Headline

Content Marketing Lead | Expertise in B2B Content Strategy, SEO Optimization, GTM Strategy, Brand Partnership, and Technical Documentation.

About

A full-stack SaaS marketer with expertise across content marketing, product marketing, go-to-market strategy, and event management. I work closely with product, sales, and growth teams to shape positioning, build scalable content systems, and execute GTM strategies across global markets including the US, India, ANZ, SEA, and the Middle East. My experience spans product launches, integrated campaigns, partner enablement, and field-led initiatives. I focus on turning complex products into clear narratives and executing strategies that drive adoption, pipeline, and long-term growth.

Location

Bengaluru

AI stack

claude

elevenlabs

lovable

notion

replit

Work experience

Content Marketing Lead at Agora, Jan 2026 - Present · 9 mos, Bengaluru, • Own end-to-end content marketing for a global real-time communication platform, spanning email campaigns, product landing pages, PR releases (US & APAC), case studies, and social media copy. • Consistently improve email open rates, with a current average of 24–28% across a business subscriber base, through disciplined content calendar management, topic ideation, and send scheduling. • Write and publish developer-focused blogs and business decision-maker content in collaboration with product and engineering teams. • Collaborate with designers on creative assets for emails, brochures, event collateral, webinar video scripts, and product explainers. • Update and maintain web properties (podcast site, events site) directly via GitHub; create Luma registration pages for events. • Drive GTM content for product launches in partnership with Product Marketing; launch narratives, feature explainers, and campaign assets tied to roadmap milestones. • Partner with SEO agency to optimize meta titles and descriptions for product and solution landing pages, improving organic discoverability. • Develop thought leadership content, Google Ads copy, and social media copy aligned with GTM and product launch roadmaps.

Content Marketing Lead at TeleCMI, Mar 2025 - Jan 2026 · 11 mos, Bengaluru, • Led full website revamp - redesigned content architecture, rewrote copy, and implemented dynamic visuals to improve UX and brand positioning. • Owned B2B content strategy for a global SaaS & telecom platform, managing content hubs, blogs, and CRM campaigns. • Developed partner-focused case studies, product guides, and explainer videos, driving a 35% increase in qualified leads. • Managed web content, knowledge bases, documentation, and landing pages; coordinated agencies for content localization and design assets. • Measured content performance via Google Analytics, Power BI, and SEMrush, optimizing organic content across blogs and landing pages to drive 15% month-over-month growth in organic lead generation.

Senior Content Specialist at Simplilearn Education Consulting Private Limited, Feb 2020 - Mar 2025 · 5 yrs 2 mos, • Designed and executed multi-channel B2B content strategies, increasing organic traffic by 25% and engagement by 30%. • Created partner-facing whitepapers, newsletters, and customer success stories to support enterprise adoption. Led email marketing and CRM campaigns (ActiveCampaign, Salesforce) that improved learner retention and partner engagement. • Managed web content updates and SEO optimization, aligning content with marketing funnels. • Produced analyst and executive presentations to strengthen positioning with partners and industry stakeholders. • Partnered with design and PR teams to deliver integrated campaigns across digital and event platforms.

Content Writer at Student Life, Feb 2019 - Jan 2020 · 1 yr, Kolkata, West Bengal, India

Education

Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering, Coer University