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Ganesan Prethi

AGM Category Head Media Marketing and Sales @ Hindustan Times | Digital Marketing for CMO’s

Bengaluru

8+ years of work experience

Hindustan Times
May 20251 yr 7 mosPresent

Hindustan Times
Sep 20222 yrs 9 mosMay 2025

As a Sales manager I will build, grow ,manage and engage with the clients and content partners on HT Digital platforms. RESPONSIBILITIES : - Identify potential clients and partners. - Working closely with Internal team to identify opportunities. - Meet with client to understand their needs and integrate them with HT. - Closing on sponsorship for the various events on the platform. - Serving the deliverables committed to clients. - Continuous engagement with clients - Coordinate with Marketing and Solution teams to arrive at solutions
CYOU
Dec 20193 yrs 3 mosFeb 2023

India

1. Has worked in multiple development life cycle models for CYOU App 2. Execute meaningful social media presence to increase consumer engagement, organic search performance and awareness of CYOU portfolio 3.Develops an IT annual budget based on short term and long term strategic goals. Reviews and compares actual results to planned budgetary performance 4. Provide technology vision and leadership for the development and implementation of technology applications 5.Analyze search results, manage search budget and recommend continuous improvements ensure positive ROI 6. Insightful : Make timely well-considered decisions, create innovative solutions and continuously learn 7. Develop original concepts for influencer marketing campaigns for both social media and OTT platform, and execute them accordingly 8. Work together with other teams across the Global Communications department to develop 360 marketing campaigns featuring influencers 9. Create concepts for social-first shoots with influencer talent, attending the shoot as the first point of contact for the influencer 10. Negotiate influencer contracts for all influencer collaborations, including annual partnerships, working together with the legal team and negotiating terms with external agencies.
Scholmeconnect
May 20198 mosDec 2019

Bengaluru, Karnataka, India

1. Be a key team member on strategic or enterprise-wide technology projects or issues, and provide technical leadership. 2. Social Media content strategy experience 4. Setting up collaboration with different institutions on annual budget model.
Playtonia eSports
Aug 201810 mosMay 2019

Bengaluru, Karnataka, India

1.Actively seeking out partnership/sponsorship opportunities from other companies in the e-sports space. 2. Organizing and administrating tournaments from top to bottom from tournament creation to marketing signups, and day of event task. 3. Content creation, creating/generating videos to be used in a formal manner for tournaments as well as promotions on social media. 4. Shout casting tournaments with a focus in FPS titles. 5. Directing and managing promotional and informational activities on multiple social media platform.
Jan 20185 yrs 2 mosFeb 2023

Maharashtra, India

1. Create a steady pipeline of video that is created exclusively for and tailored to all major social platforms, including Facebook, YouTube, Tiktok, Instagram, etc… 2. Manage creative development slate producing weekly updates for internal and external meetings 3. Take pitch meetings, develop new opportunities, evaluate submissions, and provide notes on stories, videos and scripts 4. Identify marquee and emerging talent that the team should be working with 5. Work closely with Sales team to build out a successful, high-growth branded video operation 6. Implement creative strategy as defined by the Creative Director of Video Generate new shows and format concepts while working collaboratively within the team ecosystem.

Ganesan’s AI Stack

claude
claude
deepseek
deepseek
ChatGPT
ChatGPT
ChatGPT Images
ChatGPT Images
Pika
Pika
Runway
Runway

Education

Indian Institute of Management Bangalore

Executive Educational Program, Digital Marketing for CMO's

Indian Institute of Management Bangalore

20162016
Indiana University of Pennsylvania

MBA, Human Resources Management and Services

Indiana University of Pennsylvania

20092009

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Headline

AGM Category Head Media Marketing and Sales @ Hindustan Times | Digital Marketing for CMO’s

About

Enterprise Sales and Strategic Partnerships leader with 10+ years of experience driving revenue growth across media, digital advertising, branded content, events, and integrated marketing solutions. Proven track record of managing Fortune 500 and enterprise accounts including Amazon, Flipkart, Intel, Dell, Toyota, PhonePe, Swiggy, Zepto, and JPMC. Experienced in leading client relationships, negotiating multi-crore deals, managing high-performing teams, and delivering innovative marketing solutions. Passionate about helping brands achieve business growth through strategic partnerships and data-driven marketing.

