Headline

Marketing Manager @ Paradigm Realty | Real Estate Development, Negotiation

About

A graduate in Advertising from L.S. Raheja College of Arts and Commerce, currently serving as Brand Manager at Paradigm Realty. Skilled in 360° marketing strategies, they lead campaigns for premium residential projects with a combined inventory exceeding ₹1,000 Cr. Proficient in digital marketing, print, OOH, PR, and activations, they consistently drive 1,200–1,500 qualified leads monthly, ensuring measurable ROI for campaigns while managing an annual marketing budget of ~₹5 Cr. At Paradigm Realty, they collaborated with sales leadership to align marketing efforts with conversion goals, enhancing lead quality and brand positioning. With a strong foundation in real estate development, digital content, and successful negotiation, they bring innovative strategies that resonate with target audiences and align with organizational goals. Their expertise in optimizing media mixes and fostering team collaboration ensures impactful, results-driven marketing solutions.

Location

Mumbai Metropolitan Region

AI stack

hugging face

meta

notion

openai

Work experience

Brand Manager at Paradigm Realty, May 2024 - Feb 2026 · 1 yr 10 mos, Mumbai, Maharashtra, India, Led the end-to-end marketing strategy for premium residential projects with a combined inventory of approximately 1,200 units and a Gross Development Value (GDV) exceeding ₹1,000 Cr. Drove comprehensive 360° marketing initiatives across digital, OOH, print, PR, and on-ground activations, consistently generating 1,200–1,500 qualified leads on a monthly basis. Managed an annual marketing budget of ~₹15 Cr, optimizing media mix, improving cost efficiencies, and ensuring measurable ROI across all campaigns. Spearheaded brand positioning and campaign development for Paradigm Anantaara – XL Homes. Collaborated closely with sales leadership to align marketing communication with conversion drivers, resulting in improved lead quality, higher site visit ratios, and accelerated sales velocity. Oversaw and coordinated multiple agency partners including creative, digital, PR, media buying, and 3D visualization teams to ensure consistency in brand communication, adherence to timelines, and high-quality output. Conceptualized and executed channel partner engagement strategies, including broker events, experiential kits, and curated project walkthroughs, strengthening relationships and driving partner-led sales contributions. Supervised the development of all marketing collateral, including brochures, brand films, hoardings, sample flat branding, and digital assets. Planned, negotiated, and executed a high-impact full-page newspaper campaign for Paradigm Marquis – SUPERSTAR. Successfully reduced the initial media cost from ₹1.2 Cr to ₹90 Lakhs (approx. 25% savings) through strategic negotiation. Partnered with the creative agency to craft a premium, ultra-luxury brand narrative aligned with the project’s positioning. Established credibility with senior management through disciplined media buying, strategic negotiations, and outcome-driven campaign execution.

Head of Digital Marketing at PaperCraft Entertainment & Media Group - Digital, Sep 2023 - Jun 2024 · 10 mos, Mumbai, Maharashtra, India, Look after the operations within the organisation. Maintain smooth work flow. Look after the Content, Creative, Graphic and Seo Team. Maintaining work deliverables before deadline.

Client Services Representative at Yellow Bus Ads, Jan 2020 - Aug 2023 · 3 yrs 8 mos

Education

Commerce, L.S.Raheja College of Arts and Commerce

S.S.C, Sacred Heart Boys High School