Headline

Associate Director - Category @ Zepto | Ex-Flipkart | IIM Kozhikode

About

Pratik is a business leader with experience across e-commerce, quick commerce, category management, business development, and growth. Currently at Zepto, he works on scaling categories, improving profitability, and driving growth through sharper assortment, pricing, availability, and partner management. Previously at Flipkart, he led large-scale sales events and worked with brands across Health & Food to drive revenue and growth. He enjoys breaking down businesses to identify the 2–3 levers that truly move the needle—and then getting them executed.

Location

Greater Bengaluru Area

AI stack

ChatGPT

Work experience

Associate Director at Zepto, Oct 2025 - Present · 1 yr 1 mo, Bengaluru, Karnataka, India

Senior Manager - 2 at Zepto, Sep 2024 - Sep 2025 · 1 yr 1 mo, Senior Category Manager - Packaged Foods/Munchies category

Manager - Business Development at Flipkart, Jul 2022 - Sep 2024 · 2 yrs 3 mos, Bengaluru, Karnataka, India, - Develop and scaled brands within Health Care and Food & Nutrition category - Identify growth opportunities through Inventory, Pricing, Discoverability & Speed (FBF share >90%, D2 speed >90%, PLA share >5% of GMV) - Growing D2C seller market share in platform views by integrating with category landing page & selective deals on Homepage (10% to 15%) - Co-create products relevant to current environment along with GTM strategies for these products to ensure high growth with profitability. - Awarded Value Champion award for displaying ownership and innovation

Management Trainee at Flipkart, Jun 2021 - Jun 2022 · 1 yr 1 mo, - Designed & Implementation of North zone network for BBD ‘21 - Improved North zone D2 speed by 0.03% - 0.26% - Maintaining Breach within Target - Reducing Misroute & Non-serviceable Shipments (0.35%) - Ensuring >95% shipments were out for delivery on D0 - Created and actioned upon key contributors of D0 loss: RFR (0.9%), NSS(0.34%), Misroute (1.23%), WASP (0.07%)

Summer Intern at IBM, Apr 2020 - Jun 2020 · 3 mos

Production Intern at Hindustan Coca-Cola Beverages Pvt Ltd, Dec 2018 - May 2019 · 6 mos, Mumbai, Maharashtra, India, Saved INR 6.6 mn per annum by calculating and decreasing the company's overall losses Reduced total beverage loss during bottling by improving the efficiency of Carbonated Soft Drinks Minimized total number of bottling rejections by streamlining the Reusable glass bottle line setup

Education

Master of Business Administration - MBA, Indian Institute of Management, Kozhikode

B.Tech, Production Engineering, Shri Guru Gobind Singhji Institute of Engineering and Technology, Vishnupuri, Nanded