Preethi Vasudevan
Market Research Analyst @ CEJN India | Business Intelligence | Business Analytics| HackerRank : Gold Badge
Greater Bengaluru Area
1+ year of work experience
Sep 20251 yr 1 moPresent
Bengaluru, Karnataka, India
Apr 20256 mosSep 2025
Bengaluru, Karnataka, India
1. Conducted in-depth market research and trend analysis to support strategic planning and guide 2–3 core business decisions.
2. Optimized ongoing marketing campaigns using data-driven insights and performance tracking, contributing to improved reach and engagement.
3. Managed the CRM system with ~1,000+ customer and lead records, supporting customer lifecycle management and retention efforts.
4. Developed customer personas and basic segmentation (3–4 segments) with a focus on high-value customer acquisition.
5. Identified and monitored 5–6 key KPIs to evaluate marketing performance and inform continuous improvements.
Feb 20233 mosApr 2023
Bengaluru, Karnataka, India
• Analyze large ticketing problems, queries , data storage.
• Developed predictive models using machine learning algorithms to solve real-world problems by data analysis and pre-processing data.
• Visualized data and presented key findings through interactive dashboards and reports using tools like Power BI and Excel. Led research initiatives and ensured efficient teamwork and result delivery
Preethi’s AI Stack
Education
Bachelor of Technology - BTech, Electronics and Communications Engineering
PES University
20194 yrs2023
kendriya vidyalaya
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