Headline

Product Marketing & Growth Lead | B2B SaaS | GTM & Product Launches, Positioning, ABM, CRO & Experimentation | Builds AI tools with Claude Code

About

Product marketer for B2B SaaS. I position technical products for skeptical buyers, and my growth background means I judge messaging by pipeline, not opinion. At Testsigma, I ran product marketing solo for a new product, Test Management, from launch to sales enablement and customer marketing: → Owned positioning, messaging, sales enablement, and the multi-product pricing page rebuild → Launched the two-way Jira integration end to end (explainer video, Marketplace listing, landing page, customer co-presented webinar): $270K pipeline across 20 opportunities → Published pitch decks, battle cards, one-pagers, talk tracks, comparison pages, integration pages → Took the product page to #1 in India for "test management software," traced to the product's first enterprise deal → Built AI systems for voice-of-customer messaging and competitor battle cards, now used by sales and marketing What growth adds to how I do PMM: → Co-drove an ABM motion that generated $1.18M in pipeline on ~$27K spend in 7 weeks → Grew website conversion 3x and MQL conversion ~4x in a year through a continuous A/B testing program Earlier, I built battlecards and competitor comparison pages at Freshworks. I started my career as an engineer at TCS, which helps when the buyer is technical. Open to PMM roles in B2B SaaS, especially tools for technical buyers. Product Marketing · Positioning & Messaging · Go-to-Market · Product Launches · Sales Enablement · Competitive Intelligence · Voice of Customer · ABM · Experimentation

Location

Bengaluru

AI stack

claude code

claude

elevenlabs

notebooklm

perplexity

Wispr Flow

Work experience

Growth Marketing Lead (PMM for Test Management) at Testsigma, Apr 2026 - Present · 6 mos, Greater Bengaluru Area, Product marketing: → Built two AI tools/systems for voice of customer messaging and battle card generation. → Worked on positioning and messaging for Testsigma's homepage and reversed negative SEO impact due to a repositioning exercise. → Successfully hosted and executed a product webinar hosting the org's CxOs and product managers. Growth: → Co-drove a signal-led ABM motion generating $1.18M in pipeline ($748K directly ABM-influenced) on ~$27K spend in 7 weeks - 3 closed-won deals, all 80%+ ABM-influenced before close. AI building: → Shipped 5 internal AI tools now used across sales and marketing: a CTO-approved ROI calculator for AEs, a Chrome extension turning a 45-min AEO teardown into 30 sec, a landing-page health monitor, a CRO-audit agent now adopted as a team-wide Claude skill. → Organized Testsigma’s first company-wide GTM AI hackathon (~100 participants, 35 teams); placed top 5 with an ad-intelligence tool built live during the event.

Marketing Analyst (PMM for Test Management product) at Testsigma, Jan 2023 - Mar 2026 · 3 yrs 3 mos, Bengaluru, Karnataka, India, Testsigma is a software testing platform, which means my job was translating AI-reshaped engineering workflows into a story a skeptical technical audience would actually believe. Recognized as Marketing MVP of the Quarter (Q2 & Q3 2023, Q4 2024) thrice. Product marketing: → Ran product marketing solo for Test Management by Testsigma, from launch through a dedicated PMM hire, while owning growth and ABM for the core platform. → Owned the two-way Jira integration launch end to end: explainer video, Marketplace listing, landing page, and a webinar featuring Testsigma's first customer co-presenter. $270K in pipeline across 20 opportunities. → Took the product page's organic ranking to #1 in India and #4 in the US for "test management software" through SEO-content experiment. → Worked closely with product team and leadership and rebuilt Testsigma's pricing page to a multi-product model ahead of the TMS launch. Growth: → Built Testsigma’s first outbound motion via account-based de-anonymization (Factors + RB2B) - $1M in pipeline from the initial pilot (Q3 2024). Scaled from 1 BDR/1 LDR to the full team as a reliable source of sales-accepted opportunities Q-o-Q . → Built region-by-region win/loss analysis (Gong + Attive) into the ad messaging strategy → Grew overall website conversion 3x and MQL conversion nearly 4x in 2025 through a continuous A/B testing program. → Rewrote ad-landing-pages hero copy using AI-mined customer-call insights (Gong + Attive), lifting MQL conversion ~2x - diagnosis done in minutes, not hours. → Replaced a paid exit-intent tool with a self-built version - cut ~$1,440/year in costs and turned otherwise-lost visitors into $1M+ in qualified pipeline. → Launched BDR-staffed live chat on website BOFU pages, generating $170K in pipeline.

