Headline

Product Design, Growth & Strategy

About

I started in electronics engineering, spent a while in robotics and academia, moved into growth marketing and have spent 8+ years designing B2B products. Lately, I've been running social growth, content strategy and design for a creator's brand. My career is a non-linear expedition and I'm excited about it. I care about the whole arc of a product. That means designing it well, getting it in front of the people it's for, then learning from what happens and making it better. I'm happiest where disciplines meet and I bring a humanistic lens to complex systems. I like thinking long-term, trying ideas that haven't been tried and doing the careful work to make them real. If you're working on something that needs both the strange, dreamy idea and the follow-through, and you want it to do some good in the world, let's talk.

Location

India

AI stack

aistudio

claude code

elevenlabs

notebooklm

ChatGPT

Gamma

Work experience

Growth, Design & Content Strategist - Contract at Shivani Pau, May 2026 - Present · 5 mos, Remote, Everything, everywhere, all at once.

UI/UX Designer at Salesforce, Feb 2024 - Nov 2025 · 1 yr 10 mos, Bengaluru, Karnataka, India, Led UX efforts (excluding initial channel setup flows) for WhatsApp Business and Mobile Push messaging within Marketing Cloud, serving enterprise clients across 50+ countries. WhatsApp Messaging Channel • Designed content creation workflows for campaigns, contributing to channel growth from 150M to 570M messages sent globally • Served major clients including Paisa Bazaar, Swiggy, Lifestyle, PolicyBazaar (India); LVMH, LATAM Airlines, Adidas, Hyundai, IKEA (International) • Collaborated with engineering teams to define interaction patterns that scales across messaging channels Mobile App Push Messaging • Designed and partnered with engineering to develop new design components that became standard patterns for future mobile channels with rich messaging • Clients include Formula 1, Japan Airlines, Toyota and others

Senior UX Designer at Zeta Suite, Aug 2018 - Jan 2024 · 5 yrs 6 mos, Bengaluru, Karnataka, India, Led UX efforts for several Tachyon back-office tools serving multiple banking personas (admins, finance executives, marketers) including Cipher, EOD Center, Finance Center, Marketing Center, Merchant Center and Integration Center. • Prototyped Finance Center and EOD Center solutions that helped secure HDFC Bank as a major client • Evolved from mobile-first expense management design to complex enterprise web applications for banking operations • Conducted design systems research on interaction patterns and established reusable components • Built team culture through design playbooks, social content, team initiatives • Helped hire and mentor designers and UX writers • Advanced from Associate Designer to Senior Designer through 3 promotions

Growth Marketer at Chargebee, Apr 2015 - Apr 2017 · 2 yrs 1 mo, Tamil Nadu, India, Conducted growth experiments on Chargebee's website and blog to optimise signup conversion rates, enhance user engagement and drive business growth, resulting in a 75% increase in trial signups. • Researched user needs and stakeholder requirements to ideate and help ship high-impact landing pages • Enabled design team with content strategy and information architecture for payment gateway evaluator tool and product education pages • Collaborated with cross-functional teams including designers, developers and content strategists This role sparked my transition from growth marketing to product design - working alongside the design team made me realise the impact of designing with pixels, not just words.

Project Associate - Dept of Engineering Design at Indian Institute of Technology, Madras, Aug 2014 - Dec 2014 · 5 mos, Tamil Nadu, India, My robotics interest lingered. Explored mathematical foundations through coursework and 2 hardware projects before moving to startups.

Education

Master's degree, Instrumentation and Control Engineering, Shanmugha Arts, Science, Technology and Research Academy

Public links

livingquestions.design: https://livingquestions.design/