Headline

PnL | Category Lead | Retention | Loyalty Strategy | XLRI | BITS Pilani

About

Experienced Professional in Marketing & Sales with exposure across Manufacturing , Consumer Durables & E Commerce domains .Skilled in Category Management , People Leadership , Sales & Marketing strategy & thought frameworks . Presently working with Flipkart in a PnL role . Have worked with Tata Business Hub & Udaan as a Category Lead & part of the Buyer Retention and Loyalty Strategy team and with Samsung & Tata Steel as the Area Sales Manager . Summer Internship with GSKCH (FMCG ) Business Management Post Graduate from XLRI Jamshedpur specializing in Marketing and Strategy. Graduation in Mechanical Engineering from BITS Pilani

Location

Bengaluru

AI stack

claude

Work experience

Growth and revenue lead at Flipkart, May 2022 - Present · 4 y 4 mo, Bengaluru

Lead : Category Pricing And planning at Flipkart, May 2022 - Present · 4 yrs 5 mos, Bengaluru, Karnataka, India, Working in a PnL role leading the category pricing and planning for a portfolio of 3500+ cr annual revenue .

Category Lead at Tata Business Hub, Apr 2021 - Apr 2022 · 1 yr 1 mo, Bengaluru, Karnataka, India, Working on pricing , customer engagement , retention and loyalty initiatives while building the Tata Business Hub platform

Category Lead, Buyer Retention & Loyalty Strategy at udaan.com, Sep 2019 - Apr 2021 · 1 yr 8 mos, Bengaluru, Karnataka, India

Area Sales Manager at Samsung Electronics, Apr 2018 - Sep 2019 · 1 yr 6 mos, Chandigarh, Chandigarh, India, Responsible for handling consumer electronics business in the assigned geography . Managing the distribution network for general trade channel . End to end business management including- 1. Week on week achievement of sales targets with assigned partners 2. Forecasting and demand planning for allocation of right material at branch level 3. Educating trade partners about samsung schemes, offers and policies 4. Implement analytical Retail Management techniques to place fastest moving SKUs, maximize display share and eliminate business loss due to stock outs 5. Managing promotional marketing activities (BTL) such as outdoor display, customer engagament, POS merchandising etc to ensure maximum counter share at shop floor 6. Managing team of sub ordinates who are responsible for front end sales directly to customer - target setting, monitoring and driving sell out numbers 7. Monitor trade scheme eligibilty, account receivables and perform reconciliation of accounts with partners on monthly basis 8. Co ordinate with service for effective after sales service to dealers / customers 9. Gather and compile competition pricing, offers and trade schemes and prepare strategic response 10. Tracking SKUs with business partners and ensuring smooth flow of material from company to trade

Area Sales Manager at Tata Steel, Apr 2015 - Mar 2018 · 3 yrs, Greater Jaipur Area, Handling sales, business development & marketing for Tata Steel(Tubes) in Rajasthan & Uttarakhand Managing retail & project distribution network with 2 brands & annual sales ~ INR 90 crore Target achievement of 120+ % in first 2 years Fastest growing territory in the northern region Achieved best ever sales of 1830 MT for territory beating previous best by over 30 % Instrumental in setting up business in newer territories & successful restructuring of retail channel network to increase sales as well as penetration

Education

PGDM, Business Management, XLRI Jamshedpur

Bachelor's degree, Engineering, Birla Institute of Technology and Science, Pilani