---
title: "Praveen Kumar - Sr Business Analyst in Jhunjhunu | Tal"
description: "Meet Praveen Kumar, Ignosis Al | Al x FinTech| Ex kreditbee | NIT Kurukshetra’24 based in Jhunjhunu. AI stack includes claude code, claude, and gemini."
image: "https://tal.club/meet/praveen-kumar-25/share-image"
---

# Praveen Kumar on Tal

## Headline

Ignosis Al \| Al x FinTech\| Ex kreditbee \| NIT Kurukshetra’24

## About

Business Analyst with 2\+ years of experience driving data\-driven decision making across fintech and consumer businesses\. I specialize in product, growth, and process analytics—using data to optimize operations, improve conversion, and scale business outcomes\. Currently at KreditBee, I work on product and risk analytics within self\-employed lending, contributing to 18% MoM disbursal growth, $520M\+ AUM expansion, and $60M\+ in annual disbursals through credit optimization, customer risk analysis, and data\-driven decision making\. My role involves close collaboration with product, risk, and leadership teams, along with ownership of executive dashboards and core business metrics\. Previously at QUA Nutrition, I increased lead generation by 56% and improved conversion rates by 8%\+ through A/B testing, funnel analysis, and process optimization\. I built real\-time dashboards to track revenue, leads, and agency performance, improving operational efficiency by 20%, and led market research and customer analysis for 1Chaze, contributing to a 4% increase in sales after launching a dedicated website\. I am hands\-on with SQL, Python, Power BI, Tableau, and Metabase, and enjoy translating complex datasets into clear, actionable insights that drive measurable impact\. Outside of work, I enjoy staying fit, playing cricket, exploring spirituality, and reading—always up for thoughtful conversations and continuous learning\.

## Location

Jhunjhunu

## AI stack

claude code

claude

gemini

n8n

openai

## Work experience

Sr Business Analyst at IGNOSIS, Aug 2026 \- Present · 1 mo, Ahmedabad

Business Analyst at KreditBee, Mar 2025 \- Present · 1 yr 7 mos, Bengaluru, Karnataka, India, • Drove 18% MoM growth in self\-employed loan disbursals by improving conversion rates and optimizing credit limits based on customer risk behavior and ATS performance\. • Expanded overall AUM by 30%\+ \(4,300 Cr \| $520M\) within one year through data\-driven product optimization and tighter alignment between risk, credit, and growth levers\. • Introduced data\-driven credit limit upgrade strategies by partnering with risk and policy teams, enabling 500\+ Cr \( USD 60M\+\) in additional yearly disbursals\. • Optimized CRM targeting and campaign strategies using customer segmentation and performance analysis, delivering 23% cost savings while sustaining business performance\. • Owned end\-to\-end product analytics and reporting, led leadership and ExCo dashboards, acted as the primary point of contact for product metrics, and mentored junior analysts to ensure high\-quality, timely delivery

Business Analyst at Qua Nutrition, Jun 2024 \- Mar 2025 · 10 mos, Bengaluru, Karnataka, India

Data Scientist at AI4M Technology Private Limited, Jan 2023 \- Dec 2023 · 1 yr, Pune District, Maharashtra, India

## Education

Bachelor's degree, Industrial Engineering, National Institute of Technology, Kurukshetra, Haryana

Senior secondary, Science, Sanskar Public School

[View the original profile](https://tal.club/meet/praveen-kumar-25)

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