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Pratyush D.

Community @ SAHI | Marketing | Content Creation | CRM

Bengaluru

4+ years of work experience

Sahi
Oct 202511 mosPresent

Greater Bengaluru Area

Lead community growth and organic social media strategy across Reddit, Instagram, Twitter/X, and YouTube, targeting active F&O traders and retail investors. Drive brand awareness and product discovery through content-led engagement across 15+ high-traffic Indian finance communities, including r/IndianStockMarket (1.3M), r/IndianStreetBets (537K), and r/personalfinanceindia (165K). Manage social media content calendar, own brand voice guidelines, and onboard external marketing agencies. Produce fintech and trading content — blog articles, social posts, scripts — translating complex product features (P&L Protect, Scalper 2.0, Auto Trailing SL) into relatable trader narratives. Authored and published 60+ blog posts covering market analysis, F&O trading strategies, and product education at sahi.com/blogs. Collaborate cross-functionally with product, design, and leadership to align community initiatives with business goals.
Exly (YC W19)
Jul 20241 yr 4 mosOct 2025

Gurugram, Haryana, India

• Managed social media platforms, created engaging content, and built online communities to drive brand awareness and engagement. • Directed ad shoots, wrote scripts, and focused on personal branding initiatives to enhance company visibility and reach. • Collaborated with team members at Exly to develop innovative strategies for social media growth and expansion.
Univest
Jun 20231 yr 1 moJun 2024

On-site

• Led social media growth from scratch, managed ORM campaigns, and produced performance ads for Univest. • Created engaging content, managed CRM, and conducted revenue-driving webinars for the organization.
Univest
Oct 20229 mosJun 2023

Gurugram, Haryana, India

Brands Jar
Jul 20224 mosOct 2022

Pune

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
Dec 20216 mosMay 2022

Delhi, India

Pratyush’s AI Stack

anthropic apis
anthropic apis
claude code
claude code
gemini
gemini
ChatGPT
ChatGPT
Microsoft Copilot
Microsoft Copilot
OpenAI Playground
OpenAI Playground

Education

Delhi University

Bachelor of Arts - BA, Economics

Delhi University

20193 yrs2022

Bachelor's Degree, PSYCHOLOGY

Indira Gandhi National Open University (IGNOU)

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Headline

Community @ SAHI | Marketing | Content Creation | CRM

About

At Exly, our team has amplified brand visibility by pioneering social media strategies that resonate with our audience's psyche, leveraging my dual-degree expertise in Economics and Psychology. Our innovative content and personal branding initiatives have significantly enhanced engagement. Transitioning swiftly from Senior Social Media Associate to Assistant Marketing Manager at Univest, I honed my skill in orchestrating campaigns that intersect market analytics with consumer behavior. My role in directing ad shoots and scripting at Exly continues to fuel our drive for social media excellence and community building.

Location

Bengaluru

AI stack

anthropic apis

claude code

gemini

ChatGPT

Microsoft Copilot

OpenAI Playground

Work experience

Community at Sahi, Oct 2025 - Present · 11 mos, Greater Bengaluru Area, Lead community growth and organic social media strategy across Reddit, Instagram, Twitter/X, and YouTube, targeting active F&O traders and retail investors. Drive brand awareness and product discovery through content-led engagement across 15+ high-traffic Indian finance communities, including r/IndianStockMarket (1.3M), r/IndianStreetBets (537K), and r/personalfinanceindia (165K). Manage social media content calendar, own brand voice guidelines, and onboard external marketing agencies. Produce fintech and trading content — blog articles, social posts, scripts — translating complex product features (P&L Protect, Scalper 2.0, Auto Trailing SL) into relatable trader narratives. Authored and published 60+ blog posts covering market analysis, F&O trading strategies, and product education at sahi.com/blogs. Collaborate cross-functionally with product, design, and leadership to align community initiatives with business goals.

Social Media Manager at Exly (YC W19), Jul 2024 - Oct 2025 · 1 yr 4 mos, Gurugram, Haryana, India, • Managed social media platforms, created engaging content, and built online communities to drive brand awareness and engagement. • Directed ad shoots, wrote scripts, and focused on personal branding initiatives to enhance company visibility and reach. • Collaborated with team members at Exly to develop innovative strategies for social media growth and expansion.

Assistant Marketing Manager at Univest, Jun 2023 - Jun 2024 · 1 yr 1 mo, On-site, • Led social media growth from scratch, managed ORM campaigns, and produced performance ads for Univest. • Created engaging content, managed CRM, and conducted revenue-driving webinars for the organization.

Senior Social Media Associate at Univest, Oct 2022 - Jun 2023 · 9 mos, Gurugram, Haryana, India

Junior Account Manager at Brands Jar, Jul 2022 - Oct 2022 · 4 mos, Pune

Project Intern at Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, Dec 2021 - May 2022 · 6 mos, Delhi, India

Education

Bachelor of Arts - BA, Economics, Delhi University

Bachelor's Degree, PSYCHOLOGY, Indira Gandhi National Open University (IGNOU)