Pratyaksha Prakash profile photo 1 on Tal

Pratyaksha Prakash

Social Media @ cult | Ex Livspace, Swiggy

Bengaluru

5+ years of work experience

cult fit
Dec 202511 mosPresent

Building social for cult and Pilates Circle by cult
Livspace
Jun 20241 yr 7 mosDec 2025

Swiggy
Jul 20231 yrJun 2024

Bengaluru, Karnataka, India

Brands - Nothing, Van Heusen, Carlsberg, Jawa-Yezdi What I do 1) Creating pitch decks, conducting reach outs, and developing strategies and ideas to onboard brands for SteppinOut events across all genres 2) Onboarding and servicing brands across sectors 3) Setting up SOPs and processes within the team 4) Providing on-ground support to brands at the events 5) Developing a network of clients, maintaining sponsor relations, and managing negotiations for the events
Schbang
Aug 20221 yrJul 2023

Brands - Livspace I ITC Store I Britannia Potazos What I did 1) End-to-end onus of retainer clients 2) Strategise and ideate for brand campaigns, identify as well as leverage trends and moments, analyze organic content performance, and suggest way-forward strategies 3) Lead a team of solutions strategists 4) Generate new business for the company through pitches
Schbang
Oct 202110 mosJul 2022

Bangalore Urban, Karnataka, India

Brand - Livspace What I did 1) Worked with the team to set up the platform strategy and social media guidelines for the brand 2) Created strategic monthly plans across platforms, identified moment marketing opportunities and created posts for that, developed and wrote copy for BAU posts, created campaign plans, and analyzed the performance of the posts 3) Campaign Highlight - Helped in creating a digital amplification plan for the campaign - Love the way you LIV 4) Trained two interns within the team 5) Coordinated between multiple internal and external stakeholders
MullenLowe Lintas Group
May 20216 mosOct 2021

Bengaluru, Karnataka, India

Brands - Zoya I Tanishq I Taneira What I did 1) Managed end-to-end coordination between the planning team, creative team, production house, and studio for digital and print creative assets for Zoya 2) Created brand briefing decks, competitor decks, and presentation decks for Tanishq and Zoya 3) Handled client conversations with the brand, Zoya, and proposed solution-led ideas to ensure smooth delivery of the assets 4) Assisted the planning team with research and brand discussion interviews for Tanishq and Taneira

Pratyaksha’s AI Stack

claude code
claude code
codex
codex
gemini
gemini
meta
meta
midjourney
midjourney
openai
openai

Education

Bachelor of Arts - BA, Media Studies and Business Studies

Symbiosis School for Liberal Arts

20164 yrs2020
Lingnan University

Exchange Program, Cultural Studies/Critical Theory and Analysis

Lingnan University

20192019

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Headline

Social Media @ cult | Ex Livspace, Swiggy

About

A jack of many trades kinda person who's trying to master some in the field of advertising and marketing. Background - A Liberal Arts graduate with a specialization in Media Studies and Business Studies, who has worked with brands like Van Heusen, Nothing, Carlsberg, Livspace, Britannia, ITC, Garnier, Zee 5, Bacardi, Breezer, Dewar's, Tanishq, and Zoya.

Location

Bengaluru

AI stack

claude code

codex

gemini

meta

midjourney

openai

Work experience

Social Media Manager at cult fit, Dec 2025 - Present · 11 mos, Building social for cult and Pilates Circle by cult

Social Media Manager at Livspace, Jun 2024 - Dec 2025 · 1 yr 7 mos

Asst. Manager - Brand Partnerships at Swiggy, Jul 2023 - Jun 2024 · 1 yr, Bengaluru, Karnataka, India, Brands - Nothing, Van Heusen, Carlsberg, Jawa-Yezdi What I do 1) Creating pitch decks, conducting reach outs, and developing strategies and ideas to onboard brands for SteppinOut events across all genres 2) Onboarding and servicing brands across sectors 3) Setting up SOPs and processes within the team 4) Providing on-ground support to brands at the events 5) Developing a network of clients, maintaining sponsor relations, and managing negotiations for the events

Sr. Brand Solutions Strategist at Schbang, Aug 2022 - Jul 2023 · 1 yr, Brands - Livspace I ITC Store I Britannia Potazos What I did 1) End-to-end onus of retainer clients 2) Strategise and ideate for brand campaigns, identify as well as leverage trends and moments, analyze organic content performance, and suggest way-forward strategies 3) Lead a team of solutions strategists 4) Generate new business for the company through pitches

Solutions Strategist at Schbang, Oct 2021 - Jul 2022 · 10 mos, Bangalore Urban, Karnataka, India, Brand - Livspace What I did 1) Worked with the team to set up the platform strategy and social media guidelines for the brand 2) Created strategic monthly plans across platforms, identified moment marketing opportunities and created posts for that, developed and wrote copy for BAU posts, created campaign plans, and analyzed the performance of the posts 3) Campaign Highlight - Helped in creating a digital amplification plan for the campaign - Love the way you LIV 4) Trained two interns within the team 5) Coordinated between multiple internal and external stakeholders

Brand Executive at MullenLowe Lintas Group, May 2021 - Oct 2021 · 6 mos, Bengaluru, Karnataka, India, Brands - Zoya I Tanishq I Taneira What I did 1) Managed end-to-end coordination between the planning team, creative team, production house, and studio for digital and print creative assets for Zoya 2) Created brand briefing decks, competitor decks, and presentation decks for Tanishq and Zoya 3) Handled client conversations with the brand, Zoya, and proposed solution-led ideas to ensure smooth delivery of the assets 4) Assisted the planning team with research and brand discussion interviews for Tanishq and Taneira

Education

Bachelor of Arts - BA, Media Studies and Business Studies, Symbiosis School for Liberal Arts

Exchange Program, Cultural Studies/Critical Theory and Analysis, Lingnan University