Pratyush Mishra
Gen AI, Content, Visual Lead @TMRW (ABFRL) | LeoBurnett | Lenskart | Dentsu Webchutney
Bengaluru
9+ years of work experience
Nov 20241 yr 11 mosPresent
Bengaluru, Karnataka, India
• D2C Creative direction and execution management across Veirdo, Juneberry, Bewakoof and Nautinati.
• Leading the Gen AI chapter for creative, driving adoption and upskilling across creative functions.
• Independently architecting agentic AI pipelines - tech pack to published asset, end to end.
• API chaining & multi-agent workflow design for scalable content production.
• Generative AI integration driving ~40% reduction in shoot & production costs.
• Campaign strategy, planning & full-channel rollout.
• Brand identity systems, visual guidelines & content frameworks.
• AI-integrated mass asset generation & automated social media publishing.
• Creative team leadership, talent development & retention.
• Cross-functional alignment across marketing, product & tech.
• Agency, studio & production house partnerships.
Jun 20231 yr 6 mosNov 2024
Gurugram, Haryana, India
Handling creative across social media, quick commerce and performance for:
PepsiCo : Pepsi, Doritos, 7Up, Slice
Reckitt : Durex, Dettol
Jan 20221 yr 6 mosJun 2023
On-site
Nov 20201 yr 4 mosFeb 2022
Bengaluru, Karnataka, India
Calling it a day looks like shuffling between :
Swiggy, YouTube, OkCupid, IKEA
Jun 20191 y 5 moNov 2020
Gurgaon
Jul 20161 y 7 moFeb 2018
Gurgaon
Jun 20152 moAug 2015
New Delhi
Pratyush’s AI Stack
Education
Bachelor's, Communication/Graphic Design
Design and Innovation Academy, Noida
20124 yrs2016
Creative Intern
Pulp Strategy
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