Prerna Divecha profile photo 1 on Tal

Prerna Divecha

SEO Professional | Technical SEO | Off-page SEO/Link Building | Keyword Research

Mumbai

5+ years of work experience

HiveMinds
Jan 20268 mosPresent

Mumbai

Madison World
Sep 20241 yr 5 mosJan 2026

Mumbai, Maharashtra, India

Own end-to-end SEO strategy across technical, on-page, and content initiatives for enterprise clients Conduct detailed technical SEO audits (crawlability, indexing, CWV) using Screaming Frog and Google Search Console Build keyword clusters and content roadmaps to strengthen topical authority and improve organic visibility Collaborate with UI/UX, content, and development teams to implement SEO-led recommendations Track and analyze SEO performance using GA4, GSC, SEMrush, and Ahrefs Mentor junior SEO team members and review deliverables to ensure quality and alignment with strategy Present monthly SEO performance insights and growth opportunities to stakeholders
1702 Digital
Apr 20246 mosSep 2024

Mumbai, Maharashtra, India

Led SEO strategy and execution for brands including SBI General Insurance and The Good Life Company (TGL) Developed Annual Operating Plans (AOPs) with clear SEO goals, KPIs, and growth roadmaps Planned and executed content initiatives including blog expansion, new page ideas, and content optimization Managed and mentored a team of SEO specialists to ensure timely and high-quality execution Collaborated with content and development teams to align SEO with broader marketing objectives Analyzed weekly and monthly SEO performance data to identify trends and optimization opportunities
Infidigit
Nov 20221 yr 6 mosApr 2024

Goregaon, Mumbai

Created and executed SEO strategies covering technical SEO, on-page optimization, and content planning Conducted website audits and worked with developers to resolve crawl, indexing, and performance issues Re-optimized blogs and landing pages based on keyword analysis and search intent Coordinated closely with content teams to improve blog workflows and SEO quality Prepared weekly and monthly SEO performance reports using GA4, GSC, and SEMrush Supported client presentations, SEO proposals, and strategic planning discussions
DigiChefs
Nov 20211 yr 1 moNov 2022

Andheri, Mumbai

Conducted competitor and market research to identify SEO growth opportunities Performed website audits and collaborated with developers to fix technical SEO issues Executed on-page SEO, off-page SEO, and blog topic research Coordinated with content writers to ensure SEO-aligned content creation Monitored keyword rankings and traffic trends through regular performance reporting

Prerna’s AI Stack

antigravity
antigravity
opencode
opencode
claudecode
claudecode

Education

Bachelor Of management studies

S.S & L.S. Patkar college of ars & science and V.P varde college of Commerece & Economics

20153 yrs2018

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Headline

SEO Professional | Technical SEO | Off-page SEO/Link Building | Keyword Research

About

I’m a Senior SEO Analyst with 6+ years of experience helping brands grow their organic presence across Indian and international markets. Over the years, I’ve worked on technical SEO, content-led growth, local SEO, and website migrations, partnering closely with content, product, and development teams to deliver measurable business outcomes. I’ve handled live client projects end to end from audits and strategy planning to execution and performance analysis. What I work on: 1. End-to-end SEO strategy (technical, on-page & content) 2. Website audits, crawl/indexing fixes & Core Web Vitals 3. Keyword research, clustering & content roadmaps 4. Website migration planning & post-migration growth 5. Local SEO & Google Business Profile optimization 6. Performance tracking using GA4, GSC, SEMrush & Ahrefs 7. Mentoring junior SEO professionals & stakeholder communication Key highlights: 1. Led SEO strategy during a multi-domain website migration, resulting in 10X growth in organic sessions and clicks 2. Contributed to an award-winning SEO-led growth campaign (Gold – Sparkies Award 2023) 3. Experience working across healthcare, BFSI, FMCG, local and service-based businesses I enjoy solving growth problems through structured SEO strategies and data-backed decision-making. I’m currently open to Senior SEO Analyst / SEO Manager opportunities where I can take ownership of SEO growth and contribute at a strategic level.

Location

Mumbai

AI stack

antigravity

opencode

claudecode

Work experience

Marketing Specialist - SEO at HiveMinds, Jan 2026 - Present · 8 mos, Mumbai

Senior SEO Analyst at Madison World, Sep 2024 - Jan 2026 · 1 yr 5 mos, Mumbai, Maharashtra, India, Own end-to-end SEO strategy across technical, on-page, and content initiatives for enterprise clients Conduct detailed technical SEO audits (crawlability, indexing, CWV) using Screaming Frog and Google Search Console Build keyword clusters and content roadmaps to strengthen topical authority and improve organic visibility Collaborate with UI/UX, content, and development teams to implement SEO-led recommendations Track and analyze SEO performance using GA4, GSC, SEMrush, and Ahrefs Mentor junior SEO team members and review deliverables to ensure quality and alignment with strategy Present monthly SEO performance insights and growth opportunities to stakeholders

Search Engine Optimization Manager at 1702 Digital, Apr 2024 - Sep 2024 · 6 mos, Mumbai, Maharashtra, India, Led SEO strategy and execution for brands including SBI General Insurance and The Good Life Company (TGL) Developed Annual Operating Plans (AOPs) with clear SEO goals, KPIs, and growth roadmaps Planned and executed content initiatives including blog expansion, new page ideas, and content optimization Managed and mentored a team of SEO specialists to ensure timely and high-quality execution Collaborated with content and development teams to align SEO with broader marketing objectives Analyzed weekly and monthly SEO performance data to identify trends and optimization opportunities

SEO Analyst at Infidigit, Nov 2022 - Apr 2024 · 1 yr 6 mos, Goregaon, Mumbai, Created and executed SEO strategies covering technical SEO, on-page optimization, and content planning Conducted website audits and worked with developers to resolve crawl, indexing, and performance issues Re-optimized blogs and landing pages based on keyword analysis and search intent Coordinated closely with content teams to improve blog workflows and SEO quality Prepared weekly and monthly SEO performance reports using GA4, GSC, and SEMrush Supported client presentations, SEO proposals, and strategic planning discussions

Search Engine Optimization Analyst at DigiChefs, Nov 2021 - Nov 2022 · 1 yr 1 mo, Andheri, Mumbai, Conducted competitor and market research to identify SEO growth opportunities Performed website audits and collaborated with developers to fix technical SEO issues Executed on-page SEO, off-page SEO, and blog topic research Coordinated with content writers to ensure SEO-aligned content creation Monitored keyword rankings and traffic trends through regular performance reporting

Education

Bachelor Of management studies, S.S & L.S. Patkar college of ars & science and V.P varde college of Commerece & Economics