Headline

13 years of brand building. I help brands enunciate on weekdays, and create obsessively on weekends. NIT Trichy | Strategy | Creative | Art | Product *brandempath

About

For most of my career, my focus has been brand identity design and strategy. With 13 years in communication and design strategy while building and taking to market over a hundred brands from scratch, I have an engineering background from my bachelors in C&I Engineering from NIT Trichy. My expertise spans across brand positioning and marketing communication- both verbal and visual, strategy- both brand and market, and taste- both editorial and personal. I enjoy my work, and find joy in doing it well. I’m an empath and that’s only ever helped me in my work. I’m always looking for high ownership roles that fit my experience and challenge me enough. There’s a storyteller buried in all of us; mine isn’t buried very deep.. I am analytical, and I am also deeply drawn to Faiz. I don't find the balancing act challenging, and I hope you don't find it too hard to accept. I have strong advertising experience, and I am comfortable on the production side as much as I am on the creative or management end of the operation.

Location

Greater Bengaluru Area

AI stack

anthropic apis

elevenlabs

lovable

obsidian

Canva Magic Studio

Supabase

Work experience

Head of Marketing at Atmos Constructions Private Limited, Jan 2025 - Present · 1 yr 10 mos, Bengaluru, Promoted from Head of Brand to Head of Marketing within 30 days based on strategic impact and execution velocity. Launched 2 luxury real estate brands (Eastfields, Vilasa) from concept to market, handling brand architecture, identity systems, and multi-channel activation. Built Atmos Connect, a B2B partner engagement platform serving 150+ channel partners; currently developing a dedicated app to scale pipeline by 3x. Lead content strategy, funnel optimisation (awareness → conversion) and creative direction for high-value projects ($500K+ average ticket). Established marketing analytics framework to track performance across 12+ active campaigns.

Founder at Oldmedia Inc., Nov 2014 - Present · 11 y 11 mo, Bangalore Urban, Building brand experiences with immense care and attention to the very last detail! • Founded Oldmedia Inc. to create immersive brand experiences with meticulous attention to detail. • Successfully built 63+ brands across luxury hospitality, F&B, real estate, and tech startups. • Developed a research-first methodology integrating consumer studies and competitive analysis for unique brand positioning. • Led cross-functional teams to deliver projects on time and within budget for over 90% of engagements.

Illustrator at Oldmedia Inc., Aug 2014 - Present · 12 yrs 3 mos, Bangalore Urban, I worked as Oldmedia Girl for the better part of a decade doing EVERYTHING I LOVE! I am a hoarder, not of material things, no. I can't let go of anything I enjoy or anything I am intrigued by. Which is why I freelanced under the name Petrichor, by Oldmedia as an illustrator, and as a writer & photographer as The Oldmedia Girl. I have had ups and downs and the road has not always been straight, but this was the most exhilarating part of my career. I gained invaluable experience, across industries, insight, industry knowledge- the kind that takes years to gather. A non conventional CV is a small price to pay for an experience so rewarding, IMHO.

Bereavement at Atmos Constructions Private Limited, Sep 2025 - Jan 2026 · 5 mos, Bengaluru, Karnataka, India

Head of Brand at Bask Creative, Jan 2025 - Mar 2025 · 3 mos, India

Head of Product at Bask Creative, Mar 2024 - Sep 2024 · 7 mos, India

Senior Account Planner at Bask Creative, Jan 2024 - Oct 2024 · 10 mos, Bangalore Urban, Karnataka, India

Brand Consultant at Atmos Constructions Private Limited, Dec 2023 - Jun 2024 · 7 mos, Bengaluru, Karnataka, India

Personal goal pursuit at Oldmedia Inc., Nov 2015 - Feb 2016 · 4 mos, Chennai, Tamil Nadu, India

Education

Bachelor’s, Instrumentation & Control Engineering, National Institute of Technology, Tiruchirappalli

AISSCE, Computer Science, FIITJEE

Public links

theoldmediagirl.in: https://theoldmediagirl.in/