---
title: "Pratishtha Purwar - Head of Design & Business in Delhi | Tal"
description: "Meet Pratishtha Purwar, Head of Design & Business @ Samas | Design Mentor @AND Academy based in Delhi. AI stack includes claude code, claude, and codex."
image: "https://tal.club/meet/pratishtha-purwar/share-image"
---

# Pratishtha Purwar on Tal

## Headline

Head of Design & Business @ Samas \| Design Mentor @AND Academy

## About

As Head of Design & Business at Samas, I lead strategy, product design, and brand experience across client engagements\. By collaborating with teams, I facilitate the development of systems that align user needs, business objectives, and technical feasibility\. My role also includes driving the studio’s vision, maintaining design quality, cultivating client relationships, and contributing to growth\. With a background in Communication Design from Indian Institute of Art and Design, I bring a blend of creative problem\-solving and client relations to my work\. My goal is to empower organizations to make better decisions through design, creating impactful products that balance functionality and creativity\.

## Location

Delhi

## AI stack

claude code

claude

codex

lovable

notion

Figma Make

## Work experience

Head of Design & Business at Samas Digital, Oct 2025 \- Present · 1 yr 2 mos, Pune District, Samas is a multidisciplinary design practice that helps ambitious companies make better decisions through design\. • Lead strategy, product design and brand experience across client engagements\. • Translate business challenges into clear product, service and brand directions\. • Build systems that balance user needs, business goals and technical feasibility\. • Drive the studio’s vision, design quality, client relationships and growth\.

Design Mentor at AND Academy, Jul 2024 \- Present · 2 yrs 5 mos, Delhi, India

Mentorship Fellow at First Pixel Project, Mar 2025 \- Apr 2026 · 1 yr 2 mos, Delhi, India, Volunteering to make design more accessible\.

Lead UX/UI Designer at GDD, Jun 2022 \- Oct 2025 · 3 yrs 5 mos, Pune District, Joined as a Junior UX/UI Designer and progressed to Lead UX/UI Designer over four years, leading complex digital products across multiple industries\. • Led end\-to\-end product design across research, strategy, interaction design and visual design\. • Worked closely with founders, product managers, engineers and business stakeholders to solve high\-impact product challenges\. • Contributed to enterprise and consumer products across healthcare, fintech, education, e\-commerce and SaaS\. • Mentored designers and helped establish design quality, processes and cross\-functional collaboration\.

Freelance Designer at Freelance, Oct 2019 \- Sep 2025 · 6 yrs, Delhi, India, Built an independent design practice delivering branding, product design and digital experiences for startups, agencies and mission\-driven organizations\.

## Education

Bachelor of Arts \- BA, Communication Design, Kingston University

BA\(HONS\.\) COMMUNICATION DESIGN, Graphic Design, Indian Institute of Art and Design

[View the original profile](https://tal.club/meet/pratishtha-purwar)

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