Headline

Growth & Lifecycle Marketing Leader | CRM, Retention & MarTech | Swiggy Instamart, Vedix & SkinKraft

About

Growth & Lifecycle Marketing expert - 8+ years building CRM, retention and experimentation engines across quick-commerce, consumer internet and D2C in India, the UAE and the US. At Swiggy Instamart, I built the lifecycle experimentation operating model that standardises how we test, measure and scale campaigns - turning gut-feel calls into evidence-backed ones. Before that, I owned CRM/growth strategy for Vedix & SkinKraft and Bijak & JUST Fresh across Push, WhatsApp, Email, RCS and SMS. My edge: redesigning channel mix on cohort-level ROI to cut cost per engaged user, running controlled incrementality tests to separate channels that drive real orders from ones that just look busy, and turning event calendars into double-digit revenue upside. I manage a CRM team and partner closely with product, design and analytics across markets. Always happy to connect on CRM innovation, lifecycle strategy, and growth experimentation.

Location

Bengaluru

AI stack

claude

openai

ChatGPT

Portkey

Work experience

Growth Manager at Instamart, Dec 2025 - Present · 10 mos, Bengaluru, Karnataka, India

CRM Manager at Vedix, Feb 2023 - Dec 2025 · 2 yrs 11 mos, Hyderabad, Telangana, India, -Leading CRM strategy across Email, SMS, WhatsApp, driving engagement & repeat purchases - Leveraging Clevertap for advanced automation, personalization & segmentation - Designed customer journey strategies that improved retention & LTV

Assistant Marketing Manager - CRM at Bijak, Apr 2021 - Feb 2023 · 1 yr 11 mos, Gurugram, Haryana, India

Project Management Intern at Shopmatic, May 2020 - Sep 2020 · 5 mos, Singapore, - Performed market research to understand the challenges faced by Shopmatic merchants in marketing their websites. - Strategised, designed, and launched a product & service line - “Keywords and Social Media Starter Guides” that helped merchants in bringing traffic to their website

Ad Operations Campaign Manager at MediaMint, Jul 2017 - Apr 2019 · 1 yr 10 mos, Hyderabad, Telangana, India, - Administered the performance of 900+ display advertising campaigns worth 10 million USD per year - Secured 30 new accounts for the CPG vertical by ensuring all campaigns performed as per client direction and met KPI goals (click-through rate and conversions) through consistent monitoring

Education

Masters of Global Business, Marketing, SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney

Bachelor of Technology (B.Tech.), Electronics and Computer Engineering, J.B. Institute of Engineering and Technology