Headline

Head of Operations Strategy, Swiggy Instamart | Ex-Bain, BCG & HSBC | XLRI & IIT Kanpur

About

I am a strategic operations leader with a track record of driving rapid business impact across high-growth Q-commerce, top-tier management consulting, and global banking. My core strength lies in breaking down highly complex, ambiguous problems into structured, executable strategies that scale. Driven by a knack for rapid skill acquisition and on-ground execution, my career trajectory reflects consistent high performance and velocity: Q-Commerce Leadership (Swiggy Instamart): Currently heading the Operations Strategy team, where I oversee product strategy for delivery operations, cost per order, delivery speed, customer experience and operational efficiency for Instamart. Previously led the zero-to-one setup of Snacc's delivery operations from scratch. Rapid Career Velocity: Promoted from Senior Manager to General Manager within 1 year, and to Director within 2 years. Spearheaded driver governance and fraud reduction charters early in my Swiggy tenure. Strategic Planning: Trusted partner to senior executives and CXOs, heavily involved in curating the Annual & Quarterly - Operating Plans / Business Reviews for the delivery organization. Management Consulting (Bain & Company & BCG): Advised PE, Consumer Healthcare, CPG, and Telecom clients on business strategy and implementation. Data & Finance Analytics (HSBC & Axtria): Developed strategic lending initiatives (UK/HK portfolios) and optimized operational data for a Fortune 500 Pharmaceutical client. Recognitions & Academic Excellence: Awards: 3x Annual Swiggstar Award winner (highest individual and team recognition); P&G Emerging Leader. XLRI Jamshedpur (MBA): Institute Rank 2, Gold Medalist (CGPA: 7.18/8). IIT Kanpur (B.Tech): Conferred the Batra Gold Medal, General Proficiency Medal, and Academic Excellence Award (CGPA: 9.1/10). I thrive in fast-paced environments where operations meet business strategy. Let’s connect to discuss operations strategy, Q-commerce scale, or structured problem-solving. Core Expertise: Q-Commerce & Delivery Operations | Structured Problem Solving | Product Strategy | Operations Strategy | Zero-to-One Scale | Business Planning | Fraud Mitigation | Customer Experience (CX) | Cost Optimization | Cross-Functional Leadership

Location

Bengaluru

AI stack

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Work experience

Head - Operations Strategy (Director) at Instamart, Oct 2024 - Present · 1 y 11 mo, Bengaluru, Head of Operations Strategy, Swiggy Instamart • Led a 2-year, multi-lever delivery cost reduction roadmap → improved UE by ₹4.5; ₹215Cr+ annualized savings • Redesigned rider assignment, app delivery flows and demand throttling levers → ~10 mins delivery speed • Scaled 3PL delivery from <1% to 7.5% orders in 2 months by integrating 10+ partners via customized tech • Co-created and launched AI-led Return Quality Check process → reduced annual return fraud by ₹5Cr+ • Orchestrated ops playbook for 1st Q-com mega sale (Quick India Movement), enabling 2x daily orders • Designed selective cross-utilization of Food riders for Instamart → 5% higher operational efficiency • 0 → 1 - Ideated and launched an innovative operating model to safely deliver LPG cylinders in < 15 mins • Leading a team of 25+ members responsible for delivery speed, cost per delivery and driver experience • Fast-tracked to GM & Director in 3 years; 10X Manager Award – top 2.5% managers at Swiggy Instamart Head of Delivery Operations & Operations Strategy, Snacc [dual responsibility, Jan'25 - Feb '26] • Built delivery operations from 0 → 1 for Swiggy’s quick-food offering, ‘Snacc’, across 5 cities (50 kitchens) • Hired and led 20+ operations personnel; established rider acquisition, ops processes & product strategy • Engineered and executed a business critical cost optimization blueprint → increased UE by ₹23/order in 6 months • Partnered with product & kitchen operations to achieve delivery speed of < 14 mins – applauded by CEO

