Prerna Shandilya profile photo 1 on Tal

Prerna Shandilya

Head of Marketing | Performance Marketing & Growth Expert | Brand & Media Strategy | AI in Marketing | 6+ Yrs Driving Growth Across EMEA

Bengaluru

3+ years of work experience

Career Break
Jun 20265 mosPresent

Bengaluru, Karnataka, India

I used this period as a focused learning and reset phase, strengthening my skills across growth marketing, campaign analytics, CRM, experimentation and reporting. I also spent time building practical AI capabilities for marketing, particularly around research, insight synthesis, content and creative workflows, structured prompting, and emerging areas such as AI search and AEO. Alongside this, I’ve been improving my analytical skills through funnel analysis, attribution, dashboarding and basic SQL/Python use cases. The goal has been to return to my next role with a stronger mix of creative analytical marketing capabilities enhanced with AI.
ICL Immigration Consultancies
Jun 20251 yrMay 2026

Auckland, New Zealand

ICL gave me the chance to work on a customer journey where trust and timing matter just as much as acquisition. Immigration decisions are rarely impulsive, so the work was about understanding what people needed at different stages, where they were hesitating, and how marketing could make that journey clearer and more reassuring. I worked across paid acquisition, CRM, landing pages, messaging, customer research and experimentation, while leading a team across performance, content, CRM and design. I also started using AI to support content and creative development, which helped speed up execution while keeping the strategy rooted in real customer behaviour and campaign performance.
Credvest
Apr 20241 yr 2 mosMay 2025

Bengaluru, Karnataka, India

My time at Credvest gave me the chance to work across very different business models, and that was one of the most valuable parts of the experience. I worked on launching Vanamo from the ground up, shaping its brand, messaging and go-to-market approach, while also building lead-generation systems for a real estate advisory business and improving local visibility for Famp;B brands. It taught me how differently growth works across industries, and how important it is to balance creativity, customer understanding and performance when building a brand that actually moves the business forward.
Yearbook Canvas
Jun 202311 mosApr 2024

Led global Product Marketing for a SaaS-enabled yearbook and merchandise platform serving educational institutions across 12 international markets. Developed GTM strategies for new platform capabilities, product adoption campaigns, and customer expansion initiatives. Partnered with product, design, and customer-facing teams to communicate feature value, improve onboarding, and strengthen user adoption across customer segments. Collected customer feedback and market insights to influence messaging, feature communication, and future product enhancements. Managed the customer lifecycle from awareness through activation, engagement, and retention using data-driven marketing initiatives. Managed ₹3 Cr annual media investment, increasing revenue by 55%, reducing CAC by 20%, and improving MQL-to-SQL conversion by 15%. Integrated AI into campaign planning, customer segmentation, reporting, and creative optimization workflows.
ActionCOACH UK
Oct 20228 mosMay 2023

Greater London, England, United Kingdom

At ActionCOACH UK, I worked at the intersection of performance marketing, lead generation and customer nurturing for business-coaching programs. I managed campaigns across paid search, paid social and webinar funnels, while working closely with sales and customer-facing teams to improve lead quality and conversion. A big part of the role was understanding where prospects were dropping off and then using targeting, retargeting, CRM automation and performance reporting to improve the journey from first interaction to consultation. I particularly enjoyed turning campaign data into practical changes that helped increase qualified leads, reduce CPL and improve webinar-to-consultation conversion.

Prerna’s AI Stack

claude
claude
langgraph
langgraph
midjourney
midjourney
openai
openai
Agno
Agno
Canva Magic Studio
Canva Magic Studio

Education

Dayananda Sagar University

Bachelor of Business Administration, Business Administration and Management, General

Dayananda Sagar University

20193 yrs2022

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Headline

Head of Marketing | Performance Marketing & Growth Expert | Brand & Media Strategy | AI in Marketing | 6+ Yrs Driving Growth Across EMEA

About

I focus on creating and executing innovative marketing strategies to enhance brand visibility and align with organizational goals. My core competencies include social media marketing, advertising, and strategic marketing management, which I use to drive impactful campaigns and expand our reach. I hold a Bachelor of Business Administration from Dayananda Sagar University, specializing in business administration and management. With a strong foundation in marketing and a proven ability to contribute to business growth, I aim to deliver results that align with both short-term objectives and long-term vision. Fluent in English, Hindi, and German, I bring a global perspective to every initiative.

