Headline

Woh Google search pe jo results aate hai na, udhar websites rank karata hu..English me bole toh SEO,GEO,AEO falana dhimkana..

About

SEO and Content Strategy specialist with 8+ years in Digital Marketing. Currently managing organic growth at Decathlon. Previously Handled Organic Strategy for 8 US-based clients at Pepper Content. Delivered 167% growth in monthly organic traffic in 8 months for US SaaS brand which contributed to 6x annual traffic growth recognized in a CMO-endorsed case study. Led Pepper's first full-scale GEO implementation, improving AI platform domain coverage by 68% and brand visibility by 45.8% across ChatGPT, Gemini, AI Overview & Perplexity. 6+ years at Performics India (Publicis Group), managing 12-member team across 10+ brands. Drove 2.3x revenue growth for ITC Store, 10x organic traffic for B-Natural in 6 months. 86% organic click growth for Pampers across 7 European markets. Formulated ASO strategy for Pampers IN app, 700K+ downloads, Top 3 Trending on Google Play within 1 month.

Location

Bengaluru

AI stack

claude

openai

Work experience

SEO Manager at Decathlon, Aug 2026 - Present · 3 mos, Bengaluru

SEO Growth Lead at Pepper, Sep 2025 - Aug 2026 · 1 yr, Bengaluru, - Leading SEO & GEO for B2B SaaS product - Scale Brand Visibility on LLMs like ChatGPT, Perplexity, Gemini & more

Sr. Business Manager at Performics India, Apr 2024 - Sep 2025 · 1 yr 6 mos, Bengaluru, - Building a search-friendly ecosystem for 12 food brands of ITC - Leading a team of 14 members to deliver end-to-end SEO & GEO strategy for ITC websites - Collaboration with cross-functional teams to optimize search performance across organic, paid, Quick Commerce and E-commerce channels.

Business Manager - SEO at Performics India, Jul 2022 - Mar 2024 · 1 yr 9 mos, Bengaluru, Project Lead | FMCG | ₹13M Portfolio: Successfully led SEO & Content teams across India, Europe, and Africa in delivering high-impact FMCG projects. Proven ability to manage projects, collaborate with multiple stakeholders, and drive results. Brands Worked: P&G Europe & India, ITC, Pepperfry & Baja Finserv

SEO Associate at Performics India, Apr 2019 - Jun 2022 · 3 yrs 3 mos, Mumbai, - Successfully launched Pampers Babycareapp through strategic ASO. - Worked across multiple cohorts like Home Furnishing, Finance, FMCG & E-commerce - Managed CMS, executed ORM & technical SEO for an Whisper Sanitary Pad Brand (Always) for Africa - Led International SEO & website migration for FMCG Brands like Pampers & Olay Europe SEO reporting tools - Google Analytics, GSC, Ahrefs, Screaming Frog, Data Studio, Apptweak, App adjust, Similar Web, Rankwatch, Play Console, Apple Appstore Connect, SEO Monitor.

Digital Marketing Executive at General Data P. Limited, Jul 2018 - Feb 2019 · 8 mos, Mumbai, Maharashtra, India, I served as a day-to-day point of client contact. Key activities included understanding client goals/objectives and their entire Digital Marketing needs. Brands worked on: OK Sir, Helper4u, Zento

Sales Executive at Lodha Group, Jan 2017 - Apr 2018 · 1 yr 4 mos, Mumbai Area, India, I was part of the pilot sourcing team for Lodha Upper Thane - new project launch in 2017. As a Relationship Manager, I took part in sourcing of clients from Authorized Channel Partners of Lodha Group. I handled over 25 Regional Channel Partners across Mumbai & managed key accounts like Anarock (JLL), CBRE & Property Junction. I sourced over 55 bookings worth Rs.37 Crores in 1 year

Education

MBA, Marketing, Mumbai Educational Trust, MET League of Colleges

Commerce, Psychology, Smt Mithibai Motiram Kundnani College of Commerce and Economics 32nd Road Bandra Mumbai 400 050