Headline

Designer | Animator | Maker | Building Remote-First Design Teams

About

I am a designer, working across disciplines, with a keen interest in technology and a deep understanding of how it relates to design in accomplishing business objectives. I lead and manage design teams in executing large scale projects, designing and building complex digital products, design systems and setting up DesignOps & product design pipelines at organizations like ICICI Bank, Aditya Birla Capital, Premji Invest, Zee5, etc. When I'm not consulting or working with clients & partners, I'm either learning a new skill, adding a new tool to my workflow or obsessively organizing my ever increasing library of files and design assets.

Location

Mumbai

AI stack

claude code

codex

hermes agent

midjourney

ChatGPT Images

Zed

Work experience

Chief Design Officer at Canvs.in, Sep 2016 - Present · 10 yrs, Mumbai, India, Canvs (https://canvs.in/) is a digital-first, user experience design firm that helps our clients solve problems and seize opportunities. From design systems to full-blown digital transformation – we design digital products & experiences that transform our client’s businesses. As the head of the design function at Canvs, I'm responsible for: • Building a remote-first digital design firm. • Building processes and productizing design pipelines geared towards a remote-first team. • Shaping the design thinking culture internally. • Evangelizing design by focussing on advocacy, education, collaboration & inspiration. • Providing strategic and design direction to distributed teams internally and cross-functional teams on the client-side. • Helping clients such as ICICI Bank, Aditya Birla Capital, Premji Invest, Axis Capital, Zee5 & numerous startups working across technology, consulting, fin-tech, ed-tech, healthcare & social innovation achieve their product goals and solve business problems.

Product Design Consultant at Piggy, Dec 2016 - Aug 2017 · 9 mos, Mumbai Metropolitan Region, Piggy is a next-generation investment platform, backed by Y Combinator (YC S17), that lets people invest in Direct Mutual Funds with no hidden commissions. Offering a wide variety of funds catering to different risk profiles, Piggy facilitates financial growth by means of a simple, well designed app that offers financial grade encryption and security.

Panelist at The Coalition, Mar 2016 - Mar 2016 · 1 mo, Greater Delhi Area, The Coalition brings together the entire creative community to collaborate, innovate and fuel the next wave of creative ventures. From students to start-ups and the iconoclasts of the arts world, TC engages the cultural community through a unique mix of panel discussions, workshops, pitch sessions, networking bids, and after parties in each successive edition. https://www.facebook.com/coalitionindia/

Content Head at Makers Asylum, Jan 2016 - Apr 2016 · 4 mos, Mumbai, • Responsible for crafting the voice and visual identity of the brand while building effective strategies targeted at maximising community engagement. • Involved in decisions pertaining to the user interface of the brand's website, blog and discussion forum. • Responsible for crafting content plans for the website, direct marketing (newsletters) and social media. • Responsible for the visual communication and content across the website and social media. • Handle content for offline purposes, from PR related queries to devising proposals for potential partners, investors, etc.

Content Manager at Makers Asylum, May 2015 - Jan 2016 · 9 mos, New Delhi, • Responsible for strategy and content creation. • Research and content development. • Acquiring content partners. • Collaborating with multiple partners on creative events. • Creating collateral for events, talks & workshops conducted at Maker's Asylum.

Visual & Motion Designer at Freelance, 2011 - 2016 · 5 yrs, New Delhi, India, • Extensive motion design experience. Designed and animated promos, bumpers, lower thirds, idents and other broadcast graphics. • Designed marketing collateral and promotional material for numerous events. • Designed packaging for consumer electronics.

Education

Cambridge International AS & A Levels, Business Studies, Good Shepherd International School, Ooty