Headline

Lead UX | 18 Years in Design | B2B SaaS & B2C | Product | Fintech | Design Systems

About

Digital Designer based in Mumbai. Love to work on challenging innovative new concepts & design styles. Have an experience of over 12+ years working for agencies and on multiple brands in varied sectors. Specialties : + Creative Direction + User Interface Design + User Experience Design + B2B and B2C Web Designing + Illustration ( hand drawing & wacom ) + Conceptualizing, Designing and Executing Digital media Campaigns + Collaboration with designers and developers to make ideas better

Location

Mumbai

AI stack

claude code

claude

codex

gemini

midjourney

openai

Work experience

CX/UX Designer at ToVictory, Apr 2026 - Present · 6 mos, India, ✏️ Leading the transformation of a physical board game into a digital product and experience. ✏️ Shaping its brand identity and digital presence across marketing and product platforms. ✏️ Designing intuitive gameplay, scenarios, and interactions that make the experience easy and engaging. ✏️ Connecting brand, UX, CX, and digital into one consistent player experience.

Freelance Designer at Freelance, Apr 2026 - Present · 6 mos, Mumbai, Maharashtra, India

User Experience Lead at CredAble, Nov 2022 - Apr 2026 · 3 yrs 6 mos

Senior UI / UX Designer at CredAble, Apr 2021 - Nov 2022 · 1 yr 8 mos, Mumbai, Maharashtra, India

UI / UX Designer at CredAble, Apr 2017 - Apr 2021 · 4 yrs 1 mo, Mumbai Metropolitan Region

User Interface Designer at Ocare, Dec 2016 - Mar 2017 · 4 mos, Improved Ocare’s UI system. Designed the Dental Insurance Application. Led the complete website redesign and developed a custom illustration library.

UI / UX Designer at triature, Apr 2015 - Nov 2016 · 1 yr 8 mos, Mumbai Metropolitan Region

Education

Art Foundation, art & design, L. S. Raheja school of Art, Bandra

2D Classical Animation, Animation - Media, Cats Animmaation Centre

Public links

pratikjoshi.pro: https://pratikjoshi.pro/