Headline

Creative Lead at Krishna Jewellers Pearls and Gems Private Limited

About

I've always been drawn to the space where structure meets feeling. Where a layout isn't just organised, it's alive. Where a brand doesn't just look good, it means something. That's what I've been chasing for 9+ years. I'm a Visual Designer and Product Specialist who works across brand identity, art direction, design systems, motion, spatial environments, and product UX. Not because I couldn't pick a lane, but because the best creative work rarely stays in one. Some of my most interesting projects have been interior graphics for corporate spaces. Some have been film sets. Some have been hiring platforms used by thousands of people every day. Each one taught me something the others couldn't. My approach is pretty simple: I start with what the work needs to feel like before I decide what it should look like. I care deeply about typography, hierarchy, and the details most people won't consciously notice but will absolutely feel. I believe a great design system should have personality, not just consistency. And I think the best visual work is the kind that makes you forget someone designed it at all. I'm equally comfortable leading a team through a brand overhaul, sitting in a product sprint, or figuring out how a wall graphic should speak to someone walking past it at 8am. Outside the work, I'm genuinely curious about AI-powered creative tools, motion, and what good design looks like when it's built for scale without losing soul.

Location

Bengaluru

AI stack

claude

gemini

grok

midjourney

openai

Adobe Firefly

Work experience

Creative Lead at Krishna Jewellers Pearls and Gems Private Limited, Aug 2026 - Present · 4 mos, Hyderabad

Principal Product Designer & UX Design Specialist at PluginLive, Dec 2023 - Jul 2026 · 2 yrs 8 mos, Mumbai, Principal Product Designer & UX Design Specialist at « PluginLive » (Mumbai) - Leading end-to-end UX strategy and product design for enterprise hiring and campus recruitment platforms serving corporates, institutes, and students - Designing scalable workflows and intuitive user journeys that translate complex hiring ecosystems into streamlined digital experiences - Building reusable design systems, UI frameworks, and interaction patterns that accelerate delivery and ensure consistency at scale - Collaborating closely with Product, Engineering, and Leadership teams to improve usability, feature adoption, and platform scalability - Driving rapid prototyping, stakeholder alignment, and iterative improvements through user-centered design principles - Leading cross-functional creative collaboration with Product, Engineering, and Leadership to align visual direction with business goals and user needs - Overseeing art direction for campaigns, product launches, and stakeholder communications; building scalable design systems and creative frameworks - Championing user-centered, emotionally intelligent design — translating complex hiring ecosystems into intuitive, visually compelling experiences

Creative Head / Product Design Specialist at Exdera, Sep 2021 - Dec 2023 · 2 yrs 4 mos, Bengaluru, Creative Head / Product Design Specialist at « Earning Designs -> Exdera » (Bengaluru) - Led comprehensive user research and discovery phases including interviews, heuristic evaluations, and competitor analysis for clients such as Redington and IIT Madras - Mapped user journeys and emotional touchpoints to uncover friction, shaping intuitive and scalable design solutions across web and mobile platforms - Directed wireframes, interactive prototypes, and UI specifications for engineering handoff; facilitated design thinking workshops with internal and external stakeholders - Mentored junior designers and established structured design critique processes to raise team-wide quality standards - Led creative direction and brand design for a portfolio of clients including Redington, IIT Madras, Quantum Energy, Party.One, and PluginLive - Built comprehensive visual systems across digital platforms, print campaigns, spatial installations, and brand touchpoints - Directed visual storytelling and campaign art direction; managed end-to-end creative production from concept to delivery - Mentored designers and established creative critique processes that raised team-wide output quality

Chief Design Officer at IMPRINT CLOTHING PVT LTD, Oct 2020 - Aug 2021 · 11 mos, Chennai, Chief Design Officer at « Strech Activewear » and its parent company « Imprint Clothing LTD » (Chennai) - Directed all creative output for a direct-to-consumer activewear brand brand identity, photography, campaign design, e-commerce, and packaging - Drove visual redesign that delivered a 1.4x uplift in conversion rates through stronger brand clarity and visual hierarchy - Architected information systems and redesigned core e-commerce journeys, achieving a 1.4x uplift in conversion rates - Led user research initiatives that directly informed product and visual strategy decisions - Managed multidisciplinary design teams, upskilling junior designers through structured feedback and process reviews

Creative Director at MIPL Global, Oct 2019 - Sep 2020 · 1 yr, Bengaluru, Creative Head and Social Media Manager at « MIPL Global » and its sister company « eMahendra » (Bengaluru) - Directed large-scale corporate interior graphic programs for Google (Bangalore and Hyderabad), Amazon (Bangalore, Hyderabad and Pune), CrowdStrike, HSBC, Oracle, Tom Tom, Oracle and Cushman & Wakefield across multiple Indian cities - Translated global brand systems into powerful environmental design experiences managing full production from concept to on-site implementation - Directed digital brand communications and social media strategy in parallel with spatial design projects - Oversaw end-to-end design process from discovery to delivery; facilitated stakeholder workshops and feedback cycles

Education

B.Sc Visual Communication, Graphic Design, Shasun Jain College for Women

Chettinad Vidyashram