Headline

Organic Growth Leader

About

As a digital marketing enthusiast, I specialize building brands Organically with maximum ROI and business impact for brands such as CoinDCX, Croma, Bajaj Finserv, WeWork, Cuemath, and makeO. With over 10 years of experience in SEO, SMO, and ASO, I am responsible for overseeing the overall organic growth, direction, coordination, development, and evaluation of SEO, SMO, and app promotions. Adept at creating and implementing client centered, successful campaigns, aimed at improving brand awareness and presence. Assignments in Organic Traffic Growth, CTA Addition, Leads Generation, Local SEO, CTR Improvement, Discover Traffic, ASO, Traffic to Lead Management, Bid Management, ROI Improvement, Client servicing, B2B and B2C marketing, GMB Listing Improvement, Advertising Agency/Team Management.

Location

Bangalore Urban

AI stack

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Work experience

Senior Manager - Organic Marketing at CoinDCX, Apr 2026 - Present · 6 mos, Growing CoinDCX Organically!!

Organic Marketing Manager at CoinDCX, Oct 2024 - Present · 2 yrs, Bengaluru

Senior Business Manager at Performics India, Nov 2022 - Nov 2024 · 2 yrs 1 mo, Banglore, • Lead the Team of 11 for Paid, SEO & ASO - Organic channels for the 3-4 websites simultaneously. • Championed the redesign of the company’s website, which led to a 37% improvement in user engagement metrics through the tactical use of UX principles and A/B testing. • GA4, GBP & GTM planning for partners, extending our co-marketing presence and storytelling. • Creating & Driving Organic Growth plans including on-page SEO, off-page SEO, Content Marketing, and ASO activities to increase user traffic, leads, and business revenue. • Experienced in conversion rate optimization techniques like AB Testing & Heatmaps across digital platforms Website, App, and email campaigns, and Push Notifications innovatively. • Created presentations to best communicate data insights and strategies to clients on all levels (from VP to Content Strategist)

Business Manager at Performics India, Aug 2021 - Oct 2022 · 1 yr 3 mos, Bangalore Urban, Karnataka, India

SEO Analyst | Futurism Marketing at Futurism Technologies, INC., Feb 2019 - Aug 2021 · 2 yrs 7 mos, Pune Area, India, Worked across Technology, B2B Marketing Service-based Domains. Handling in House Marketing as well as Client Projects. Responsible for B2B Marketing, Brading, Media planning for Marketing Events to Drive traffic and Lead Generation along with Usability Testing (UX, A/B, MVT testing), Organic and Paid Marketing. Consult to client about new Business Opportunities, Doing Mass Email Marketing through various email marketing tools. Areas of Expertise: • Lead Generation • Web analytics • Search Engine Marketing (SEM) • Search Engine Optimization (SEO) • Social Media Optimization (SMO) • Google AdWords • Affiliate Marketing • Google AdWords • Email Marketing • User Experience (UX), A/B & MVT testing • Conversion rate optimization (CRO) • Mobile App Optimization • Online Reputation Management

SEO Specialist at Valasys Business Solution Private Limited, Nov 2017 - Feb 2019 · 1 yr 4 mos, Pune Area, India, On Page, Off Page SEO, Link Building , Website Audits , Digital Marketing , PPC Campaigns. Website Audit Reports Google Analytics, Ad Sense, Webmaster. • To create & implement PPC campaigns across multiple search engines like Google & Bing with good experience in campaign planning and its implementation, budget management, performance review and optimization of paid search campaigns • Well-versed with search & display network • Does perform keyword research, Ad copy writing and landing page optimization • Create daily reports of performance analysis • Experienced in managing SEM campaigns; targeting customers in US and Canadian markets • Good hands on MS Excel • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns. • Track, report, and analyze website analytics and PPC initiatives and campaigns • Optimize landing pages for search engine marketing

Data Analyst at Indiacom Limited, Jul 2016 - Nov 2017 · 1 yr 5 mos, Pune Area, India, Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. On Page SEO for Indiacom.com, Website Audit Reports Google Analytics, AdSense, Webmaster Strategic Consulting, including business plan & sales strategy development. Analyzing the structured or unstructured Big Data from various sources, generating meaning-full information from large data set to show the estimated view that morphs into the final view using Analysis and visualisation tools.

Education

Master of Business Administration - MBA, Marketing, Savitribai Phule Pune University

Bachelor of Engineering (B.E.), Information Technology, Amravati University