Headline

Flipkart Group | Adtech|Ecommerce| 0-1| BW Marketing 30U30

About

With nearly a decade of experience in e-commerce, I currently focus on building travel partnerships and monetization strategies for Flipkart and Cleartrip. My work involves leveraging expertise in Google Ads, Meta ads, and e-commerce to drive impactful collaborations and innovative solutions in the travel sector. In addition to my current role, I contribute as an independent consultant, advising global firms and brands, including McKinsey and EY, on e-commerce and retail media strategies. My goal is to empower organizations with data-driven insights, scalable frameworks, and effective strategies that foster growth and operational excellence.

Location

Gurgaon

AI stack

claude code

claude

deepseek

gemini

meta

metaai

Work experience

Building Travel For Flipkart- Partnerships & Monetization at Flipkart, Oct 2025 - Present · 1 yr 1 mo, Bengaluru, Building Travel for Flipkart and Cleartrip

Independent Consultant at Self Employed, Aug 2022 - Present · 4 yrs 3 mos, India, Part of selected industry experts for Consulting firms as GLG, Insight Alpha etc for Ecommerce, Retail Media and Adtech Consultations. Helping brands and consultants from McKinsey, EY in their Ecommerce and Retail Media related queries. Brands Consulted Tesora Nourir Hoovu Fresh (Shark Tank India Featured) Honest Home Company (Shark Tank India Featured) Zingavita (Shark Tank India Featured)

Lead-Retail Ops and Ecommerce at Omnicom Media Group, Apr 2023 - Oct 2025 · 2 yrs 7 mos, Gurugram, •As an Ecommerce and Retail Ops Lead at Annalect, I built 0 to 1 capabilities at Annalect for Omnicom- Ecommerce and Retail Hub •Built e-commerce capability and a 24/7 Retail Media Operations solution from scratch, establishing scalable processes, frameworks, and delivery models. •Led hiring, capability building, stakeholder management, and business development across e-commerce, digital, and retail media functions. •Built and managed a 30+ FTE cross-functional team across e-commerce, retail media, and biddable platforms, ensuring high-performance delivery. •Managed $15M+ monthly paid media spend, improving efficiency with 20% lower CPP and 15% higher ROAS. •Led onboarding, media planning, GTM strategy, and launch execution for global brands including Unilever, SC Johnson, Philips, Gap Inc., Reckitt, and Warner Bros. across the US, APAC, EU, UK, and MENA. •Maintained strong CXO/client relationships and consistently delivered 90%+ CSAT across key global accounts.

Business Manager-Ecommerce Strategy and Media at Publicis Media, Jun 2021 - Mar 2023 · 1 yr 10 mos, India, Hybrid, •Managed end-to-end e-commerce strategy, operations, and team management for clients across EMEA, including the UK and Italy. •Drove 300% YoY revenue growth for a major hair care brand, generating $2M+ in sales within 8 months. •Managed annual media budgets of GBP 200K–1M across UK and Italy markets, supporting launches across 6 European markets. •Created and executed media plans across Amazon, Citrus, Criteo, and Google, driving revenue growth and retail efficiencies. •Conducted training sessions to build e-commerce and retail media capabilities across teams and improve delivery excellence. •Built client pitches, expanded business scope, managed stakeholder relationships, and handled P&L responsibilities including team expansion. •Awards: Stellar Awards (June 2022 & Aug 2022); UK Paid Media Awards Finalist (2023) for the Clairol Amazon Campaign. •Worked with brands including P&G UK, Clairol, Coty, Wella, and OPI.

Account Head at 1DigitalStack, Sep 2020 - Jun 2021 · 10 mos, •First business team hire, played a key role in building playbooks, product frameworks, and delivery processes for existing clients from the ground up. •Worked directly with founders to build 0 to 1 e-commerce ad tech product solutions for brands across India and international markets. •Led e-commerce strategy and marketplace solutions for partner brands including Blue Tokai Coffee Roasters and Lotus Herbals. •Collaborated closely with founders on product development, business strategy, and growth planning. •Core team member for a partner brand Zingavita and led end to end e-commerce marketplaces including Amazon India/Canada/USA, Flipkart, Nykaa, 1mg, and Step Set Go.

Education

Master of Business Administration - MBA, Marketing, SYMBIOSIS INTERNATIONAL UNIVERSITY

Bachelor of Business Administration (BBA), Marketing/Marketing Management, General, nagpur university