Headline

GTM and Brand | Product Marketing, Brand strategy, Revenue Growth | | IIM Raipur | Senior Manager | 0-1 GTM

About

I like building things that don't exist yet. Sometimes that's a GTM strategy. Sometimes it's a demand engine. Sometimes it's a sales process held together by spreadsheets and automation. I've worked across SaaS, consumer technology and B2B services, which means I've spent a good part of my career answering questions like: -Who are we selling to? -Why should they care? -How do we reach them? -And why isn't this campaign working? My work sits somewhere between GTM, growth, marketing and sales, which is exactly where I like it. I enjoy taking messy problems and turning them into something that actually works. That could mean refining positioning, building a demand generation engine, finding the right accounts, enabling a sales team, launching a product or connecting the hundred different things that need to happen before growth happens. Recently, I've also gone down the AI rabbit hole. I've been experimenting with AI agents, automation and agentic workflows, not just because AI is everywhere, but because I'm genuinely curious about how it can make GTM teams smarter, faster and slightly less dependent on manual spreadsheets. I don't believe growth comes from one brilliant campaign. It's usually a combination of good positioning, understanding your audience, strong distribution, a sales team that knows what to say and a lot of testing, breaking and rebuilding. That's the kind of work I enjoy. Build. Test. Learn. Fix what's broken. Repeat. Currently interested in building and scaling ambitious products and GTM engines.

Location

India

AI stack

claude

gemini

notion

perplexity

Make

Wispr Flow

Work experience

Sr. Manager at smartSense Consulting Solutions, Apr 2024 - Jul 2026 · 2 y 3 mo, GIFT City, Gandhinagar, B2B SaaS: Built supply engine from zero to 10,000+ colleges for early talent HRTech product. Led offline/online activations in 2000+ campuses. Owned 0-1 GTM and growth initiatives, sales enablement, and client success. B2B Services Sales: Ran ABM and LinkedIn paid funnel. Owned pre-sales and sales enablement with senior leadership. Created 100+ sales enablement assets and directly impacted revenue growth. Consumer IoT Brand: Owned budget, brand, and meta funnel end-to-end. Led monthly/quarterly GTM strategy for paid, organic social, and sales enablement.

Manager (Sales & Marketing) at smartSense Consulting Solutions, Apr 2022 - Mar 2024 · 2 yrs, GIFT City, Gandhinagar

Management Intern at Village Soccer, Apr 2021 - Jun 2021 · 3 mos

Management Intern at StartupLanes.com, Dec 2020 - Apr 2021 · 5 mos

Education

MBA, Marketing & Operations, Indian Institute of Management Raipur

Bachelor of Science, Delhi University

Public links

prerna-sharma-portfolio.vercel.app: https://prerna-sharma-portfolio.vercel.app/