Location

Bengaluru

AI stack

claude

deepseek

ChatGPT

ChatGPT Images

Pika

Runway

Work experience

AGM Category Head Media Marketing and Sales at Hindustan Times, May 2025 - Present · 1 yr 7 mos

Senior Sales Marketing Manager at Hindustan Times, Sep 2022 - May 2025 · 2 yrs 9 mos, As a Sales manager I will build, grow ,manage and engage with the clients and content partners on HT Digital platforms. RESPONSIBILITIES : - Identify potential clients and partners. - Working closely with Internal team to identify opportunities. - Meet with client to understand their needs and integrate them with HT. - Closing on sponsorship for the various events on the platform. - Serving the deliverables committed to clients. - Continuous engagement with clients - Coordinate with Marketing and Solution teams to arrive at solutions

Co-Founder at CYOU, Dec 2019 - Feb 2023 · 3 yrs 3 mos, India, 1. Has worked in multiple development life cycle models for CYOU App 2. Execute meaningful social media presence to increase consumer engagement, organic search performance and awareness of CYOU portfolio 3.Develops an IT annual budget based on short term and long term strategic goals. Reviews and compares actual results to planned budgetary performance 4. Provide technology vision and leadership for the development and implementation of technology applications 5.Analyze search results, manage search budget and recommend continuous improvements ensure positive ROI 6. Insightful : Make timely well-considered decisions, create innovative solutions and continuously learn 7. Develop original concepts for influencer marketing campaigns for both social media and OTT platform, and execute them accordingly 8. Work together with other teams across the Global Communications department to develop 360 marketing campaigns featuring influencers 9. Create concepts for social-first shoots with influencer talent, attending the shoot as the first point of contact for the influencer 10. Negotiate influencer contracts for all influencer collaborations, including annual partnerships, working together with the legal team and negotiating terms with external agencies.

Corporate Relations Specialist at Scholmeconnect, May 2019 - Dec 2019 · 8 mos, Bengaluru, Karnataka, India, 1. Be a key team member on strategic or enterprise-wide technology projects or issues, and provide technical leadership. 2. Social Media content strategy experience 4. Setting up collaboration with different institutions on annual budget model.

Head Of Business Development at Playtonia eSports, Aug 2018 - May 2019 · 10 mos, Bengaluru, Karnataka, India, 1.Actively seeking out partnership/sponsorship opportunities from other companies in the e-sports space. 2. Organizing and administrating tournaments from top to bottom from tournament creation to marketing signups, and day of event task. 3. Content creation, creating/generating videos to be used in a formal manner for tournaments as well as promotions on social media. 4. Shout casting tournaments with a focus in FPS titles. 5. Directing and managing promotional and informational activities on multiple social media platform.

Creative Director at US Studioz, Jan 2018 - Feb 2023 · 5 yrs 2 mos, Maharashtra, India, 1. Create a steady pipeline of video that is created exclusively for and tailored to all major social platforms, including Facebook, YouTube, Tiktok, Instagram, etc… 2. Manage creative development slate producing weekly updates for internal and external meetings 3. Take pitch meetings, develop new opportunities, evaluate submissions, and provide notes on stories, videos and scripts 4. Identify marquee and emerging talent that the team should be working with 5. Work closely with Sales team to build out a successful, high-growth branded video operation 6. Implement creative strategy as defined by the Creative Director of Video Generate new shows and format concepts while working collaboratively within the team ecosystem.

Education

Executive Educational Program, Digital Marketing for CMO's, Indian Institute of Management Bangalore

MBA, Human Resources Management and Services, Indiana University of Pennsylvania