Headline

Ignosis Al | Al x FinTech| Ex kreditbee | NIT Kurukshetra’24

About

Business Analyst with 2+ years of experience driving data-driven decision making across fintech and consumer businesses. I specialize in product, growth, and process analytics—using data to optimize operations, improve conversion, and scale business outcomes. Currently at KreditBee, I work on product and risk analytics within self-employed lending, contributing to 18% MoM disbursal growth, $520M+ AUM expansion, and $60M+ in annual disbursals through credit optimization, customer risk analysis, and data-driven decision making. My role involves close collaboration with product, risk, and leadership teams, along with ownership of executive dashboards and core business metrics. Previously at QUA Nutrition, I increased lead generation by 56% and improved conversion rates by 8%+ through A/B testing, funnel analysis, and process optimization. I built real-time dashboards to track revenue, leads, and agency performance, improving operational efficiency by 20%, and led market research and customer analysis for 1Chaze, contributing to a 4% increase in sales after launching a dedicated website. I am hands-on with SQL, Python, Power BI, Tableau, and Metabase, and enjoy translating complex datasets into clear, actionable insights that drive measurable impact. Outside of work, I enjoy staying fit, playing cricket, exploring spirituality, and reading—always up for thoughtful conversations and continuous learning.

Location

Jhunjhunu

AI stack

claude code

claude

gemini

n8n

openai

Work experience

Sr Business Analyst at IGNOSIS, Aug 2026 - Present · 1 mo, Ahmedabad

Business Analyst at KreditBee, Mar 2025 - Present · 1 yr 7 mos, Bengaluru, Karnataka, India, • Drove 18% MoM growth in self-employed loan disbursals by improving conversion rates and optimizing credit limits based on customer risk behavior and ATS performance. • Expanded overall AUM by 30%+ (4,300 Cr | $520M) within one year through data-driven product optimization and tighter alignment between risk, credit, and growth levers. • Introduced data-driven credit limit upgrade strategies by partnering with risk and policy teams, enabling 500+ Cr ( USD 60M+) in additional yearly disbursals. • Optimized CRM targeting and campaign strategies using customer segmentation and performance analysis, delivering 23% cost savings while sustaining business performance. • Owned end-to-end product analytics and reporting, led leadership and ExCo dashboards, acted as the primary point of contact for product metrics, and mentored junior analysts to ensure high-quality, timely delivery

Business Analyst at Qua Nutrition, Jun 2024 - Mar 2025 · 10 mos, Bengaluru, Karnataka, India

Data Scientist at AI4M Technology Private Limited, Jan 2023 - Dec 2023 · 1 yr, Pune District, Maharashtra, India

Education

Bachelor's degree, Industrial Engineering, National Institute of Technology, Kurukshetra, Haryana

Senior secondary, Science, Sanskar Public School