General Manager - Operations Strategy at Swiggy, Oct 2022 - Sep 2024 · 2 yrs, Bengaluru · Hybrid, Head - Driver Fraud & Delivery Experience, Swiggy Food & Instamart • Launched reverse logistics of cancelled IM, Food orders → ₹150Cr+ annual savings via re-inventorization • Developed blueprint for COD-led rider cash-loss reduction → cut cash collection loss by ₹60Cr+ annually • Built product & governance roadmap that reduced fleet impersonation by 75% → ₹20Cr+ annual savings • Enhanced 150+ fraud rules to minimize false positives → reduced governance action by 50% in 6 months • Centralized rider merchandize distribution → lowered stock-outs, incorrect items (size, type) by 30% • Winner of the Annual Swiggstar Award - Swiggy’s highest employee award: Individual (1x) and Team (2x)

Senior Manager - Planning & Performance at Swiggy, Sep 2021 - Sep 2022 · 1 yr 1 mo, Bengaluru · Hybrid, Chief of Staff to the Head of Operations • Spearheaded annual operating plans and monthly business reviews in partnership with multiple CXOs • Led E2E cross-functional ops planning for NYE’22, supported 1.5x order volume across Food & Instamart • Increased rider retention by 3pp – redesigned payouts on net earnings/km, launched tiering & 2W loans • Created rider app flow and financial model to scale EV fleet → enabled scale to 10k+ EV riders in 1 year

Senior Associate Consultant at Bain & Company, Jun 2019 - Aug 2021 · 2 yrs 3 mos, Gurugram, Growth & profitability improvement strategy for a leading Indian condom brand • Expanded product distribution across 9 priority states → 8% sales uplift; onboarded 10k+ new outlets • Deployed a tiered retailer incentive across 12k+ stores → ₹24Cr+ estimated annual revenue increase • Architected the launch of 15+ new premium SKUs, sizing a path to win 25% market share by FY24 • Identified levers to reduce packaging costs of 2 pcs SKUs by ~35% → annualized cost savings of ₹3.5Cr+ Rx to OTC transformation strategy for a top 10 pharmaceutical company in India • Defined a growth roadmap for client’s skincare brand, assessing opportunity & risks of an OTC transition • Built 5-year business strategy across Product, GTM & Org Design → ₹100Cr revenue upside at 30% CAGR Growth strategy & pandemic response plan for a leading Indian cigarette manufacturer • Developed pricing model for 50+ SKUs in response to tax hikes → ₹490Cr increase in FY21 gross margin • Launched low-cost pilots to boost outlet appeal & brand visibility across 5 markets → 5-15% sales upside • Identified key near- & mid-term strategic priorities for S&D function to mitigate Covid-19 impact on sales • Built a tool for dynamic allocation of marketing spends to maximize ROI amid high market uncertainty

Summer Associate at The Boston Consulting Group (BCG), Apr 2018 - May 2018 · 2 mos, New Delhi Area, India, Accelerated revenue growth by increasing secondary sales for a leading consumer goods company in India • Streamlined outlet coverage expansion, defined key performance metrics and trained 100+ ASMs, RSMs • Co-created an automated & optimized beat-plan logic for sales officers → deployed across 625 districts • Expanded outlet reach by 20% & corrected distributor allocation for 25% outlets → 30%+ estimated sales uplift

Analyst - Business Consulting at HSBC, Mar 2015 - Jun 2017 · 2 yrs 4 mos, Bengaluru Area, India, Credit Cards Authorization Strategy • Enhanced segmentation model → 42% lift in approval of declined credit card authorizations in the UK • Improved Net Disposable Income computation; built a bespoke SAS model to process 2Bn+ transactions • Streamlined credit strategy → $1.5M profit impact, 3.5 FTE savings via 21% reduction in manual scrutiny • Applauded by Group Chief Risk Officer and received the Team Star Award for implementing this strategy

Analyst - Business Operations at Axtria, Jul 2014 - Feb 2015 · 7 mo, Gurgaon

Education

Master of Business Administration - MBA, Finance and Marketing, XLRI Jamshedpur

BTech, Materials Science and Engineering, INDIAN INSTITUTE OF TECHNOLOGY KANPUR