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Praveen Prakash

Principal Product Designer | AI Product Design Leader | UX Strategy | AI-Driven SaaS & Enterprise Products | Design Systems | Open to Leadership & Consulting Roles | Founder, TRENDSS DIGITAL & ADSPOOL.IN

Greater Bengaluru Area

9+ years of work experience

TRENDSS DIGITAL
Jan 202610 mosPresent

Bengaluru, Karnataka, India

Founded TRENDSS DIGITAL to help startups and businesses transform ideas into scalable digital products and memorable brand experiences. I partner with founders and product teams to define product strategy, build AI-powered solutions, create intuitive user experiences, and deliver impactful brand identities. Currently focused on building AI-first SaaS product concepts, exploring AdTech and MarTech solutions, and leveraging modern AI tools to accelerate product design, content creation, and business workflows. Key Areas of Focus: - AI Product Strategy & SaaS Innovation - Product Strategy & Product Discovery - End-to-End Product Design (0→1 and Product Growth) - Enterprise UX & Design Systems - UX Research & Design Thinking - AI-assisted Design & Workflow Automation - Brand Strategy, Identity & Creative Direction - AdTech & MarTech Product Concepts - Rapid Prototyping & MVP Development - UX Consulting & Design Leadership - Startup Advisory & Product Mentoring AI & Design Toolkit: Figma, FigJam, ChatGPT, Claude, Lovable, Cursor, Vercel, Whisk, AI-assisted prototyping tools, and modern product design workflows. Open to Opportunities: Alongside building TRENDSS DIGITAL, I am actively open to Senior Product Design leadership opportunities including Principal Product Designer, Lead Product Designer, Design Manager, Head of Design, and Director of Product Design, where I can lead product strategy, AI-driven innovation, and high-impact customer experiences.
Avalara
Apr 202510 mosJan 2026

Bengaluru, Karnataka, India

• Led product design strategy for Avalara’s tax compliance platform, overseeing end-to-end UX across complex, regulation-driven enterprise products. • Managed and mentored the product design team, owning design operations, capacity planning, prioritization, and weekly reviews to ensure high-quality, on-time delivery. • Defined and executed product-level UX vision, creating experience roadmaps and cohesive user journeys across multiple products within the Avalara ecosystem. • Drove cross-product design sprints across onboarding, compliance workflows, reporting, and AI- enabled experiences to accelerate validation and delivery. • Partnered with senior leadership, Product Management, Engineering, Research, Compliance, Legal, Finance, Content, and Architecture teams to deliver scalable, user-centered solutions. • Led user research and usability testing initiatives, translating insights into measurable improvements in usability, adoption, and workflow efficiency. • Championed AI-driven initiatives, including customer-facing chatbots and AI-assisted onboarding, to simplify complex tax processes and reduce user friction. • Established design governance, collaboration frameworks, and review checklists to improve design consistency, decision-making, and cross-functional alignment. • Elevated design maturity by promoting outcome-driven design practices, design system adoption, and consistent experience standards across teams. • Hiring, mentoring, and developing designers, actively contributing to team growth and raising the design bar
Avalara
Nov 20213 yrs 6 mosApr 2025

Bangalore Urban, Karnataka, India

• Led UX for Avalara’s tax compliance platform, driving end-to-end design strategy across complex, regulation-heavy enterprise products. • Owned and scaled UX processes, managing design workflows, prioritization, and stakeholder reviews to ensure consistent and timely delivery. • Defined and executed product-level UX vision, translating business and compliance needs into clear user journeys and experience roadmaps across the Avalara ecosystem. • Facilitated multiple design sprints across onboarding, compliance workflows, reporting, and AI-driven experiences to validate concepts and accelerate delivery. • Partnered closely with Product, Engineering, Research, Compliance, Legal, Finance, and Architecture teams to deliver user-centered, compliant, and scalable solutions. • Led user research and usability testing initiatives to uncover insights, reduce cognitive load, and improve task success across tax and filing workflows. • Drove AI-led initiatives, including chatbot experiences and AI-assisted onboarding, to simplify complex tax processes and improve adoption. • Established collaboration frameworks, design guidelines, and review checklists to improve cross-team alignment and design quality. • Mentored designers and influenced design maturity by promoting best practices, design consistency, and outcome-driven UX thinking.
Ayla Networks
Dec 20192 yrsNov 2021