Segment Marketing Specialist at Freshworks, Jun 2021 - Dec 2022 · 1 yr 7 mos, Chennai, Tamil Nadu, India, 1. SEO Growth - Content Strategy & Creation: - Proficient in SEO content creation to create content pillars and funnels, rank pages on Google SERP - Drove 16K+ visits for a high traffic non-brand page that ranks #1 on SERP - Published 40+ SEO pages that rank on first 2 pages on Google; ALPS score: 8+ - Skilled in SEO strategy, building content authority, meta-updates, interlinking pages and more. 2. Organic Lead Generation & Conversion Optimization: - Increased monthly leads & CVR through heatmaps, scrollmaps, session recordings, target user intent & feedback, & A/B testing, website paths to optimize content & CTAs - Organic growth: Increased lead conversion by 23% in 4 months - Brand search: Increased lead conversion by 31% in 5 months; optimized brand keyword pages - High purchase intent SEO pages: Increased leads by 11% in 5 months - Low purchase intent SEO pages: Led project to increase warm leads by creating relevant gated assets - Analytics & reporting: Reported & acted on monthly & weekly CVR insights from multiple tools 3. Paid Lead Generation: - Increased search ad quality scores from ‘Poor’ to ‘Excellent’ in 1 month; created and optimized ad copies and landing pages for 331 ad groups - Increased CTR for responsive ads; strategized category-based ad plan and communication - Improved paid CVR from search by 38%; created & optimized customized ad landing pages 4. Social Media Marketing: - Drove LinkedIn page growth in 1 quarter; achieved 170% more followers, 177% more impressions, 166% more post clicks, 16% more engagement rate than previous quarter - Owned the social media stream, created content & managed social agency & 3 designers for posts 5. Product Marketing: - Analyzed Freshteam’s strengths & USPs Vs competition; built organic & paid comparison pages - Enabled sales team with competitor insights; built feature-wise comparison sheets and battlecards - Revamped product feature pages with customer insights to increase product signups by 60%

Assistant Manager - Strategic Marketing at Neeyamo, Apr 2019 - Jun 2021 · 2 yrs 3 mos, Chennai, Tamil Nadu, India, Recognized as Employee of the Year for 2019 with Bright Beginner Award. Played a pivotal role in marketing Neeyamo’s payroll and HR solutions across SEO growth, brand marketing & other content 1. SEO Growth - Content Strategy & Creation: - Published content that rank in #1 and #2 pages on Google. Recorded 9x growth in SEO - Created quarterly content calendars, refreshed keywords and content for website regularly - Published expert & thought-leadership blogs & product-based pages, at least one per week - Monitored & acted on weekly, monthly performance of published content via Google Analytics 2. Brand & Marketing Communications: - Managed editorial communications for Neeyamo; reviewed & edited marketing content for peers - Sole publisher of press releases for the company; promoted PRs on distribution channels - Authored Neeyamo's first Annual Report ‘19-20; Liaised with top management, finance, presales and global expansion teams 3. Other Content Projects: - Content creation for FB, Insta, LI & Twitter; received CEO appreciation for a published LI article - Published gated content: ebooks, whitepapers, ebrochures, case studies; 90+ leads in Q1 ‘21. - Managed end-to-end content for Rise Above ‘20 virtual event campaigns; Enabled team bring 2000+ registrations.

Sales and Marketing Intern at Britannia Industries Limited, May 2018 - Jul 2018 · 3 mos, Greater Chennai Area, Acquired extensive knowledge about modern trade and the FMCG distribution network. Undergone hands-on training in brand promotion and awareness campaigns and analysis of consumer behavior. Involved in relevant market research.

MBA Student at Thiagarajar School of Management, Madurai, Aug 2017 - Apr 2019 · 1 yr 9 mos, Greater Madurai Area, Specialized in Marketing and Operations, Held the position of Content Writer at the college's official Digital Marketing club - Impressions. Designed and organized events at the college's annual technocultural symposium - YUKTI.

Education

Master of Business Administration - MBA, Marketing, Thiagarajar School of Management

Bachelor of Technology - BTech, Mechanical Engineering, sastra university

Public links

github: https://github.com/praveen-builds-stuff

praveen-builds-stuff.github.io: https://praveen-builds-stuff.github.io/praveen-visal-portfolio/