Headline

Senior PM & Product Leader | D2C, SaaS, CRM, AI Products | 0-​>1 to Scale | ₹80Cr Series B (Sid’s Farm) | Ex-CodeParva ($3M ARR, US Exit) | CSPO | Immediate Joiner

About

I build products that move business metrics, not just ship features. Over 7 years across D2C and B2B SaaS, I have taken products from 0 to 1 and scaled them, owning the full stack from strategy down to the messy operational layer underneath. At Sid's Farm I lead product as AVP. I rebuilt our D2C subscription app around a single engagement metric: session time up 85%, days to subscribe down from 15 to 5.5, same-day orders up 70%, and roughly 1,000 autopay signups in six weeks. I also shipped a Salesforce CRM across four teams (agent productivity 2x, resolution time down 60%) and a supply chain geofencing system that cut ₹90L in delivery cost. Earlier, at CodeParva, I was core to a B2B SaaS platform that scaled to $3M ARR before a US acquisition, shipping 15+ features used by businesses serving 10,000+ customers. I started as a UX designer, so I understand system constraints and design the experience myself. Lately I have been building with AI: a PRD copilot on the Claude API (vagueness detection, AI vs rules routing, per-project memory) and production-style AI PRDs for RAG and agent products. This is where I am pointing next. What I do best: turn ambiguous problems into structured systems, align cross-functional teams, and balance speed against long-term architecture. Open to senior product roles in D2C, SaaS, and AI products. Portfolio: thisisprathik.vercel.app Email: prathikkumarmp@gmail.com

Location

Bengaluru

AI stack

claude code

claude

ChatGPT

ChatGPT Images

Figma Make

Gamma

Work experience

Associate Vice President - Product at Sid's Farm, Aug 2024 - Jul 2026 · 2 yrs, Hyderabad, Telangana, India, Own product strategy, roadmap, and OKR-driven execution across customer, CRM, supply chain, MarTech, and workforce platforms. Lead a team of 6. Product-led work contributing to ~44% YoY valuation growth. 1. +85% session time, -63% days to subscribe (15 to 5.5 days): Re-architected the D2C subscription app end to end around session time as the North Star metric. Redesigned onboarding, discovery, and subscription flows to cut friction. 2. 1,000+ autopay signups and ₹18.5L revenue in 6 weeks: Launched autopay and payment flexibility on the consumer app. 3. +70% same-day order conversion, +120% onboarding completion: Made address capture mandatory and rebuilt retargeting, lifting conversion and completion. 4. 2x agent productivity, -60% resolution time, -39% first response time: Designed and shipped a Salesforce CRM unifying WhatsApp, IVR, chatbot, and agent workflows across 4 teams (CX, CA&R, SCM, Audit) in a 3-phase rollout. 5. ₹90L cost saved, 9 dark stores eliminated: Geofenced dark stores to fix zone overlap across a 40,000+ daily delivery network. 6. -63% telephony cost (₹9L to ₹3.36L): Migrated telephony from 360CTI to Tata Tele with multi-city routing (Hyderabad, Bengaluru, Pune, Vijayawada), missed-call escalation, and auto-lead creation. 7. 500+ staff across 4 cities, 0 spreadsheets: Built an HRMS workforce and payroll platform on ERPNext with a biometric plus mobile attendance engine, a configurable payroll and incentive rule engine (editable by business users, no redeployment), asset lifecycle and recovery, and a worker self-service app. 8. Digitised the dairy supply chain: Built a Farmer Management System covering 10+ procurement and veterinary roles, an offline-first field app, cattle health and antibiotic tracking, configurable RBAC, and Nano Dairy integration. 9. In development: Building an in-house last-mile delivery platform on Raasta AI to replace a third-party vendor, targeting a 40% delivery cost reduction at scale.

Product Manager at CodeParva Technologies Pvt. Ltd., Oct 2021 - Jun 2024 · 2 yrs 9 mos, Bengaluru, Karnataka, India, Core product team member on V11 Connect, a B2B SaaS platform for self-storage that scaled to ₹25Cr ARR before a US acquisition. Shipped 15+ high-impact features used by businesses serving 10,000+ end customers. 1. +33% product delivery speed: Introduced Agile practices and structured sprint planning across the product team. 2. -14% customer support issues: Ran a data-driven UX redesign built from user behaviour analysis. 3. Payment Module, 7 versions shipped: Designed an end-to-end payment engine covering 5 payment methods (cash, credit card, ACH, check, money order), single and batch processing, autopay credit card runs, prepayment with force-rent assessment and a configurable surcharge/discount engine (flat, percent, or higher-of-both). 4. Move In Module: Built the full onboarding workflow: reservation conversion, intelligent unit assignment, deposit collection, automated lease generation with e-signature, prorated billing, and instant tenant portal activation, configurable per facility type. 5. Move Out Module, 100% automated: Built the tenant exit workflow: notice-period tracking, a refund calculation engine, checklist-driven unit inspection, deposit settlement, and auto-generated move-out statements integrated with billing. 6. Reports & Analytics, 200+ reports across 20 categories: Built the reporting system including the flagship Super Summary (financial and operational snapshot across Today, MTD, YTD, YoY), plus income, delinquency, unit activity, and rent adjustment reports with multi-tier access control. 7. Retail Sale Module, 4 core layers and 8 permissions: Built an embedded commerce system: barcode-driven inventory, point of sale, vendor lifecycle management and automated purchase order generation.

UI/UX Designer at CodeParva Technologies Pvt. Ltd., Jun 2019 - Sep 2021 · 2 yrs 4 mos, Bengaluru, Karnataka, India, Where the product instinct was built. Designed scalable B2B and B2B2C platforms alongside product and engineering, which is why I read code, understand system constraints, and design the experience myself. 1. Built a comprehensive design system across the B2B SaaS platform and B2B2C websites, creating reusable, scalable components adopted org-wide. 2. Led a team of 3 designers: Set hiring standards, design processes, and quality benchmarks. 3. Designed MVP features and prototypes that directly shaped product direction in early build phases.

Intern at CodeParva Technologies Pvt. Ltd., May 2018 - Jul 2018 · 3 mos, Bengaluru Area, India

Education

Bachelor of Engineering, Computer Science, nitte meenakshi institute of technology

11th, 12th, PCM, LASEA,Rajasthan

Public links

thisisprathik.vercel.app: https://thisisprathik.vercel.app/

github: https://github.com/Prathik97