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Pratik Mantri

Growth @ Emeritus | Performance Marketing | Digital Advertising | E-Commerce | B2C & D2C | Ex-Amazon Ads & Reliance Retail

India

8+ years of work experience

Emeritus
Nov 20241 yr 11 mosPresent

Bengaluru, Karnataka, India

Building Global Business
Reliance Retail
Aug 20222 yrs 3 mosOct 2024

Bengaluru, Karnataka, India

- Managed an average monthly budget of Rs. 20+ crores with a return on Marketing investment (ROAS) of 10-12X - Built the Affiliate program from scratch - coordinating with Agencies, Legal, Finance, Category, Branding, Tech and Mobile measurement platform teams to set up sale verification, fraud detection and payment mechanism - Performed continuous tests and experiments and utilized data driven actionable insights to improvise the campaigns, achieving a 20% increase in click through rates, 15% decrease in cost per acquisition and 4.2X spike in daily active users - Created custom tracking solutions and developed feed dashboards to measure, analyse, optimize specific user interactions and events within mobile apps via Branch (MMP), enabling deeper insights into user behaviour - Drove monthly marketing calendars to strategize performance campaigns by conducting thorough market research, competitor analysis, creative analysis, performance forecasting and to identify key trends driving business growth - Negotiated & secured partnerships with high profile Affiliate's at a 25% lower commission rate than competitor brands, resulting in 20% growth in new user acquisitions and 45% growth is AOV’s - Collaborated with category and branding teams to develop compelling promotional materials and optimized landing pages, resulting in 40% improvement in conversion rates, 20% increase in AOVs and 2.4x spike in GMV - Designed an SOP with 100% accuracy for category wise objectives by aligning the outcome with the team - Successfully repositioned Jiomart as a cross category platform by increasing traffic share for non grocery categories by 52%
Cognizant
Jun 20211 yr 3 mosAug 2022

India

Cultivated strategic partnerships by creating customized pitches & industry POVs to enable sales teams to scale across multiple high value projects Analysed current market and competitor trends, identified potential digital technology opportunities to plan for upcoming product launches, Go To Market strategies to drive additional value for the company Created and published industry-specific market research insights, whitepapers to build insightful & action-packed visualizations for varied stakeholders Took ownership of digital narratives and solutions targeting core business problems Led solutions by working closely with key client stakeholders to elicit & analyse critical business requirements, preparing functional requirements, creating user stories, and identifying key solution themes & tenets
Amazon
Jul 20163 y 1 moAug 2019

Bengaluru, Karnataka, India

A subject matter expert, advising brands and delivering value on Sponsored Ads (Amazon’s bid based self-serve performance advertising platform) Led campaign optimizations for brands in the Fashion, Apparel, Electronics and Home & Kitchen segment Analyzed the customer deliverables against key metrics to identify, recommend and implement optimizations Worked on mass engagement initiatives for brands advertising on Amazon Consistently contributed towards incremental revenue every billing cycle, handled brands which contributed approximately 40% to the overall revenue and they had a YoY growth of 50+% Owned the delivery of product adoption, active advertisers (higher renewal rate), and client’s KPI’s Conducted monthly/quarterly business reviews with strategic head brands and internal teams to give in depth activity reports, insights, advise on media planning and future advertising strategies Holistically solved advertiser problems and drove better business outcomes by serving as a source of market intelligence for other areas of the advertisements team (product development, product marketing, pricing)

Pratik’s AI Stack

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claude code
deepseek
deepseek
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hugging face
meta
meta
metaai
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openai
openai

Education

Great Lakes Institute of Management

Master of Business Administration - MBA, Marketing

Great Lakes Institute of Management

20201 yr2021
Christ University, Bangalore

Bachelor's Degree, Accounting and Finance

Christ University, Bangalore

20133 yrs2016

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Headline

Growth @ Emeritus | Performance Marketing | Digital Advertising | E-Commerce | B2C & D2C | Ex-Amazon Ads & Reliance Retail