Location

Bengaluru

AI stack

claude

langgraph

midjourney

openai

Agno

Canva Magic Studio

Work experience

Professional development at Career Break, Jun 2026 - Present · 5 mos, Bengaluru, Karnataka, India, I used this period as a focused learning and reset phase, strengthening my skills across growth marketing, campaign analytics, CRM, experimentation and reporting. I also spent time building practical AI capabilities for marketing, particularly around research, insight synthesis, content and creative workflows, structured prompting, and emerging areas such as AI search and AEO. Alongside this, I’ve been improving my analytical skills through funnel analysis, attribution, dashboarding and basic SQL/Python use cases. The goal has been to return to my next role with a stronger mix of creative analytical marketing capabilities enhanced with AI.

Head of Marketing at ICL Immigration Consultancies, Jun 2025 - May 2026 · 1 yr, Auckland, New Zealand, ICL gave me the chance to work on a customer journey where trust and timing matter just as much as acquisition. Immigration decisions are rarely impulsive, so the work was about understanding what people needed at different stages, where they were hesitating, and how marketing could make that journey clearer and more reassuring. I worked across paid acquisition, CRM, landing pages, messaging, customer research and experimentation, while leading a team across performance, content, CRM and design. I also started using AI to support content and creative development, which helped speed up execution while keeping the strategy rooted in real customer behaviour and campaign performance.

Head of Marketing & Growth at Credvest, Apr 2024 - May 2025 · 1 yr 2 mos, Bengaluru, Karnataka, India, My time at Credvest gave me the chance to work across very different business models, and that was one of the most valuable parts of the experience. I worked on launching Vanamo from the ground up, shaping its brand, messaging and go-to-market approach, while also building lead-generation systems for a real estate advisory business and improving local visibility for Famp;B brands. It taught me how differently growth works across industries, and how important it is to balance creativity, customer understanding and performance when building a brand that actually moves the business forward.

Head of Marketing at Yearbook Canvas, Jun 2023 - Apr 2024 · 11 mos, Led global Product Marketing for a SaaS-enabled yearbook and merchandise platform serving educational institutions across 12 international markets. Developed GTM strategies for new platform capabilities, product adoption campaigns, and customer expansion initiatives. Partnered with product, design, and customer-facing teams to communicate feature value, improve onboarding, and strengthen user adoption across customer segments. Collected customer feedback and market insights to influence messaging, feature communication, and future product enhancements. Managed the customer lifecycle from awareness through activation, engagement, and retention using data-driven marketing initiatives. Managed ₹3 Cr annual media investment, increasing revenue by 55%, reducing CAC by 20%, and improving MQL-to-SQL conversion by 15%. Integrated AI into campaign planning, customer segmentation, reporting, and creative optimization workflows.

Digital Marketing Manager at ActionCOACH UK, Oct 2022 - May 2023 · 8 mos, Greater London, England, United Kingdom, At ActionCOACH UK, I worked at the intersection of performance marketing, lead generation and customer nurturing for business-coaching programs. I managed campaigns across paid search, paid social and webinar funnels, while working closely with sales and customer-facing teams to improve lead quality and conversion. A big part of the role was understanding where prospects were dropping off and then using targeting, retargeting, CRM automation and performance reporting to improve the journey from first interaction to consultation. I particularly enjoyed turning campaign data into practical changes that helped increase qualified leads, reduce CPL and improve webinar-to-consultation conversion.

Education

Bachelor of Business Administration, Business Administration and Management, General, Dayananda Sagar University