---
title: "Pratyush Mishra - Creative Lead in Bengaluru | Tal"
description: "Meet Pratyush Mishra, Gen AI, Content, Visual Lead @TMRW (ABFRL) | LeoBurnett | Lenskart | Dentsu Webchutney based in Bengaluru. AI stack includes aistudio, antigravity, and claude. Explore public work links including behance.net."
image: "https://tal.club/meet/pratyush-mishra-1/share-image"
---

# Pratyush Mishra on Tal

## Headline

Gen AI, Content, Visual Lead @TMRW \(ABFRL\) \| LeoBurnett \| Lenskart \| Dentsu Webchutney

## About

10\+ years across advertising, fashion, and tech, building campaigns, photoshoots, and content systems that balance culture with performance\. Currently shaping and scaling Gen Z\-focused fashion and lifestyle brands\. I lead teams, direct visual narratives, and build creative workflows that scale, from high\-volume production to AI\-driven pipelines\.

## Location

Bengaluru

## AI stack

aistudio

antigravity

claude

codex

gemini

hugging face

## Work experience

Creative Lead at TMRW House of Brands, Nov 2024 \- Present · 1 yr 11 mos, Bengaluru, Karnataka, India, • D2C Creative direction and execution management across Veirdo, Juneberry, Bewakoof and Nautinati\. • Leading the Gen AI chapter for creative, driving adoption and upskilling across creative functions\. • Independently architecting agentic AI pipelines \- tech pack to published asset, end to end\. • API chaining & multi\-agent workflow design for scalable content production\. • Generative AI integration driving \~40% reduction in shoot & production costs\. • Campaign strategy, planning & full\-channel rollout\. • Brand identity systems, visual guidelines & content frameworks\. • AI\-integrated mass asset generation & automated social media publishing\. • Creative team leadership, talent development & retention\. • Cross\-functional alignment across marketing, product & tech\. • Agency, studio & production house partnerships​​​​​​​​​​​​​​​​\.

Senior Art Director at Leo Burnett, Jun 2023 \- Nov 2024 · 1 yr 6 mos, Gurugram, Haryana, India, Handling creative across social media, quick commerce and performance for: PepsiCo : Pepsi, Doritos, 7Up, Slice Reckitt : Durex, Dettol

Branding and Designing at Lenskart\.com, Jan 2022 \- Jun 2023 · 1 yr 6 mos, On\-site

Art Director at Dentsu Webchutney, Nov 2020 \- Feb 2022 · 1 yr 4 mos, Bengaluru, Karnataka, India, Calling it a day looks like shuffling between : Swiggy, YouTube, OkCupid, IKEA

Visualiser at Digitas India, Jun 2019 \- Nov 2020 · 1 y 5 mo, Gurgaon

Copywriter/art lead at Fables, Jul 2016 \- Feb 2018 · 1 y 7 mo, Gurgaon

Design intern at Pulp Strategy, Jun 2015 \- Aug 2015 · 2 mo, New Delhi

## Education

Bachelor's, Communication/Graphic Design, Design and Innovation Academy, Noida

Creative Intern, Pulp Strategy

## Public links

- behance\.net: https://www\.behance\.net/pratyushh

[View the original profile](https://tal.club/meet/pratyush-mishra-1)

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