Headline

Lead UI/UX & Visual Designer | AI-Enhanced Product Design | OTT & Fintech | Design Systems | Ex. ALTBalaji

About

I've spent 19 years turning complex product problems into clean, intuitive interfaces starting as a graphic designer and growing into owning full UI/UX for products used by millions. My longest and most defining stretch was at ALTBalaji, where I led UI design across Android, iOS, Windows, and Smart TV for a platform with 35M+ downloads. I built the design system, managed junior designers, and worked directly with the PM and CTO to ship product decisions not just design deliverables. More recently at HodlCC, I was the sole designer taking two fintech products from 0 to 1 - defining brand identity, UI systems, and design documentation with no playbook to follow. My approach: strong visual craft grounded in product thinking. I care about consistency, scalability, and designs that actually get built the way they were intended. I've also integrated AI tools into my early-stage workflow - for ideation, user journey research, and storyboarding which has meaningfully changed how fast I can explore before committing to a direction. Currently looking for a Design Lead or Lead UI Designer role at a product-first company where design has real ownership over outcomes.

Location

Mumbai Metropolitan Region

AI stack

codex

cursor

Work experience

Manager, UI/UX Design at HodlCC, 2022 - Present · 4 yrs 8 mos, London Area, United Kingdom, HodlCC Inc. is a UK-based fintech startup building payment and rewards products for global users. Sole designer on two fintech products built from 0 to 1 - Passvoy (banking and payments for India-bound travellers) and YouEarnBTC (Bitcoin rewards platform, live in the UK). Defined brand identity, UI guidelines, and design documentation for both platforms no existing system to build on. Owned everything from user flows and wireframes to high-fidelity screens, demo videos, and social media content. Used AI tools including Google AI Studio, Leonardo.ai, and Google Stitch for storyboarding, early ideation, and UX research significantly faster exploration before committing to direction.

Sr. UI Designer → Asst. Manager, Digital Assets (UI/UX) at ALT Digital Media Entertainment Ltd., 2015 - 2021 · 6 yrs, Mumbai Metropolitan Region, ALT Digital Media Entertainment Ltd. is one of India's leading OTT platforms with 35M+ downloads across Android, iOS, and Windows. Led UI/UX design across all ALTBalaji apps - Android, iOS, Windows, and Smart TV for a platform with 35M+ downloads. Built the product's design system and component library from scratch, used consistently across all platforms and devices. Managed and mentored 2 junior designers, ran design reviews with the PM and CTO, and drove design decisions through to closure. Redesigned core user journeys onboarding, search, and content discovery to improve engagement and reduce friction. Partnered with engineering through handoff and QA to ensure designs were implemented accurately across platforms.

Sr. Graphic Designer at Glam Media, Jun 2012 - Dec 2015 · 3 yrs 7 mos, Mumbai Metropolitan Region, Glam Media was a digital ad tech company delivering interactive ad products to global brands across desktop and mobile platforms. Designed responsive, interactive digital ad creatives for desktop and mobile delivered to clients across US and European markets. Worked directly with project managers across time zones to meet ad specs and deadlines consistently. Executed campaigns for global brands including Philips, Intel, Samsung, Bose, Acer, and Marks & Spencer.

Sr. Web-Graphic Designer at Endroit Technologies Private Limited, 2010 - 2012 · 2 yrs, Mumbai, Maharashtra, India, Endroit Technologies was an IT services company focused on software development and web solutions. Designed static and interactive website UIs and web-based software interfaces. Collaborated closely with developers and project managers from design through to implementation my first real exposure to end-to-end product workflow.

Jr. Graphic Designer → Sr. Graphic Designer at Phi Creative Solutions Pvt. Ltd., Feb 2007 - Jan 2010 · 3 yrs, Mumbai, Maharashtra, India, Phi Creative Solutions was a full-service design agency handling web, print, and multimedia for multiple clients. Delivered design work across websites, microsites, emailers, corporate identities, and digital collateral for a diverse client portfolio. Worked with brands including Eureka Forbes, TechBlocks, Gala Brush, and Hyacinth Lifestyle. Grew from Junior to Senior Designer within 2 years based on output quality and client delivery.

Education

Bachelor of Commerce - B.Com, Mumbai University Mumbai