Pratyush Raj profile photo 1 on Tal

Pratyush Raj

Founder’s Office @ Dohful | Strategy | Operations | Customer Experience | Retail Expansion

Bengaluru

3+ years of work experience

Dohful
Jun 20264 mosPresent

Bengaluru, Karnataka, India

YOptima
Apr 20252 mosMay 2025

Bangalore Urban, Karnataka, India

Built an end-to-end landing page with 5% conversion rate generating 200+ leads Managed ₹10L ad campaigns on Meta, Google, LinkedIn Improving CTR by 30% and reducing CPC by 25% Reduced CPL by 20% optimising it to ₹4500-₹5000 while maintaining lead quality Analyzed 12K-15K users sessions via Google Analytics identifying funel drop-offs improving conversations Developed real time dashboards trackings KPIs enabling weekly decision making for stakeholders Collaborated with design and tech teams to ensure a smooth ad-to-landing-page experience Performed competitor analysis across 10 key players refining messaging & campaign engagement Improved audience targeting and segmentation reducing bounce rate by 15%
Indian Institute of Management Nagpur
Aug 20241 yr 8 mosMar 2026

Contributed as a member of Nexus, the Media & PR Cell, supporting marketing and engagement activities Improved IIM Nagpur’s brand visibility through targeted and effective social media engagement strategies Achieved over 1M organic impressions across posts, enhancing audience engagement and outreach
Zest Partners
May 20221 yr 5 mosSep 2023

Bengaluru, Karnataka, India

Founding member of the Executive Hiring Team involved in setting up processes from inception. Closed B2B deals by pitching talent solutions to corporates, acquiring new clients and expanding revenue base. Built and maintained CXO and HR partnerships, driving client retention and business growth Conducted market and talent research to identify trends, salary benchmarks, and target candidate pools Sourced and recruited 4+ passive candidates for C-suite and Director roles via LinkedIn and job portals Managed 15+ multi-industry accounts, ensuring timely closures and high client satisfaction Designed marketing strategies for Zest Talks webinars featuring industry leaders across sectors Achieved 28,000+ webinar registrations and 500+ steady viewership across LinkedIn and Zoom Handled end-to-end webinar execution, optimizing technical operations and audience engagement.
Shine Projects
Aug 20212 mosSep 2021

Pratyush’s AI Stack

n8n
n8n
notion
notion
openai
openai
replit
replit

Education

Indian Institute of Management Nagpur

Master of Business Administration - MBA

Indian Institute of Management Nagpur

20242 yrs2026
Hansraj College

Bachelor of Arts, Economics

Hansraj College

20193 yrs2022

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Headline

Founder’s Office @ Dohful | Strategy | Operations | Customer Experience | Retail Expansion

About

MBA candidate at IIM Nagpur with a background in marketing and executive search. Hands-on experience across brand-facing initiatives, stakeholder management, and problem-solving roles. Interested in strategy and marketing opportunities where structured thinking and business growth come together.

Location

Bengaluru

AI stack

n8n

notion

openai

replit

Work experience

Founder's Office at Dohful, Jun 2026 - Present · 4 mos, Bengaluru, Karnataka, India

B2B Growth Marketing Intern at YOptima, Apr 2025 - May 2025 · 2 mos, Bangalore Urban, Karnataka, India, Built an end-to-end landing page with 5% conversion rate generating 200+ leads Managed ₹10L ad campaigns on Meta, Google, LinkedIn Improving CTR by 30% and reducing CPC by 25% Reduced CPL by 20% optimising it to ₹4500-₹5000 while maintaining lead quality Analyzed 12K-15K users sessions via Google Analytics identifying funel drop-offs improving conversations Developed real time dashboards trackings KPIs enabling weekly decision making for stakeholders Collaborated with design and tech teams to ensure a smooth ad-to-landing-page experience Performed competitor analysis across 10 key players refining messaging & campaign engagement Improved audience targeting and segmentation reducing bounce rate by 15%

Executive Member - Media and PR Cell at Indian Institute of Management Nagpur, Aug 2024 - Mar 2026 · 1 yr 8 mos, Contributed as a member of Nexus, the Media & PR Cell, supporting marketing and engagement activities Improved IIM Nagpur’s brand visibility through targeted and effective social media engagement strategies Achieved over 1M organic impressions across posts, enhancing audience engagement and outreach

Founder's Office at Zest Partners, May 2022 - Sep 2023 · 1 yr 5 mos, Bengaluru, Karnataka, India, Founding member of the Executive Hiring Team involved in setting up processes from inception. Closed B2B deals by pitching talent solutions to corporates, acquiring new clients and expanding revenue base. Built and maintained CXO and HR partnerships, driving client retention and business growth Conducted market and talent research to identify trends, salary benchmarks, and target candidate pools Sourced and recruited 4+ passive candidates for C-suite and Director roles via LinkedIn and job portals Managed 15+ multi-industry accounts, ensuring timely closures and high client satisfaction Designed marketing strategies for Zest Talks webinars featuring industry leaders across sectors Achieved 28,000+ webinar registrations and 500+ steady viewership across LinkedIn and Zoom Handled end-to-end webinar execution, optimizing technical operations and audience engagement.

Human Resources Intern at Shine Projects, Aug 2021 - Sep 2021 · 2 mos

Education

Master of Business Administration - MBA, Indian Institute of Management Nagpur

Bachelor of Arts, Economics, Hansraj College