Greater Bengaluru Area

• Drove end-to-end UX design for Ayla’s IoT and enterprise platforms as a hands-on IC, ensuring scalable and user-centric solutions. • Led design for key modules including ICC (Command Center), Dealer Management, RBAC, and GDPR compliance with a focus on security, usability, and system scalability. • Designed enterprise applications for OEMs and Customer Success teams across mobile (iOS, Android) and web platforms, aligning business goals with user needs. • Owned the full product design lifecycle for the FastTrack mobile app—from discovery and user research to wireframing, prototyping, and final delivery, including white-label solutions. • Defined and optimized onboarding experiences to improve user activation, engagement, and retention using journey mapping and usability testing. • Collaborated cross-functionally with Product Managers and Engineering teams in agile environments, translating complex requirements into intuitive and feasible design solutions. • Applied design thinking, interaction design, and information architecture principles to solve complex UX challenges. • Conducted design reviews, presented UX strategies, and influenced stakeholders with data-driven insights and design rationale. • Identified opportunities to enhance digital experience quality across platforms through continuous iteration and user feedback.
Ayla Networks
Mar 20199 mosNov 2019

Bangalore Urban, Karnataka, India

I have joined Ayla Networks as a contract employee. My payroll company was Pinaakine Technologies Pvt Ltd. • I was closely working with Product and Engineering team to develop User experience for Ayla IoT Platform
Sep 20186 mosFeb 2019

Bengaluru Area, India

• Owned end-to-end product design for both B2B and B2C products, ensuring cohesive and scalable user experiences across platforms. • Led UX design for banking web applications and mobile products, including Spark Business, covering complete user journeys from discovery to delivery. • Designed and optimized Payment Service Provider (PSP) user flows, focusing on secure, seamless, and compliant transaction experiences. • Created intuitive wallet experiences, addressing key aspects like transactions, balance management, and user trust. • Contributed to blockchain-based product design, simplifying complex concepts into user-friendly web experiences. • Drove ideation and conceptualization of new product features and solutions aligned with business and user needs. • Mentored junior designers and collaborated closely with Android developers to ensure high-quality design implementation and consistency.
Mahindra Susten
Aug 20171 yr 1 moAug 2018

Bengaluru Area, India

• Led end-to-end UX design for web and mobile applications, delivering intuitive, scalable, and high-impact user experiences across complex domains. • Drove 0→1 product design initiatives, translating ambiguous problem spaces into structured solutions—from discovery and concept to launch. • Worked as a hands-on individual contributor across large-scale IoT and Solar domain projects, balancing execution with strategic thinking. • Designed and delivered key products including Solar mobile applications, E-bin (IoT), and E-bike (IoT) platforms, focusing on real-time data, usability, and system interactions. • Defined product vision, user journeys, and interaction models for data-intensive and hardware-integrated ecosystems. • Collaborated cross-functionally with Product, Engineering, and stakeholders to align on requirements, feasibility, and business outcomes in highly ambiguous environments. • Applied user research, journey mapping, and iterative prototyping to de-risk concepts and validate solutions early. • Led and mentored a team of UX designers, ensuring design quality, consistency, and adherence to best practices. • Established UX processes and contributed to improving team efficiency, design standards, and overall product experience.

Praveen’s AI Stack

claude code
claude code
elevenlabs
elevenlabs
gemini
gemini
lovable
lovable
v0
v0
ChatGPT
ChatGPT

Education

Manav Bharti University

Bachelor's Degree, Business/Commerce, General

Manav Bharti University

20102 yrs2012

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Headline

Principal Product Designer | AI Product Design Leader | UX Strategy | AI-Driven SaaS & Enterprise Products | Design Systems | Open to Leadership & Consulting Roles | Founder, TRENDSS DIGITAL & ADSPOOL.IN

