Headline

Digital Marketing Specialist | Driving Brand Growth via SEO, Social & Performance Marketing | Ex-Hudini, Blackberrys Menswear

About

Digital Marketing Specialist with 10+ years of experience in driving brand growth, digital strategy, and consumer engagement across D2C, B2B, and hospitality sectors. I am passionate about leveraging data-led marketing strategies, optimizing media spend, and managing cross-functional teams to elevate brand presence. My expertise includes: Social Media & Content Strategy: Grew Hudini's LinkedIn followers by 100% (2.8K to 24K) and doubled engagement rates. Managed 5-6L monthly ad budgets at BlackBerry's, achieving 2.3x ROAS and 18% CPC reduction. SEO & Organic Growth: Increased monthly website visits from 300 to 4.9K for Hudini, achieving a Top 10 global hospitality tech ranking in the USA. Performed SEO audits and optimizations to strengthen organic visibility. Campaign Management: Launched successful campaigns like India Khaki Week, Jack Pack, and Rise from Home, generating 35% lift in engagement and 500K+ reach. Team Leadership & Collaboration: Led a 10-member escalation team, improving response quality by 90% and resolution time by 40%. Partnered with internal and agency teams to drive app downloads by 40% and guest engagement by 25%. Core Competencies: Digital Marketing, Social Media Management, SEO, Content Strategy, Performance Marketing, Google Analytics, Campaign Planning, Brand Management, E-commerce Marketing, Data Analysis Let's connect to discuss digital marketing strategies, industry trends, or potential collaborations!

Location

Bengaluru

AI stack

claude

gemini

lovable

meta

metaai

openai

Work experience

Unit Marketing Head MHSR at Manipal Hospitals (MHEL), Feb 2026 - Present · 9 mos, Bangalore Urban

Digital Marketing Manager at Hudini, Feb 2023 - Jul 2025 · 2 yrs 6 mos, Bengaluru, Karnataka, India, • Developed and executed social media strategies to increase brand visibility and engagement. • Managed branding and internal/external communications to ensure consistent brand messaging. • Created and managed content across social media platforms. • Collaborated with the PR team to maintain brand consistency globally. • Analyzed social media metrics and optimized campaigns based on data insights. • Managed and optimized paid social media campaigns for brand awareness. • Worked with the creative team to develop branding materials. • Monitored social media trends and industry best practices.

Social Media Escalation Lead at nurture.farm, Apr 2022 - Nov 2022 · 8 mos, Bengaluru, Karnataka, India, • Managed social media exposure and handled complaints and reviews. • Ensured high-resolution percentages across all social media channels. • Created and managed the social media content calendar. • Published weekly and monthly summaries with actionable insights. • Implemented process improvements based on team inputs. • Provided quality customer service and handled escalations. • Managed a team of agents and drove performance through performance discussions. • Led social media strategy implementation and reported on ROI.

Digital Marketer at Blackberrys Menswear, Dec 2018 - Aug 2021 · 2 yrs 9 mos, Gurgaon, India

Social Media Manager at SkillCircle™, Nov 2017 - Aug 2018 · 10 mos, New Delhi Area, India, Managed social media accounts and created social media for daily postings Increased social media following and clicks. Managed Social Media Campaigns

Education

Master of Business Administration (MBA), Guru Gobind Singh Indraprastha University

Digital Marketing, Digital Marketing, SkillCircle™