Headline

Design Lead | Systems Thinker | AI UX | Enterprise + healthcare+ SaaS + E-commerce+ Fintech AI experience Baymard Certified (UX Audit) | ex: Victoria’s Secret, HCL, Element14 India

About

At Victoria’s Secret, I design seamless, accessible, and data-driven shopping experiences across desktop, mobile web, and native apps. I have driven key innovations such as urgency callouts, dynamic badging systems, filter enhancements, and performance improvements through native app migration. I collaborate closely with cross-functional teams to ensure WCAG accessibility compliance, optimize performance, and maintain design consistency. With previous experience at HCL Technologies and element14 Electronics, I specialize in building scalable design systems, conducting usability research, and implementing user-centered design strategies within Agile environments. Passionate about combining creativity and data, I create intuitive, inclusive digital products that engage users and drive business success. I’m eager to connect with forward-thinking teams looking to elevate their user experience through thoughtful design. #UXDesign #ProductDesign #AI #UserExperience #Innovation

Location

Greater Bengaluru Area

AI stack

claude code

claude

codex

cursor

elevenlabs

gemini

Work experience

Lead Designer at Candescent, Sep 2025 - Present · 1 yr 2 mos, Bengaluru, Karnataka, India, -Led and mentored a team of 4 UX designers, establishing design quality standards and delivery processes. -Owned the UX strategy and end-to-end design for Finance Wellness and Money Movement experiences across iOS and Android. -Introduced AI-assisted workflows that simplified complex banking journeys and improved customer self-service. -Built and scaled a reusable design system, enabling faster, consistent product delivery across teams. Partnered with product and engineering leadership to deliver customer-centric solutions aligned with business goals.

UX Designer at Victoria's Secret, May 2023 - Aug 2025 · 2 yrs 4 mos, Bengaluru, Karnataka, India, At Victoria’s Secret, I lead experience design for high-impact features across the Product Listing Page (PLP), Homepage, and cross-platform journeys for both VS and PINK. My focus is on crafting clean, emotionally resonant, and performance-driven shopping experiences. I’ve designed and delivered data-informed solutions such as urgency callouts, badging systems, filter & sort enhancements, sold out indicators, and SMO banner improvements. I also spearheaded the native app migration for PLP and PDP, significantly improving load times and visual hierarchy. My work ensures WCAG accessibility compliance, design QA, and consistency across desktop, mobile web, and native apps while collaborating closely with Product, Engineering, Creative, and Analytics in an Agile setup. Beyond project delivery, I actively contribute during work sessions with critical design feedback, mentor peers when needed, and support design problem-solving. I’m also involved in our Innovation Hubba, where we shape forward-thinking UX concepts. My highlight contributions include VS GPT our generative AI integration and the Fashion Show AI Launch, which merges immersive storytelling with interactive commerce.

Senior User Experience Designer at HCL Technologies, Sep 2021 - May 2023 · 1 yr 9 mos, Bengaluru, Karnataka, India, As a Senior UX Designer at HCL, I led end-to-end UX/UI design for NanoString Technologies a platform built for medical professionals to share documents and analyze reports with ease and accuracy. Working closely with the onsite team in an Agile setup, I contributed to UX strategy, research, and seamless delivery. I established a scalable design system and style guide to drive consistency, improved usability through iterative user research and validation, and ensured every sprint was thoughtfully planned and executed. I also delivered detailed wireframes, information architecture, and interactive prototypes designed with WCAG accessibility standards in mind to support an intuitive and inclusive user experience across the platform.

Product Designer at element14 Electronics, Dec 2017 - Sep 2021 · 3 yrs 10 mos, Bengaluru, Karnataka, India, As a Product Designer, I craft intuitive, user-centered experiences by focusing on the entire journey from first touchpoint to final interaction. I specialize in identifying core pain points through user research, requirement gathering, and heuristic evaluations, then translating those insights into actionable design solutions. I’ve delivered end-to-end design outputs including style guides, wireframes, scalable design systems, and interactive prototypes that enhance usability and streamline task flows. My work is consistently validated through user testing, market insights, and close collaboration within Agile teams to ensure continuous improvement and impact.

Education

Bachelor of Technology, Computer Science, NIST University

Public links

pratyushadesignerportfolio.framer.website: https://pratyushadesignerportfolio.framer.website/