---
title: "Preethi Shreeya L R - Growth, Design & Content Strategist - Contract in India | Tal"
description: "Meet Preethi Shreeya L R, Product Design, Growth & Strategy based in India. AI stack includes aistudio, claude code, and elevenlabs. Explore public work links including livingquestions.design."
image: "https://tal.club/meet/preethi-shreeya/share-image"
---

# Preethi Shreeya L R on Tal

## Headline

Product Design, Growth & Strategy

## About

I started in electronics engineering, spent a while in robotics and academia, moved into growth marketing and have spent 8\+ years designing B2B products\. Lately, I've been running social growth, content strategy and design for a creator's brand\. My career is a non\-linear expedition and I'm excited about it\. I care about the whole arc of a product\. That means designing it well, getting it in front of the people it's for, then learning from what happens and making it better\. I'm happiest where disciplines meet and I bring a humanistic lens to complex systems\. I like thinking long\-term, trying ideas that haven't been tried and doing the careful work to make them real\. If you're working on something that needs both the strange, dreamy idea and the follow\-through, and you want it to do some good in the world, let's talk\.

## Location

India

## AI stack

aistudio

claude code

elevenlabs

notebooklm

ChatGPT

Gamma

## Work experience

Growth, Design & Content Strategist \- Contract at Shivani Pau, May 2026 \- Present · 5 mos, Remote, Everything, everywhere, all at once\.

UI/UX Designer at Salesforce, Feb 2024 \- Nov 2025 · 1 yr 10 mos, Bengaluru, Karnataka, India, Led UX efforts \(excluding initial channel setup flows\) for WhatsApp Business and Mobile Push messaging within Marketing Cloud, serving enterprise clients across 50\+ countries\. WhatsApp Messaging Channel • Designed content creation workflows for campaigns, contributing to channel growth from 150M to 570M messages sent globally • Served major clients including Paisa Bazaar, Swiggy, Lifestyle, PolicyBazaar \(India\); LVMH, LATAM Airlines, Adidas, Hyundai, IKEA \(International\) • Collaborated with engineering teams to define interaction patterns that scales across messaging channels Mobile App Push Messaging • Designed and partnered with engineering to develop new design components that became standard patterns for future mobile channels with rich messaging • Clients include Formula 1, Japan Airlines, Toyota and others

Senior UX Designer at Zeta Suite, Aug 2018 \- Jan 2024 · 5 yrs 6 mos, Bengaluru, Karnataka, India, Led UX efforts for several Tachyon back\-office tools serving multiple banking personas \(admins, finance executives, marketers\) including Cipher, EOD Center, Finance Center, Marketing Center, Merchant Center and Integration Center\. • Prototyped Finance Center and EOD Center solutions that helped secure HDFC Bank as a major client • Evolved from mobile\-first expense management design to complex enterprise web applications for banking operations • Conducted design systems research on interaction patterns and established reusable components • Built team culture through design playbooks, social content, team initiatives • Helped hire and mentor designers and UX writers • Advanced from Associate Designer to Senior Designer through 3 promotions

Growth Marketer at Chargebee, Apr 2015 \- Apr 2017 · 2 yrs 1 mo, Tamil Nadu, India, Conducted growth experiments on Chargebee's website and blog to optimise signup conversion rates, enhance user engagement and drive business growth, resulting in a 75% increase in trial signups\. • Researched user needs and stakeholder requirements to ideate and help ship high\-impact landing pages • Enabled design team with content strategy and information architecture for payment gateway evaluator tool and product education pages • Collaborated with cross\-functional teams including designers, developers and content strategists This role sparked my transition from growth marketing to product design \- working alongside the design team made me realise the impact of designing with pixels, not just words\.

Project Associate \- Dept of Engineering Design at Indian Institute of Technology, Madras, Aug 2014 \- Dec 2014 · 5 mos, Tamil Nadu, India, My robotics interest lingered\. Explored mathematical foundations through coursework and 2 hardware projects before moving to startups\.

## Education

Master's degree, Instrumentation and Control Engineering, Shanmugha Arts, Science, Technology and Research Academy

## Public links

- livingquestions\.design: https://livingquestions\.design/

[View the original profile](https://tal.club/meet/preethi-shreeya)

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