About

A seasoned Marketing professional with rich experience in Advertisements, Strategic & Performance Marketing, Digital Marketing, Business Development, Affiliate Marketing, Monetization & Performance Marketing across Amazon (Advertisements) & Cognizant (Cognizant Digital Business) & Reliance Retail (JioMart) Currently scaling up Global Business @ Emeritus

Location

India

AI stack

claude code

deepseek

hugging face

meta

metaai

openai

Work experience

Digital Marketing Manager at Emeritus, Nov 2024 - Present · 1 yr 11 mos, Bengaluru, Karnataka, India, Building Global Business

Digital Marketing Manager at Reliance Retail, Aug 2022 - Oct 2024 · 2 yrs 3 mos, Bengaluru, Karnataka, India, - Managed an average monthly budget of Rs. 20+ crores with a return on Marketing investment (ROAS) of 10-12X - Built the Affiliate program from scratch - coordinating with Agencies, Legal, Finance, Category, Branding, Tech and Mobile measurement platform teams to set up sale verification, fraud detection and payment mechanism - Performed continuous tests and experiments and utilized data driven actionable insights to improvise the campaigns, achieving a 20% increase in click through rates, 15% decrease in cost per acquisition and 4.2X spike in daily active users - Created custom tracking solutions and developed feed dashboards to measure, analyse, optimize specific user interactions and events within mobile apps via Branch (MMP), enabling deeper insights into user behaviour - Drove monthly marketing calendars to strategize performance campaigns by conducting thorough market research, competitor analysis, creative analysis, performance forecasting and to identify key trends driving business growth - Negotiated & secured partnerships with high profile Affiliate's at a 25% lower commission rate than competitor brands, resulting in 20% growth in new user acquisitions and 45% growth is AOV’s - Collaborated with category and branding teams to develop compelling promotional materials and optimized landing pages, resulting in 40% improvement in conversion rates, 20% increase in AOVs and 2.4x spike in GMV - Designed an SOP with 100% accuracy for category wise objectives by aligning the outcome with the team - Successfully repositioned Jiomart as a cross category platform by increasing traffic share for non grocery categories by 52%

Senior Business Development Analyst at Cognizant, Jun 2021 - Aug 2022 · 1 yr 3 mos, India, Cultivated strategic partnerships by creating customized pitches & industry POVs to enable sales teams to scale across multiple high value projects Analysed current market and competitor trends, identified potential digital technology opportunities to plan for upcoming product launches, Go To Market strategies to drive additional value for the company Created and published industry-specific market research insights, whitepapers to build insightful & action-packed visualizations for varied stakeholders Took ownership of digital narratives and solutions targeting core business problems Led solutions by working closely with key client stakeholders to elicit & analyse critical business requirements, preparing functional requirements, creating user stories, and identifying key solution themes & tenets

Senior Advertising Associate at Amazon, Jul 2016 - Aug 2019 · 3 y 1 mo, Bengaluru, Karnataka, India, A subject matter expert, advising brands and delivering value on Sponsored Ads (Amazon’s bid based self-serve performance advertising platform) Led campaign optimizations for brands in the Fashion, Apparel, Electronics and Home & Kitchen segment Analyzed the customer deliverables against key metrics to identify, recommend and implement optimizations Worked on mass engagement initiatives for brands advertising on Amazon Consistently contributed towards incremental revenue every billing cycle, handled brands which contributed approximately 40% to the overall revenue and they had a YoY growth of 50+% Owned the delivery of product adoption, active advertisers (higher renewal rate), and client’s KPI’s Conducted monthly/quarterly business reviews with strategic head brands and internal teams to give in depth activity reports, insights, advise on media planning and future advertising strategies Holistically solved advertiser problems and drove better business outcomes by serving as a source of market intelligence for other areas of the advertisements team (product development, product marketing, pricing)

Education

Master of Business Administration - MBA, Marketing, Great Lakes Institute of Management

Bachelor's Degree, Accounting and Finance, Christ University, Bangalore