Headline

MBA at IIT Delhi | BBA in Business Analytics | Marketing specialist with hands-on experience in brand promotion & consumer engagement

About

I’ve always believed that marketing is more than just a profession; it’s about connecting with people through stories that resonate deeply. Currently pursuing my MBA at IIT Delhi has allowed me to blend my analytical background from my BBA in Business Analytics at Christ University with my passion for creativity in marketing. This unique combination drives me to understand consumer behavior better and craft engaging strategies that truly make an impact. During my internship at Shree Shiv Shakti Ghee Udhyog Pvt. Ltd., I dove headfirst into the world of brand promotion. I had the opportunity to set up promotional stalls and organize product sampling events where I interacted directly with customers. This hands-on experience not only sharpened my marketing skills but also taught me the importance of genuine connections in building a brand's reputation. In just two months, I helped increase customer engagement by 30%, which was incredibly rewarding. I thrive on challenges and love exploring new ideas that push boundaries. Whether it's brainstorming innovative marketing campaigns or analyzing data to uncover insights about consumer preferences, I find joy in every aspect of the process. My goal is to create meaningful experiences that not only promote products but also foster lasting relationships between brands and consumers. Outside of academics and work, I enjoy volunteering for local community events where I can apply my marketing knowledge to help small businesses grow their presence. It’s fulfilling to see how effective branding can transform a local shop into a community favorite. If you’re interested in discussing marketing strategies or exploring collaboration opportunities, feel free to reach out via email! I’d love to connect over our shared passion for storytelling through marketing. Skills: Brand Promotion | Consumer Engagement | Marketing Strategies | Data Analysis | Event Organization

Location

New Delhi

AI stack

claude code

gemini

geminicli

Work experience

Marketing Specialist at Shree Shiv Shakti Ghee Udhyog Pvt. Ltd., May 2024 - Jul 2024 · 2 mo, Nepal, During my internship at Shree Shiv Shakti Ghee Udhyog Pvt. Ltd., I actively contributed to on-ground marketing, brand promotion, and customer engagement. My responsibilities included setting up promotional stalls, organizing product sampling events, and interacting with customers to increase brand awareness. I also assisted in coordinating sales promotions, distributing marketing materials, and executing outreach programs to boost product visibility. This experience enhanced my event marketing, communication, and sales promotion skills, giving me hands-on exposure to the practical aspects of FMCG marketing.

Education

Master of Business Administration - MBA, Marketing/Marketing Management, General, Department of Management Studies, IIT Delhi

Bachelor's degree, Business Administration and Management, General, Christ University, Bangalore