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Prince Gupta

Ad Operations Specialist at Wiley | Optimizing Campaign Performance & Delivering Data-Driven Results

Noida

3+ years of work experience

Wiley
Jul 20251 yrPresent

Noida, Uttar Pradesh, India

Vertoz
Jul 20241 yr 1 moJul 2025

Gurugram, Haryana, India

• Managing end-to-end analysis including setup, optimization, and reporting. • Developing and nurturing strong relationships with a portfolio of key publishers, serving as the primary point of contact for all communication and support • Daily operations – tag management, macros, ads.txt validations, QA, reporting, tracker update, etc. • Conducting in-depth analysis and A/B testing to determine inventory value and UPR strategies • Perform regular checks to ensure brand safety and detect malicious activities, including integration checks, and IVT reporting. • Collaborated closely with multiple demand partners to identify opportunities, and develop tailored solutions that exceeded the website metrics • Creating, scheduling, and monitoring of advertising across various platforms such as display ads, video ads, native ads, in app display including App open, Interstitial, Banner, Native and Rewarded. • Publisher Tag management and ad inventory management
Unibots
May 20231 yr 2 mosJun 2024

Delhi, India

•Work with SSPs (Supply-Side Platforms) to optimize inventory monetization for publishers. • Manage DSPs (Demand-Side Platforms) to ensure efficient media buying for advertisers. • Implement header bidding, floor price adjustments, and yield strategies to maximize revenue.
Advance career guide
Jul 20212 mosAug 2021

India

One month Internship at Advance Career Guide.
Jan 20202 mosFeb 2020

Raurkela, Odisha, India

Education

CHANDIGARH UNIVERSITY

Master of Business Administration - MBA, Finance, General

CHANDIGARH UNIVERSITY

20212 yrs2023
Sambalpur University

Bachelor of Business Administration - BBA, Finance

Sambalpur University

20183 yrs2021

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Headline

Ad Operations Specialist at Wiley | Optimizing Campaign Performance & Delivering Data-Driven Results

About

Detail-oriented Ad Operations Specialist with a strong expertise in Google Ad Manager 360, in-app video (VAST), and in-app display ads. Seeking to leverage analytical skills and deep understanding of digital advertising technologies to optimize ad delivery, enhance campaign performance, and drive revenue growth. Committed to implementing best practices, troubleshooting ad issues, and delivering seamless ad experiences that align with business objectives.

Location

Noida

Work experience

Ad Operations Specialist at Wiley, Jul 2025 - Present · 1 yr, Noida, Uttar Pradesh, India

Ad Operations Specialist at Vertoz, Jul 2024 - Jul 2025 · 1 yr 1 mo, Gurugram, Haryana, India, • Managing end-to-end analysis including setup, optimization, and reporting. • Developing and nurturing strong relationships with a portfolio of key publishers, serving as the primary point of contact for all communication and support • Daily operations – tag management, macros, ads.txt validations, QA, reporting, tracker update, etc. • Conducting in-depth analysis and A/B testing to determine inventory value and UPR strategies • Perform regular checks to ensure brand safety and detect malicious activities, including integration checks, and IVT reporting. • Collaborated closely with multiple demand partners to identify opportunities, and develop tailored solutions that exceeded the website metrics • Creating, scheduling, and monitoring of advertising across various platforms such as display ads, video ads, native ads, in app display including App open, Interstitial, Banner, Native and Rewarded. • Publisher Tag management and ad inventory management

Ad Operation Associate at Unibots, May 2023 - Jun 2024 · 1 yr 2 mos, Delhi, India, •Work with SSPs (Supply-Side Platforms) to optimize inventory monetization for publishers. • Manage DSPs (Demand-Side Platforms) to ensure efficient media buying for advertisers. • Implement header bidding, floor price adjustments, and yield strategies to maximize revenue.

Marketing Internship at Advance career guide, Jul 2021 - Aug 2021 · 2 mos, India, One month Internship at Advance Career Guide.

Internship Trainee at Bigbazar, Jan 2020 - Feb 2020 · 2 mos, Raurkela, Odisha, India

Education

Master of Business Administration - MBA, Finance, General, CHANDIGARH UNIVERSITY

Bachelor of Business Administration - BBA, Finance, Sambalpur University

Prince Gupta - Ad Operations Specialist in Noida | Tal