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Pratik Taltia

Growth PM · Product Marketing | Retention, Funnels & Experimentation | Zupee 🎲

Gurugram

7+ years of work experience

Zupee
Apr 20251 yr 4 mosPresent

Hybrid

Built and launched 3 retention MVPs driving measurable impact across engagement and monetisation: a) Daily session initiator for Tez Rummy's 0→1 launch, significantly improving early user retention b) Leaderboard — unlocked ₹39L incremental CM/week c) Streaks — improved D7 retention by 8% for resurrected users Led PMM charter for new verticals post-RMG ban (F2P, Astrology, Edutainment, OTT) — GTM strategy, lifecycle frameworks, and funnel optimisation Grew daily deposits by ~20% for NeoAstro by improving repeat deposit rate Drove ~25% trial conversion for F2P subscription model through onboarding and activation experiments
Zupee
Jul 202410 mosApr 2025

Hybrid

Redesigned the new user journey across conversion funnels — mapped drop-offs, ran PMM interventions at key touchpoints (game education, aha moment, next-game retention) — driving ₹30L monthyl incremental CM. Scaled and optimised the WhatsApp resurrection channel for dormant non-FTD users, bringing back ~30K incremental depositors monthly at 50% of performance CAC. Reduced CAC by 25% by improving Lite-to-Gold app migration by 30% through funnel optimisation and targeted product messaging
Zupee
Oct 202310 mosJul 2024

Hybrid

Drove cross-sell and adoption for new game launches — Trump Cards, Hand Cricket, and Ludo Supreme League — by identifying and targeting the right user segments through lifecycle channels Managed campaigns across push, WhatsApp, RCS, and SMS — optimising for CTR and downstream conversion Ran channel experiments to identify the most effective touchpoints for different user segments Worked closely with product and data teams to improve campaign targeting and messaging relevance
StuCred® Real-Time Student Credit
Feb 20221 yr 9 mosOct 2023

Hybrid

Owned lifecycle and retention communication, scaled the referral program, and drove financial literacy initiatives across 15+ colleges for a student-first fintech platform
Runway Energy
Sep 20183 yrs 3 mosNov 2021

On-site

Co-founded a Li-ion battery assembly venture, building affordable smartphone battery replacements from 0→1

Pratik’s AI Stack

antigravity
antigravity
cursor
cursor
github copilot
github copilot
openai
openai

Education

University of Madras

Bachelor of Business Administration - BBA, Business Administration, Management and Operations

University of Madras

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Headline

Growth PM · Product Marketing | Retention, Funnels & Experimentation | Zupee 🎲

About

Growth & Product Marketer with 4+ years of experience scaling revenue, building retention, and owning the user journey from first touch to full adoption. At Zupee, I've redesigned onboarding flows, built retention mechanics, launched MVPs, and run experiments across gaming, astrology, and OTT.

Location

Gurugram

AI stack

antigravity

cursor

github copilot

openai

Work experience

Assistant Product Marketing Manager at Zupee, Apr 2025 - Present · 1 yr 4 mos, Hybrid, Built and launched 3 retention MVPs driving measurable impact across engagement and monetisation: a) Daily session initiator for Tez Rummy's 0→1 launch, significantly improving early user retention b) Leaderboard — unlocked ₹39L incremental CM/week c) Streaks — improved D7 retention by 8% for resurrected users Led PMM charter for new verticals post-RMG ban (F2P, Astrology, Edutainment, OTT) — GTM strategy, lifecycle frameworks, and funnel optimisation Grew daily deposits by ~20% for NeoAstro by improving repeat deposit rate Drove ~25% trial conversion for F2P subscription model through onboarding and activation experiments

Senior Product Marketing Manager at Zupee, Jul 2024 - Apr 2025 · 10 mos, Hybrid, Redesigned the new user journey across conversion funnels — mapped drop-offs, ran PMM interventions at key touchpoints (game education, aha moment, next-game retention) — driving ₹30L monthyl incremental CM. Scaled and optimised the WhatsApp resurrection channel for dormant non-FTD users, bringing back ~30K incremental depositors monthly at 50% of performance CAC. Reduced CAC by 25% by improving Lite-to-Gold app migration by 30% through funnel optimisation and targeted product messaging

Product Marketing Executive at Zupee, Oct 2023 - Jul 2024 · 10 mos, Hybrid, Drove cross-sell and adoption for new game launches — Trump Cards, Hand Cricket, and Ludo Supreme League — by identifying and targeting the right user segments through lifecycle channels Managed campaigns across push, WhatsApp, RCS, and SMS — optimising for CTR and downstream conversion Ran channel experiments to identify the most effective touchpoints for different user segments Worked closely with product and data teams to improve campaign targeting and messaging relevance

Communications and Marketing Specialist at StuCred® Real-Time Student Credit, Feb 2022 - Oct 2023 · 1 yr 9 mos, Hybrid, Owned lifecycle and retention communication, scaled the referral program, and drove financial literacy initiatives across 15+ colleges for a student-first fintech platform

Co-Founder at Runway Energy, Sep 2018 - Nov 2021 · 3 yrs 3 mos, On-site, Co-founded a Li-ion battery assembly venture, building affordable smartphone battery replacements from 0→1

Education

Bachelor of Business Administration - BBA, Business Administration, Management and Operations, University of Madras

Pratik Taltia - Assistant Product Marketing Manager in Gurugram | Tal