Princy Khatri
Brand Manager | Merchandiser | Lifestyle and Accessory Designer
Bengaluru
8+ years of work experience
Mar 20251 y 7 moPresent
Bengaluru
Conceived and led Ace of Diamonds, a ₹10L+ luxury sports-marketing campaign promoting crash.club's lab-grown diamond jewellery through a premium padel-led brand experience.
Developed campaign strategy, positioning, and content roadmap, successfully combining luxury, lifestyle, sport, and community marketing.
Directed production of 7+ campaign films, teaser content, photoshoots, and digital assets across a phased launch-to-event marketing journey.
Planned and executed a flagship padel tournament generating 150+ registrations against limited participant capacity.
Onboarded 5 sponsor brands and curated premium gifting experiences for tournament participants.
Led influencer marketing with 25+ curated influencers, driving extensive organic reach, user-generated content, event coverage, and social engagement.
Executed integrated PR, influencer, and content marketing initiatives, securing earned media coverage and strengthening brand positioning.
Managed agencies, sponsors, venue partners, influencers, and internal stakeholders to deliver a seamless premium brand experience.
Jan 20196 y 2 moMar 2025
Gujarat, India
- Brand Vision & Leadership : Founded and grew Label Princy Khatri into a distinguished high-fashion jewelry brand known for its fusion of traditional Indian handicrafts with modern design. As the creative visionary, I consistently delivered collections that are culturally rich and trend-forward, resonating with a discerning clientele.
- Exhibition Mastery & International Expansion : Curated and executed high-profile exhibitions such as Lil Flea, Dastkar, and Craftroots, significantly elevating brand visibility. My strategic expansion into the Dubai market marked a pivotal achievement, showcasing our brand on a global stage.
- Freelance Design Projects : Undertook freelance design projects for other companies, crafting collections tailored to their brand identities. This demonstrated my ability to deliver bespoke designs aligned with each brand's unique language and market demands.
- Collaborative Product Development : Led the design and production processes for a new vertical within Label Princy Khatri, partnering with brands like Equiivallence and Funky Maharani. This honed my ability to manage complex projects, balance creative and operational demands, and deliver high-quality products.
- Business Operations & Market Expertise : Over the past five years, I have refined my expertise in business operations, from supply chain management to marketing strategies. My dual role as designer and business leader has deepened my understanding of both local and international markets, enabling informed decisions that drive brand growth and sustainability.
Jan 20185 mosMay 2018
Mumbai
- Creative Design Execution : Designed and developed a jewelry collection inspired by the intricate and
historically rich Parsi architecture of Mumbai. This project required extensive research into Parsi culture
and architectural elements, which I then translated into unique, wearable art. The experience sharpened
my ability to conceptualize and execute designs that not only align with a brand’s identity but also resonate with its audience.
- Technical Proficiency & Material Expertise : Worked closely with materials, experimenting with
various metals, stones, and techniques to achieve the desired aesthetic. This hands-on experience enhanced my technical proficiency, particularly in the areas of metalwork, stone setting, and intricate detailing, which are essential in high-quality jewelry design.
- Collaborative Teamwork : Collaborated with senior designers and artisans, learning the importance of
effective communication and teamwork in the design process. My role required balancing creative input
with practical considerations, such as production feasibility and material constraints, ensuring that the
final product was both innovative and executable.
Jun 20173 mosAug 2017
Sion, Mumbai
- Industry Exposure & Skill Development : During a two-month internship at Deepa Gurnani, I was
immersed in the fast-paced environment of a renowned fashion jewelry brand. I contributed to various
stages of the design process, from initial concept development to final production, gaining a holistic
understanding of how a design moves from an idea to a finished product.
- Design & Production Management : Assisted in designing new collections, managing production
timelines, and developing prototypes. This involved coordinating with suppliers, overseeing the
production process, and ensuring that the final products met the brand’s high standards of quality and
design.
- Styling & Photography : Played a crucial role in styling pieces for photography sessions, understanding
how to best present jewelry for visual media. This experience enhanced my skills in visual storytelling and taught me the importance of styling in marketing and branding.
- Professionalism & Time Management : Developed strong time management and organizational skills
by handling multiple tasks simultaneously and meeting tight deadlines. The experience reinforced the
importance of professionalism and attention to detail in every aspect of design and production.
Princy’s AI Stack
Education
Advance Certification In Digital Marketing And Communication, Digital Marketing
MICA
20241 yr2025
Young Entrepreneur Programme, Buisness
IIMA
20231 yr2024
Bachelor of Lifestye and Accessory Design
Unitedworld Institute of Design
20144 yrs2018
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