About

I design products, brands, and digital experiences that balance user needs, business goals, and technical feasibility. Over the last 15+ years, I've worked across Enterprise SaaS, Tax Technology, AI-powered products, and complex digital platforms, transforming challenging workflows into intuitive, scalable experiences that deliver measurable business outcomes. Today, I'm building TRENDSS DIGITAL from the ground up. As Founder, I lead product strategy, UX, branding, creative direction, design systems, digital marketing, social media strategy, performance marketing, campaign planning and execution, content creation, and business development. Building a company from scratch has strengthened my ability to connect design, technology, branding, and marketing to create products and experiences that drive business growth. Beyond designing products, I'm passionate about mentoring designers. Throughout my corporate career, I've coached UX designers and helped them grow into confident professionals. Today, as the UX Course Mentor at TRENDSS DIGITAL, I conduct live UX training programs focused on Design Thinking, Human-Centered Design, AI-assisted UX workflows, portfolio building, and interview preparation, helping students, graduates, and career changers become industry-ready UX professionals. My expertise includes: • Product Design & UX Strategy • Design Leadership • Enterprise SaaS & Platform Design • Design Thinking & Innovation • Design Systems • User Research & Usability Testing • AI-Assisted Product Experiences • Product Strategy & Roadmapping • Brand Strategy & Identity Design • Creative Direction • Digital Marketing Strategy • Social Media Strategy & Content Planning • Performance Marketing & Paid Advertising • Campaign Planning & Execution • Founder-Led Product Development • UX Leadership & Team Mentoring • Stakeholder & Cross-Functional Leadership I enjoy solving complex problems, building products and brands that people connect with, mentoring designers, and collaborating with multidisciplinary teams to create meaningful business impact. While continuing to grow TRENDSS DIGITAL, I'm also actively exploring opportunities as Head of Product Design, Director of Product Design, Head of Design, Design Director, Creative Director, Brand Experience Director, VP of Design, or other senior design leadership roles where I can combine product thinking, UX strategy, creative leadership, branding, and business innovation.

Location

Greater Bengaluru Area

AI stack

claude code

elevenlabs

gemini

lovable

v0

ChatGPT

Work experience

Principal Product Designer | Founder | AI-Driven Product & UX Strategy at TRENDSS DIGITAL, Jan 2026 - Present · 10 mos, Bengaluru, Karnataka, India, Founded TRENDSS DIGITAL to help startups and businesses transform ideas into scalable digital products and memorable brand experiences. I partner with founders and product teams to define product strategy, build AI-powered solutions, create intuitive user experiences, and deliver impactful brand identities. Currently focused on building AI-first SaaS product concepts, exploring AdTech and MarTech solutions, and leveraging modern AI tools to accelerate product design, content creation, and business workflows. Key Areas of Focus: - AI Product Strategy & SaaS Innovation - Product Strategy & Product Discovery - End-to-End Product Design (0→1 and Product Growth) - Enterprise UX & Design Systems - UX Research & Design Thinking - AI-assisted Design & Workflow Automation - Brand Strategy, Identity & Creative Direction - AdTech & MarTech Product Concepts - Rapid Prototyping & MVP Development - UX Consulting & Design Leadership - Startup Advisory & Product Mentoring AI & Design Toolkit: Figma, FigJam, ChatGPT, Claude, Lovable, Cursor, Vercel, Whisk, AI-assisted prototyping tools, and modern product design workflows. Open to Opportunities: Alongside building TRENDSS DIGITAL, I am actively open to Senior Product Design leadership opportunities including Principal Product Designer, Lead Product Designer, Design Manager, Head of Design, and Director of Product Design, where I can lead product strategy, AI-driven innovation, and high-impact customer experiences.

Sr. Manager Product Design at Avalara, Apr 2025 - Jan 2026 · 10 mos, Bengaluru, Karnataka, India, • Led product design strategy for Avalara’s tax compliance platform, overseeing end-to-end UX across complex, regulation-driven enterprise products. • Managed and mentored the product design team, owning design operations, capacity planning, prioritization, and weekly reviews to ensure high-quality, on-time delivery. • Defined and executed product-level UX vision, creating experience roadmaps and cohesive user journeys across multiple products within the Avalara ecosystem. • Drove cross-product design sprints across onboarding, compliance workflows, reporting, and AI- enabled experiences to accelerate validation and delivery. • Partnered with senior leadership, Product Management, Engineering, Research, Compliance, Legal, Finance, Content, and Architecture teams to deliver scalable, user-centered solutions. • Led user research and usability testing initiatives, translating insights into measurable improvements in usability, adoption, and workflow efficiency. • Championed AI-driven initiatives, including customer-facing chatbots and AI-assisted onboarding, to simplify complex tax processes and reduce user friction. • Established design governance, collaboration frameworks, and review checklists to improve design consistency, decision-making, and cross-functional alignment. • Elevated design maturity by promoting outcome-driven design practices, design system adoption, and consistent experience standards across teams. • Hiring, mentoring, and developing designers, actively contributing to team growth and raising the design bar

