Headline

Product Marketing Manager at Adobe | GTM, Messaging & Positioning, Demand Gen, Comp Intel, and Sales Enablement.

About

With the brain of a strategist and the heart of a storyteller, I'm just as comfortable diving into product roadmaps as I am crafting powerful, persuasive messaging. I have a track record of driving multi-million dollar revenue growth by aligning product roadmaps with market demand. Expert at translating complex customer pain points into high-impact product positioning and 0-to-1 GTM strategies that accelerate adoption and maximize enterprise value. My approach is simple: understand the customer pain points inside and out, then build narratives that makes them say "Yes, this is what I am looking for!" My Expertise includes: - Product road map - Product marketing and management - Product launches -Messaging and positioning - GTM and Demand Gen campaigns - Sales enablement and Comp Intel If you’d like to hire me or discuss marketing over a cup of coffee, write to me at pratyupss@gmail.com.

Location

Bengaluru

AI stack

claude code

claude

lovable

notion

openai

Work experience

Product Marketing Manager at Adobe, Feb 2024 - Present · 2 yrs 9 mos, Bengaluru, - Supported the Gen AI product roadmap by synthesizing customer pain points and competitive gaps, translating high-level business goals into actionable requirements. - Led the messaging refresh as a product-market fit exercise, utilizing user pain points and usage data to pivot product positioning, resulting in a 98% increase in trials from net new strategic accounts. - Scaled the product ecosystem by creating Strategic POV frameworks and technical battlecards, enabling Sales and Partners to accelerate deal velocity.

Insider Member at Product Marketing Alliance, Nov 2023 - Present · 3 yrs

Product Marketing Specialist at Freshworks, Nov 2022 - Feb 2024 · 1 yr 4 mos, Bengaluru, Karnataka, India, - Driving feature launches and feature adoption - Creating and publishing launch plans and assets needed for launches - Managing PLG initiatives by identifying gaps, suggesting improvements, and creating content (interactive demos, videos, solution articles, single-pagers) to engage customers - Driving webinars to boost feature awareness and adoption - Leading the customer newsletter initiative - Managing the customer community as the product expert - Creating sales enablement collaterals including pitch decks, sales plays, use case decks, brochures, and battle cards to add value to sales conversations and improve win rates

Product Marketing Manager at IIHT Ltd, May 2021 - Nov 2022 · 1 yr 7 mos, Bengaluru, Karnataka, India, - Outlining product positioning and promotions strategy for Techademy Learning Solutions, Yaksha Assessments, and MakeMyLabs - Leading the strategy and planning for year round creative campaigns to create demand gen - Marketing value proposition of new feature launches - Continuous experience management on all digital assets of the products - Creating marketing communication sequences from awareness to lead gen

Senior Manager - B2B Product Marketing at Fortune Institute of International Business, Jan 2018 - Oct 2020 · 2 yrs 10 mos, New Delhi, Delhi, India, - Executing the marketing strategy and go-to-market plan for Executive Education vertical. - Planning and streamlining internal and external marketing campaigns of the brand - Managing and leading the marketing team to uncover efficient outcomes within timelines. - Performing Descriptive and Predictive Data Analytics for better decision making - Strategizing and writing the content for digital and print media preserving brand tonality and essence. - Creating briefs and coordinating with media and PR agencies to align the output with expectations. - Planning ATL, BTL, and TTL Marketing strategies - Creating and monitoring Digital Advertising Campaigns (Google Ads, Facebook Adverts, and LinkedIn ads) - Planning OOH and Print Marketing

Education

Master of Business Administration (M.B.A.), Marketing, Lovely Professional University

Bachelor of Technology (BTech), Computer Science, Lovely Professional University