Headline

Turning tech into traction | MICA

About

I spot the next big tech or cultural shift on X… then wait a week for it to catch up here with the flair. 10 years of building brands, product narratives, and driving growth across enterprise tech, consumer tech, and SaaS ecosystems. I love the challenge of launching the new, shaping the global GTM strategy, and turning technology into traction, especially when the scale of subscriptions, platforms, and partnerships is in play. I'm data-driven, fluent in owning outcomes, and sharp on aligning brand with business. Most of all, I believe in the power of relationships – whether with peers, customers, partners, or just interesting people. When I’m not geeking out on growth, you’ll find me chasing altitude on mountain hikes, dissecting pop culture, rewatching cult films, or pondering the future of network states. Let’s connect and see what we can build next.

Location

Bengaluru

AI stack

claude

codex

elevenlabs

notion

ChatGPT

Gamma

Work experience

Principal Product Marketing Manager at Simpplr, Sep 2025 - Present · 1 yr, Driving the narrative and GTM for our AI-powered EX platform. Shaping how teams create, channel, and scale content across surfaces. Building the plays, stories, and signals that move the product forward.

Senior Manager, Global Product and Partner Marketing at Builder.ai, Oct 2023 - Aug 2025 · 1 yr 11 mos, Bengaluru, Karnataka, India, Built the foundation for product & partner marketing and GTM programs across global regions. Developed content-led demand gen campaigns, multi-channel marketing plays, and enablement frameworks that drive engagement, co-marketing, and ecosystem growth. Shaped positioning narratives, redefined engagement models, and aligned functions to scale demand and advocacy globally across US, EU, MENA, IN, and ASEAN countries.

Manager, Product Marketing & Portfolio Partnerships at Times Bridge, Aug 2022 - Sep 2023 · 1 yr 2 mos, Bengaluru, Karnataka, India, Drove strategic growth for global brands expanding into India. Blended positioning, partnerships, and platform-specific storytelling to unlock traction. Worked closely with HQs and ecosystem players to tailor market entry and brand-led experiments.

Manager, Product Marketing and Strategic Partnerships at Times Bridge, Aug 2021 - Jul 2022 · 1 yr, Bengaluru, Karnataka, India, Times Bridge is the U.S.'s largest venture firm bringing the world's best ideas to India. Current investment portfolio includes Airbnb, Uber, Coursera, Houzz, MUBI, Smule, Headspace, and others. Capitalized by Bennett Coleman & The Times Group. More @timesbridge and timesbridge.com.

Manager, Product Marketing and Partnerships, Bollywood at Shemaroo Entertainment Ltd., Apr 2020 - Jul 2021 · 1 yr 4 mos, Mumbai Metropolitan Region, Shaped monetization and marketing narratives for legacy IPs across OTT and telco ecosystems. Led co-branded IP rollouts, content evaluations, and rights-led syndication planning. Acted as category custodian for classics in a streaming-first world.

Asst. Manager, Marketing and Partnerships, Bollywood at Shemaroo Entertainment Ltd., Sep 2018 - Mar 2020 · 1 yr 7 mos, Mumbai, Maharashtra, India, Steered brand-building, digital activation, and co-branded product launches. Drove platform-fit campaigns and content innovations rooted in Bollywood IP. Enabled revenue loops via market-facing experiments across channels.

Management Trainee at Shemaroo Entertainment Ltd., Apr 2018 - Aug 2018 · 5 mos, Mumbai, Maharashtra, India, Initiated IP-driven content experiments in regional media and supported merchandising-led growth. Collaborated on content marketing pilots and first-party brand placements.

Sales And Marketing Intern at HT Media Ltd, Apr 2017 - May 2017 · 2 mos, Gurgaon, India, Led a print sales team to upsell Google Ads-led bundled plan to 300+ accounts in 5 regions. Supported campaign ops and GTM enablers for on-ground media sales.

Education

Master of Business Administration - MBA, MICA | The School of Ideas

Bachelor of Engineering - BE, Electronics, Birla Vishvakarma Mahavidyalaya