Lead UX Designer at Avalara, Nov 2021 - Apr 2025 · 3 yrs 6 mos, Bangalore Urban, Karnataka, India, • Led UX for Avalara’s tax compliance platform, driving end-to-end design strategy across complex, regulation-heavy enterprise products. • Owned and scaled UX processes, managing design workflows, prioritization, and stakeholder reviews to ensure consistent and timely delivery. • Defined and executed product-level UX vision, translating business and compliance needs into clear user journeys and experience roadmaps across the Avalara ecosystem. • Facilitated multiple design sprints across onboarding, compliance workflows, reporting, and AI-driven experiences to validate concepts and accelerate delivery. • Partnered closely with Product, Engineering, Research, Compliance, Legal, Finance, and Architecture teams to deliver user-centered, compliant, and scalable solutions. • Led user research and usability testing initiatives to uncover insights, reduce cognitive load, and improve task success across tax and filing workflows. • Drove AI-led initiatives, including chatbot experiences and AI-assisted onboarding, to simplify complex tax processes and improve adoption. • Established collaboration frameworks, design guidelines, and review checklists to improve cross-team alignment and design quality. • Mentored designers and influenced design maturity by promoting best practices, design consistency, and outcome-driven UX thinking.

Sr. Product Designer (UX) at Ayla Networks, Dec 2019 - Nov 2021 · 2 yrs, Greater Bengaluru Area, • Drove end-to-end UX design for Ayla’s IoT and enterprise platforms as a hands-on IC, ensuring scalable and user-centric solutions. • Led design for key modules including ICC (Command Center), Dealer Management, RBAC, and GDPR compliance with a focus on security, usability, and system scalability. • Designed enterprise applications for OEMs and Customer Success teams across mobile (iOS, Android) and web platforms, aligning business goals with user needs. • Owned the full product design lifecycle for the FastTrack mobile app—from discovery and user research to wireframing, prototyping, and final delivery, including white-label solutions. • Defined and optimized onboarding experiences to improve user activation, engagement, and retention using journey mapping and usability testing. • Collaborated cross-functionally with Product Managers and Engineering teams in agile environments, translating complex requirements into intuitive and feasible design solutions. • Applied design thinking, interaction design, and information architecture principles to solve complex UX challenges. • Conducted design reviews, presented UX strategies, and influenced stakeholders with data-driven insights and design rationale. • Identified opportunities to enhance digital experience quality across platforms through continuous iteration and user feedback.

Senior Product Designer at Ayla Networks, Mar 2019 - Nov 2019 · 9 mos, Bangalore Urban, Karnataka, India, I have joined Ayla Networks as a contract employee. My payroll company was Pinaakine Technologies Pvt Ltd. • I was closely working with Product and Engineering team to develop User experience for Ayla IoT Platform

Product designer (Product UX head) at Ayshwarya Syndicate Souharda Credit Co-Operative Ltd, Sep 2018 - Feb 2019 · 6 mos, Bengaluru Area, India, • Owned end-to-end product design for both B2B and B2C products, ensuring cohesive and scalable user experiences across platforms. • Led UX design for banking web applications and mobile products, including Spark Business, covering complete user journeys from discovery to delivery. • Designed and optimized Payment Service Provider (PSP) user flows, focusing on secure, seamless, and compliant transaction experiences. • Created intuitive wallet experiences, addressing key aspects like transactions, balance management, and user trust. • Contributed to blockchain-based product design, simplifying complex concepts into user-friendly web experiences. • Drove ideation and conceptualization of new product features and solutions aligned with business and user needs. • Mentored junior designers and collaborated closely with Android developers to ensure high-quality design implementation and consistency.

Lead UX Designer at Mahindra Susten, Aug 2017 - Aug 2018 · 1 yr 1 mo, Bengaluru Area, India, • Led end-to-end UX design for web and mobile applications, delivering intuitive, scalable, and high-impact user experiences across complex domains. • Drove 0→1 product design initiatives, translating ambiguous problem spaces into structured solutions—from discovery and concept to launch. • Worked as a hands-on individual contributor across large-scale IoT and Solar domain projects, balancing execution with strategic thinking. • Designed and delivered key products including Solar mobile applications, E-bin (IoT), and E-bike (IoT) platforms, focusing on real-time data, usability, and system interactions. • Defined product vision, user journeys, and interaction models for data-intensive and hardware-integrated ecosystems. • Collaborated cross-functionally with Product, Engineering, and stakeholders to align on requirements, feasibility, and business outcomes in highly ambiguous environments. • Applied user research, journey mapping, and iterative prototyping to de-risk concepts and validate solutions early. • Led and mentored a team of UX designers, ensuring design quality, consistency, and adherence to best practices. • Established UX processes and contributed to improving team efficiency, design standards, and overall product experience.

Education

Bachelor's Degree, Business/Commerce, General, Manav Bharti University

Public links

praveenuxd.weebly.com: https://praveenuxd.weebly.com/