different internal portals. 2. Conducted UX Reviews. 3. Contributed to creating shared components in a design system. 4. Contributed to creating guidelines for component usage.
UX Engineer at Jeavio, May 2019 - Nov 2020 · 1 yr 7 mos, 1. Worked with the founder and CTO to redesign Jeavio's website and brand identity. 2. Worked across diverse domains spanning healthcare, data security, and recruitment, including designing the MVP and leading research for a job-seeking platform for hourly F&B workers. 3. Conducted user interviews and UX audits, translating findings into UI improvements across several applications.
Bachelor of Technology - BTech, Computer Engineering, CHARUSAT
kendriya vidyalaya