---
title: "Prateek Singhal - Director, Content & Commissioning | Strategy, GTM, & Market Expansion in Greater Bengaluru Area | Tal"
description: "Meet Prateek Singhal, PocketFM | XLRI | DTU (DCE) | Growth, GTM & Category Management based in Greater Bengaluru Area. AI stack includes anthropic apis, claude code, and codex."
image: "https://tal.club/meet/prateek-singhal/share-image"
---

# Prateek Singhal on Tal

## Headline

PocketFM \| XLRI \| DTU \(DCE\) \| Growth, GTM & Category Management

## About

Business leader with 8\+ years’ experience scaling businesses across media\-tech, e\-commerce, & FMCG\. Well versed in category and growth strategy, GTM, and new\-market entry\. Currently leading EU commissioning @PocketFM\. Track record of 0→1 builds, AI\-led efficiency gains, and leading global cross\-cultural teams\.

## Location

Greater Bengaluru Area

## AI stack

anthropic apis

claude code

codex

elevenlabs

gemini

grok

## Work experience

Director, Content & Commissioning \| Strategy, GTM, & Market Expansion at Pocket FM, Jun 2025 \- Present · 1 yr 4 mos, Bengaluru, Karnataka, India

Director, Category – UK Content \| P&L, Growth & Monetization at Pocket FM, Apr 2024 \- Jun 2025 · 1 yr 3 mos, Bengaluru, Karnataka, India, Leading category strategy & customer engagement for UK market

Category Head – White Teak \| Category Strategy & Growth at Asian Paints, Jun 2023 \- Mar 2024 · 10 mos, Mumbai, Maharashtra, India, Headed the lighting category \(The White Teak Company\) within the Strategy & New Businesses vertical

Category Manager at Tata 1mg, Apr 2022 \- May 2023 · 1 y 1 mo, Gurugram, Haryana, India, Handled retail, personal care, foods, and nutrition categories at 1mg

Senior Area Manager at Asian Paints, Apr 2021 \- Apr 2022 · 1 yr 1 mo, Chandigarh, India

Area Manager at Asian Paints, Jul 2019 \- Mar 2021 · 1 yr 9 mos, Chandigarh, Chandigarh, India, Handled sales and operations for Asian Paints in tricity, rupnagar, patiala, and nearby districts

Area Business Manager at Samsung Electronics, May 2018 \- Jun 2019 · 1 y 1 mo, Greater Allahabad Area, Handled the entire mobile biz, including primaries and secondaries in and around the Varanasi \+ Gorakhpur region\.

## Education

PGDM \(BM\), Business Management, XLRI Jamshedpur

Bachelor of Technology \(B\.Tech\.\), Electrical and Electronics Engineering, Delhi College of Engineering

[View the original profile](https://tal.club/meet/prateek-singhal)

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