Headline

Claude Certified Associate | Sr. Product Manager at Reliance Retail | E-Commerce & Cross-Border Growth | AI, Omnichannel, Conversion Optimization

About

I build e-commerce products that grow revenue and make operations run faster. Over the past 10 years, I've worked across B2B and B2C e-commerce, omnichannel retail, warehouse management, and cross-border commerce. I've shipped products in India, the Middle East, and Southeast Asia, serving millions of users through companies like Reliance Retail, Arvind Internet, and Wipro. What I do best: Revenue: Built a cross-border dropshipping program that generated 15% additional annual revenue. Launched a promotional engine that drove 33% sales growth during peak campaigns. Conversion: Led an AI search engine implementation that doubled search usage (9% to 18%) and lifted conversion rates. Reduced drop-off by 13% through UI/UX optimization backed by 50+ user interviews and 500+ surveys. Efficiency: Created a Quality Inspection Module that increased warehouse efficiency by 50%. Optimized reseller onboarding from 30 to 15 days. Scale: Delivered 25+ implementations across 3 continents. Launched e-Gift Card platforms handling $500K+ in annual transactions. Managed products serving millions of users at Reliance Retail. My approach: I dig into user research (interviews, surveys, data analysis), validate with A/B testing, and build products with engineering and design teams using Agile sprints. I care about outcomes, not features. Every decision ties back to a metric. Tools I work with: JIRA, Confluence, Figma, SQL, Shopify, Google Analytics, Tableau, Manhattan WMS, Increff WMS. Open to connecting with product leaders, e-commerce founders, and recruiters. Reach me at prateek.parshwa@gmail.com.

Location

Greater Bengaluru Area

AI stack

antigravity

claude code

claude

codex

deepmind

deepseek

Work experience

Sr. Product Manager at Qalara, Jan 2022 - Present · 4 yrs 9 mos, Bangalore Urban, Karnataka, India, • Built a cross-border dropshipping program (5,000+ SKUs, Shopify integration, global payments) that generated 15% additional annual revenue. Cut go-live timelines by 30% using funnel analysis and hypothesis testing. • Led AI search engine implementation with 15+ engineers, designers, and business stakeholders. Doubled search usage from 9% to 18% and lifted conversion rates. • Shipped a loyalty program that increased customer retention by 25%. Designed a customizable promotional engine that drove 33% sales growth during peak campaigns. • Created a Quality Inspection Module (web app + Increff WMS API integration) that increased warehouse efficiency by 50% and productivity by 10%. • Reduced user drop-off by 13% and raised CSAT by 10% through UI/UX optimization grounded in 50+ user interviews and 500+ surveys. • Managed 200+ story backlog, sprint planning, and releases. Built dashboards tracking DAU, MAU, conversion, and revenue. Presented product strategy to C-level executives monthly. • Mentored 2 junior PMs and 3 business analysts on user research, prioritization, and stakeholder management.

Program Manager at Omuni, Powered by Arvind Internet, Feb 2021 - Jan 2022 · 1 yr, Bangalore Urban, Karnataka, India, • Delivered 25+ omnichannel program launches in 12 months with 100% on-time delivery. Coordinated across marketing, IT, operations, and sales. • Set up governance frameworks (RACI, risk registers) for 15+ stakeholders. Owned end-to-end project lifecycle from planning to post-launch assessment. • Ensured quality of omnichannel assets (websites, mobile apps, in-store displays) for unified brand experience. Ran UAT activities and coordinated bug fixes in JIRA.

Program Manager at Qwikcilver Solutions, Jan 2020 - Feb 2021 · 1 yr 2 mos, Bangalore, • Launched e-Gift Card platforms across Singapore, Malaysia, and Philippines, managing $500K+ in annual transactions with 95%+ satisfaction scores. • Created a pandemic-response movie e-Gift Card product for a Singaporean client that increased sales by 10% and provided critical cash flow during COVID-19. • Cut reseller onboarding time from 30 days to 15 days (50% reduction) by creating demo videos and streamlining processes.

Business Analyst at Wipro Limited, Jan 2019 - Dec 2019 · 1 yr, Bengaluru, Karnataka, India, Managed Manhattan WMS Implementation for a major American Retailer & a leading American delivery services company • Lead a team of four to track project progress, user story development and test cases for the QA team using JIRA and Confluence • Designed & validated the flows of various inbound and outbound warehousing operations for a major American retailer • Drafted a detailed warehouse layout as well as inbound and outbound flows for a leading logistics delivery company which resulted in ~10% increase in shipments in a quarter • Recipient of the Star of the Quarter award in the first 6 months of joining for displaying excellent customer service skills

Business Analyst at Vinculum Solutions, May 2015 - Dec 2018 · 3 yrs 8 mos, Noida Area, India, • Delivered 25+ WMS/ERP implementations across India, Middle East, and Southeast Asia in 3.5 years with 90%+ customer retention. • Co-led development of an Android Picking App. Designed wireframes in Balsamiq, gathered B2B customer feedback, and shipped barcode scanning + offline mode. Result: 20% efficiency gain within 1 month, deployed to 200+ users across 5 sites, 4.5/5 satisfaction rating. • Led back-order management feature from user interviews (50+ stakeholders) through PRD to launch. Improved fulfillment by 50% for e-tailers. Achieved 80% adoption within 6 months across 15+ clients.

Education

Master of Global Business (MGB), Global Logistics and Supply Chain Management,, SP Jain School of Global Management

Bachelor of Engineering (B.E.), Mechanical Engineering, MVJ College of Engineering

Public links

github: https://github.com/prateekparshwa